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Nexstar Media Group, Inc.

Digital Sales Coord-Content Specialist

Nexstar Media Group, Inc., Augusta, Georgia, United States, 30910

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Overview

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Digital Sales Coord-Content Specialist

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Nexstar Media Group, Inc. Nexstar Media Group is America’s largest local television and media company with 200 owned or partner broadcast stations in 116 markets reaching 212 million people in the US and a growing digital media operation. Nexstar’s platform delivers local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. The Digital Sales Coordinator and Content Specialist is a dual-purpose role that is responsible for managing key tasks across ad operations, creative development, and internal collaboration. Responsibilities include trafficking digital orders, pulling weekly Inventory and Pacing Reports, and analyzing and creating monthly Analytics Reports with team members. The role also involves developing creative strategies for clientele, planning and executing digital marketing campaigns across various industries, and attending pre-onboarding planning, creative, and campaign strategy meetings as needed. As the Content Specialist, you support content creation for digital use (e.g., social media), coordinate shoot dates with team members, and may film and edit videos based on client requests. Responsibilities

Pulling weekly Inventory and Pacing Reports Trafficking digital advertising orders Analyzing and creating monthly Analytics Reports with team collaboration Developing creative strategies tailored to client needs Planning and executing digital marketing campaigns across various industries Attending pre-onboarding, creative, and campaign strategy meetings as needed Working closely with internal teams to ensure smooth campaign execution Sharing insights and performance data to optimize future campaigns Supporting the development of visual and multimedia assets Ensuring content aligns with brand guidelines and campaign strategy Assisting in the creation of digital content, especially for social media platforms Coordinating with team members to schedule and organize content shoots Filming and editing videos based on client specifications and campaign goals Education

Bachelor's Degree in Marketing, PR, Communications, Advertising, Business, or related fields Experience

Attention to detail with a high standard of accuracy Ability to adapt to a fast-paced landscape Ability to think creatively and work cross-functionally within the job scope Analytical mindset with the ability to interpret data and draw actionable insights Software Knowledge: Microsoft Office Applications (Outlook, Excel, PowerPoint, Word) and Adobe Creative Suite Nice To Have Experience

Capture and edit video content for social media platforms (Instagram, TikTok, YouTube, etc.) Key Competencies & Skills

Proficient in major social media platforms (Twitter, Facebook, Instagram, LinkedIn, etc.) Exceptional project and time management skills with the ability to manage multiple projects and priorities Creative with a keen eye for detail and branding Excellent communication, presentation, and interpersonal skills Seniority level

Entry level Employment type

Full-time Job function

Design, Art/Creative, and Information Technology Industries: Broadcast Media Production and Distribution Note

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