MilliporeSigma
Overview
Work Your Magic with us! Start your next chapter and join MilliporeSigma. This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US. As a key member of the Performance Marketing & Channel Operations Team, the Digital Marketing (DM) Manager, Google Ads, will be responsible for end-to-end channel strategy and execution. This role takes an ROI-driven approach to maximize the Google Ads channel to reach business objectives for Process Solutions (PS) within the Life Science business of MilliporeSigma. The role requires collaboration with cross-functional teams from within PS to support full-funnel digital marketing campaigns and requires partnering with teams outside of PS to amplify overall business impact of Google Ads and ensure full utilization of the channel. The DM Manager of Google Ads will lead channel capabilities and advancements in technology, including hands-to-keyboard programming, optimization, budget management, forecasting, bid strategies, asset creation and reporting on performance and output.
Key Responsibilities
Channel Strategy: Serve as the primary point of contact for PS DM activities related to Google Ads; engage in campaign planning meetings and strategy development; develop an always-on blueprint and long-term operating model.
Campaign Execution and Optimization: Lead keyword and competitor research using tools such as SEMRush and Google Keyword Planner; drive campaign setup and optimization following Google and industry best practices; develop assets such as keyword lists, ad copy, visual ad creative, and audience targeting; collaborate with Digital & eCommerce for eCommerce paid search; stay up to date on Google enhancements.
Performance Measurement: Track and monitor campaign performance with data-driven insights; establish and maintain self-serve reports and dashboards with PS & D&E C Analytics teams; implement conversion and webpage tracking; lead A/B testing to optimize impact.
Qualifications
Minimum Qualifications
Bachelor’s or Master’s degree in Marketing, Communications, Digital Media, or a related field (Master’s preferred).
5+ years of experience in managing the Google Ads channel or in a general search marketing role, preferably in B2B or life sciences environments.
At least 10 years of professional experience.
Preferred Qualifications
Proficiency in Google Ads, Google Analytics, and other relevant digital marketing tools and platforms.
Experience managing significant Paid Search budgets with a focus on ROI.
Strong ability to thrive in a dynamic environment with multiple projects and deadlines; attention to detail and deadline-driven mindset.
Analytical capabilities to derive insights from data and drive strategic decisions.
Excellent written and verbal communication skills; ability to present complex ideas clearly.
Experience with conversion rate optimization, landing page optimization, and A/B testing.
Entrepreneurial mindset with interest in digital marketing and its impact on overall success.
Proven experience with SEO strategy and execution, keyword analysis and tools such as SEMRush or Botify.
Compensation and Benefits Pay Range:
$86,300 - $153,500
Our ranges incorporate all levels and career types available within this role and are derived from relevant industry market data. The offer may consider factors such as location, skills, experience, career level, and other job-related factors. Benefits may include medical, vision, and dental insurance; life insurance; disability insurance; 401(k) matching; paid time off and holidays; and other benefits. The role may be eligible for short-term or long-term incentive compensation, including cash bonuses.
What we offer We are curious minds from diverse backgrounds, perspectives, and life experiences. We are committed to creating access and opportunities for all to develop and grow. Join us in building a culture of inclusion and belonging that empowers everyone to work their magic and champion human progress.
Apply now and become part of a team dedicated to Sparking Discovery and Elevating Humanity!
#J-18808-Ljbffr
Work Your Magic with us! Start your next chapter and join MilliporeSigma. This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US. As a key member of the Performance Marketing & Channel Operations Team, the Digital Marketing (DM) Manager, Google Ads, will be responsible for end-to-end channel strategy and execution. This role takes an ROI-driven approach to maximize the Google Ads channel to reach business objectives for Process Solutions (PS) within the Life Science business of MilliporeSigma. The role requires collaboration with cross-functional teams from within PS to support full-funnel digital marketing campaigns and requires partnering with teams outside of PS to amplify overall business impact of Google Ads and ensure full utilization of the channel. The DM Manager of Google Ads will lead channel capabilities and advancements in technology, including hands-to-keyboard programming, optimization, budget management, forecasting, bid strategies, asset creation and reporting on performance and output.
Key Responsibilities
Channel Strategy: Serve as the primary point of contact for PS DM activities related to Google Ads; engage in campaign planning meetings and strategy development; develop an always-on blueprint and long-term operating model.
Campaign Execution and Optimization: Lead keyword and competitor research using tools such as SEMRush and Google Keyword Planner; drive campaign setup and optimization following Google and industry best practices; develop assets such as keyword lists, ad copy, visual ad creative, and audience targeting; collaborate with Digital & eCommerce for eCommerce paid search; stay up to date on Google enhancements.
Performance Measurement: Track and monitor campaign performance with data-driven insights; establish and maintain self-serve reports and dashboards with PS & D&E C Analytics teams; implement conversion and webpage tracking; lead A/B testing to optimize impact.
Qualifications
Minimum Qualifications
Bachelor’s or Master’s degree in Marketing, Communications, Digital Media, or a related field (Master’s preferred).
5+ years of experience in managing the Google Ads channel or in a general search marketing role, preferably in B2B or life sciences environments.
At least 10 years of professional experience.
Preferred Qualifications
Proficiency in Google Ads, Google Analytics, and other relevant digital marketing tools and platforms.
Experience managing significant Paid Search budgets with a focus on ROI.
Strong ability to thrive in a dynamic environment with multiple projects and deadlines; attention to detail and deadline-driven mindset.
Analytical capabilities to derive insights from data and drive strategic decisions.
Excellent written and verbal communication skills; ability to present complex ideas clearly.
Experience with conversion rate optimization, landing page optimization, and A/B testing.
Entrepreneurial mindset with interest in digital marketing and its impact on overall success.
Proven experience with SEO strategy and execution, keyword analysis and tools such as SEMRush or Botify.
Compensation and Benefits Pay Range:
$86,300 - $153,500
Our ranges incorporate all levels and career types available within this role and are derived from relevant industry market data. The offer may consider factors such as location, skills, experience, career level, and other job-related factors. Benefits may include medical, vision, and dental insurance; life insurance; disability insurance; 401(k) matching; paid time off and holidays; and other benefits. The role may be eligible for short-term or long-term incentive compensation, including cash bonuses.
What we offer We are curious minds from diverse backgrounds, perspectives, and life experiences. We are committed to creating access and opportunities for all to develop and grow. Join us in building a culture of inclusion and belonging that empowers everyone to work their magic and champion human progress.
Apply now and become part of a team dedicated to Sparking Discovery and Elevating Humanity!
#J-18808-Ljbffr