UF Health
Communication/Marketing Specialist | GatorCare | Full Time | Day Shift
UF Health, Gainesville, Florida, us, 32635
Overview
Position Summary: Communications/Marketing Specialist The
Communications/Marketing Specialist
is responsible for the development, implementation, and support of all communications and marketing efforts for
GatorCare wellness and member benefit programs . This role manages content across multiple platforms including the
GatorCare website , newsletters, posters, flyers, calendars, and social media channels.
Key Responsibilities
Develop and implement communications and marketing strategies for GatorCare programs across digital and print platforms
Create and manage content for the GatorCare website, newsletters, promotional materials, and program calendars
Oversee and enhance GatorCare’s online presence, including social media and website management
Produce a variety of multimedia assets (graphics, videos, presentations, etc.) to support communication efforts
Serve as a strategic communications partner for GatorCare, using sound judgment and experience to support program goals
Collaborate with team members to ensure cohesive messaging and branding across all communication materials
Ensure all materials meet high standards of copy editing, visual design, and brand consistency
Required Skills and Attributes
Excellent written and verbal communication skills
Strong copywriting and copy editing abilities
High attention to detail
Proficient in content creation for digital and print platforms
Ability to multitask and prioritize projects in a fast-paced environment
Self-motivated with the ability to work under minimal supervision
Strong collaboration and teamwork skills
Experience in managing and growing a social media presence and maintaining a professional website
Minimum Education and Experience Requirements: Bachelor's degree in public relations, journalism, communications, graphic design or appropriate area of specialization and one year of relevant experience; or an associate's degree and three years of relevant experience. Preferred Requirements: Three to five years’ experience developing and editing content for multimedia communications tools and interpreting web analytics data. Experience with WordPress, Canva, Google Analytics and/or MailChimp.
Motor Vehicle Operator Designation: Will operate vehicles for an assigned business purpose as a non-frequent driver. Note: A frequent driver is defined as one who uses his/her personal or University of Florida Health automobile a) at least once daily, b) at least five individual trips per week or c) drives, on average, over 150 miles per week in the performance of his/her job. Licensure/Certification/Registration: None.
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Position Summary: Communications/Marketing Specialist The
Communications/Marketing Specialist
is responsible for the development, implementation, and support of all communications and marketing efforts for
GatorCare wellness and member benefit programs . This role manages content across multiple platforms including the
GatorCare website , newsletters, posters, flyers, calendars, and social media channels.
Key Responsibilities
Develop and implement communications and marketing strategies for GatorCare programs across digital and print platforms
Create and manage content for the GatorCare website, newsletters, promotional materials, and program calendars
Oversee and enhance GatorCare’s online presence, including social media and website management
Produce a variety of multimedia assets (graphics, videos, presentations, etc.) to support communication efforts
Serve as a strategic communications partner for GatorCare, using sound judgment and experience to support program goals
Collaborate with team members to ensure cohesive messaging and branding across all communication materials
Ensure all materials meet high standards of copy editing, visual design, and brand consistency
Required Skills and Attributes
Excellent written and verbal communication skills
Strong copywriting and copy editing abilities
High attention to detail
Proficient in content creation for digital and print platforms
Ability to multitask and prioritize projects in a fast-paced environment
Self-motivated with the ability to work under minimal supervision
Strong collaboration and teamwork skills
Experience in managing and growing a social media presence and maintaining a professional website
Minimum Education and Experience Requirements: Bachelor's degree in public relations, journalism, communications, graphic design or appropriate area of specialization and one year of relevant experience; or an associate's degree and three years of relevant experience. Preferred Requirements: Three to five years’ experience developing and editing content for multimedia communications tools and interpreting web analytics data. Experience with WordPress, Canva, Google Analytics and/or MailChimp.
Motor Vehicle Operator Designation: Will operate vehicles for an assigned business purpose as a non-frequent driver. Note: A frequent driver is defined as one who uses his/her personal or University of Florida Health automobile a) at least once daily, b) at least five individual trips per week or c) drives, on average, over 150 miles per week in the performance of his/her job. Licensure/Certification/Registration: None.
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