gamma.app
Product Marketing Lead (Marketing)
gamma.app, San Francisco, California, United States, 94199
We're looking for our first product marketing leader to own and scale B2B marketing at Gamma. As Gamma grows from 50+ million individual users to becoming the go-to presentation and content creation platform for businesses, you'll define how we position, launch, and grow our Business and future Enterprise offerings.
Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application. As we establish our GTM team at Gamma, you'll be a founding member contributing to our strategy, ensuring we communicate effectively to businesses and create a winning feedback loop between GTM and Product. With our AI-first approach and rapid product velocity, you'll have the opportunity to pioneer new PLG strategies in an emerging category and help us build our employer brand by speaking about those strategies in public. This position is an onsite role in San Francisco with a hybrid flexible work culture. You'll be expected to come in to our Potrero Hill office 2-3 days per week with a schedule that works best for you. What you'll do:
Own positioning and messaging strategy for Gamma's business use cases, translating our product capabilities into compelling value propositions for teams from startups to enterprises
Lead end-to-end planning and execution for B2B feature launches
Create comprehensive sales enablement materials including pitch decks, objection handling guides, and customer stories
Drive structured customer research and collaborate with our product team to validate messaging, inform pricing and packaging, and prioritize feature roadmap for business segments
Monitor competitive landscape and synthesize market intelligence into actionable insights for the broader team
Collaborate with product team to optimize in-product onboarding flows and feature adoption for team workflows
Build scalable launch processes and cross-functional communication frameworks to support our rapid shipping culture
Establish KPIs and measurement frameworks for B2B growth initiatives
Our ideal candidate has:
8+ years of product marketing experience in SaaS
Experience with sales-assisted PLG motions and creating materials that enable both self-serve conversion and sales-led expansion
Track record of launching and positioning products for business users, with deep understanding of team collaboration and buying behaviors
Exceptional storytelling abilities with experience translating technical capabilities into business value
Data-driven mindset with proficiency in analytics tools and experience measuring marketing impact through conversion metrics, pipeline contribution, and user behavior analysis
AI-curious builder with genuine enthusiasm for generative AI tools and their potential to transform business workflows
Strong cross-functional collaboration skills with ability to influence product roadmap, align teams, and coordinate complex launches
Technical fluency to understand product capabilities and work effectively with engineering teams on items such as API documentation and integration guides
Bonus points for:
Previous experience at companies that successfully transitioned from consumer to B2B or scaled PLG to enterprise segments
Background in design, creative tools, or productivity software with understanding of professional workflows
Experience marketing AI products to business and IT stakeholders
Compensation & benefits: The base annual salary range for this role is $175K - $225K Competitive compensation package including equity
Comprehensive medical, vision, and dental insurance for you and your benefits
Unlimited PTO and flexible hours — we encourage everyone to take time off as needed!
Final offer amounts are determined by multiple factors, including but not limited to experience and expertise in the requirements listed above. If you're interested about this role but you don't meet every requirement, we encourage you to apply anyway! We're always excited about meeting great people and we care about more than the bullet points on your resume.
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Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application. As we establish our GTM team at Gamma, you'll be a founding member contributing to our strategy, ensuring we communicate effectively to businesses and create a winning feedback loop between GTM and Product. With our AI-first approach and rapid product velocity, you'll have the opportunity to pioneer new PLG strategies in an emerging category and help us build our employer brand by speaking about those strategies in public. This position is an onsite role in San Francisco with a hybrid flexible work culture. You'll be expected to come in to our Potrero Hill office 2-3 days per week with a schedule that works best for you. What you'll do:
Own positioning and messaging strategy for Gamma's business use cases, translating our product capabilities into compelling value propositions for teams from startups to enterprises
Lead end-to-end planning and execution for B2B feature launches
Create comprehensive sales enablement materials including pitch decks, objection handling guides, and customer stories
Drive structured customer research and collaborate with our product team to validate messaging, inform pricing and packaging, and prioritize feature roadmap for business segments
Monitor competitive landscape and synthesize market intelligence into actionable insights for the broader team
Collaborate with product team to optimize in-product onboarding flows and feature adoption for team workflows
Build scalable launch processes and cross-functional communication frameworks to support our rapid shipping culture
Establish KPIs and measurement frameworks for B2B growth initiatives
Our ideal candidate has:
8+ years of product marketing experience in SaaS
Experience with sales-assisted PLG motions and creating materials that enable both self-serve conversion and sales-led expansion
Track record of launching and positioning products for business users, with deep understanding of team collaboration and buying behaviors
Exceptional storytelling abilities with experience translating technical capabilities into business value
Data-driven mindset with proficiency in analytics tools and experience measuring marketing impact through conversion metrics, pipeline contribution, and user behavior analysis
AI-curious builder with genuine enthusiasm for generative AI tools and their potential to transform business workflows
Strong cross-functional collaboration skills with ability to influence product roadmap, align teams, and coordinate complex launches
Technical fluency to understand product capabilities and work effectively with engineering teams on items such as API documentation and integration guides
Bonus points for:
Previous experience at companies that successfully transitioned from consumer to B2B or scaled PLG to enterprise segments
Background in design, creative tools, or productivity software with understanding of professional workflows
Experience marketing AI products to business and IT stakeholders
Compensation & benefits: The base annual salary range for this role is $175K - $225K Competitive compensation package including equity
Comprehensive medical, vision, and dental insurance for you and your benefits
Unlimited PTO and flexible hours — we encourage everyone to take time off as needed!
Final offer amounts are determined by multiple factors, including but not limited to experience and expertise in the requirements listed above. If you're interested about this role but you don't meet every requirement, we encourage you to apply anyway! We're always excited about meeting great people and we care about more than the bullet points on your resume.
#J-18808-Ljbffr