Amazon Growth Marketing Analyst (Contract) Job at ZAGG, Inc. in Midvale

Overview

Amazon Growth Marketing Analyst (Contract) at ZAGG, Inc. ZAGG is seeking a deeply analytical and results-driven contractor to lead the strategic optimization of our brand on the world7s largest marketplace. This role is laser-focused on leveraging data analytics to enhance performance and maximize the efficiency of paid media investments. The ideal candidate is a master of the Amazon Advertising platform, data-driven, constantly testing hypotheses and using actionable insights to drive sales growth, improve ROAS, and increase market share. Reporting to ZAGG’s Head of Growth Marketing & Analytics as part of the Digital team, you ’ll analyze and optimize our Amazon presence, digital marketing campaigns, and customer experience initiatives.

Key responsibilities

• Data Analytics & Reporting: Establish and manage a robust reporting framework to monitor and analyze KPIs, including sales velocity, conversion rates, click-through rates (CTR), return on ad spend (ROAS), and Total Advertising Cost of Sale (TACOS).
• Perform deep-dive analyses into sales patterns, customer behavior, and market trends to identify growth opportunities and potential risks.
• Develop and maintain dashboards to provide clear, actionable insights for stakeholders, translating complex data into strategic recommendations.
• Conduct comprehensive competitor analysis, tracking pricing, promotional activity, and advertising strategies to inform our own tactics.

Performance & Conversion Rate Optimization (CRO)

• Analyze session and conversion rate data to diagnose and resolve issues hindering sales performance on specific ASINs.
• Develop and implement strategies to improve organic search ranking through data-driven keyword research and listing enhancements.
• Partner with ops to systematically A/B test product titles, bullet points, imagery, A+ Content, and pricing to identify the highest-performing variations.

Amazon Media & Advertising Management

• Analyze media performance at a granular keyword level, optimize bids, budget allocation, and campaign structure.
• Report on media effectiveness, attributing advertising performance to overall sales growth and profitability.
• Partner with the Head of Growth to closely manage the media agency and provide timely guidance to improve performance.

Qualifications and Skills

• Minimum of 3 to 5 years of experience in a highly analytical e-commerce role focusing on Amazon performance.
• Demonstrated mastery of the Amazon Advertising console with a proven track record of managing significant monthly ad spends and delivering strong ROAS.
• Advanced proficiency in Microsoft Excel (Pivot Tables, VLOOKUP, etc.) and ability to manipulate large datasets.
• Experience with Power BI as both a consumer and developer of reports (2+ years).
• Hands-on experience with Amazon analytics and advertising tools (e.g., Perpetua, Pacvue, Helium 10, Jungle Scout, Intentwise).
• Data-Driven Entrepreneurial Mindset with a proactive, results-focused attitude.
• Bachelor s degree in Marketing, Economics, Statistics, Business, or related quantitative field preferred.

About Us

At ZAGG & Mophie, we re at the forefront of innovation, empowering mobile lifestyles in an ever-evolving world. We deliver premium solutions that keep devices connected, protected, and looking their best. From cutting-edge portable power to industry-leading screen protection and durable phone cases, our products meet the demands of modern, on-the-go living. ZAGG is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by law. All employment decisions are made on qualifications, merit, and business need.