The Coca-Cola Company is hiring: Senior Manager, Global Marketing & C&CL Consump

Overview

Senior Manager, Global Marketing & C&CL Consumption & Purchase Advanced Analytics Intelligence Services

Join to apply for the Senior Manager, Global Marketing & C&CL Consumption & Purchase Advanced Analytics Intelligence Services role at The Coca-Cola Company.

Responsibilities

• Drive marketing analytics and build next-generation ad-hoc analytics capabilities across the enterprise.
• Provide ad hoc analysis based on standardized templates at speed and scale.
• Develop refreshed protocol for all marketing Ad Hoc analytics and a systematic approach to derive and share comprehensive worldwide insights from ad hoc research.
• Build real-time ad hoc analytics capability in collaboration with the Platform Services data team and in partnership with Center and OU Insights & Marketing teams.
• Develop next-generation global standards for marketing analytics.
• Enhance investment optimization through improved models.
• Increase efficiency of data and analytics resources by introducing advanced analytics, AI & Machine Learning technology, improving accuracy, actionability, efficiency and user adoption.
• Lead partnership with hub data and analytics teams, other platform service hubs to refresh metrics and develop innovative measurement frameworks.
• Serve as subject matter expert for Artificial Intelligence and Machine Learning analytics.

Qualifications & Requirements

• Knowledge & experience in consumer, shopper and channels tracking and analytic tools; experience with shopper/retail syndicated tools is a strong advantage.
• Hands-on experience in modern marketing analytics, advanced analytics and data modelling, Gen AI application to consumer and shopper data and analytics (synthetic data, etc.).
• Strong research and advanced analytics background (segmentation, performance drivers modelling, pricing/promotional effectiveness, in-store execution, category management); knowledge of Household Panel and Consumer Tracking solutions.
• Ability to interpret and apply data and insights to inform The Coca‑Cola Company’s brand strategy and programs.
• Cross-functional relationship skills; ability to articulate benefits of cross-functional objectives to senior management.
• Strong analytics experience with the ability to translate analytics into actionable outcomes and communicate the "so what" clearly to the business.
• SME level experience in insights and analytics, retail measurement service and household panel data.

Related Work Experience

• 5 years of experience:
• Managing cross-functional relationships across Marketing, Finance, and IT within a global environment.
• Translating analytics into data-driven insights to guide business planning processes.
• Working with statistics and exploratory data analysis for Consumer-Packaged Goods data, including consumer survey data and syndicated retail data (e.g., BEACH, Household Panel, Nielsen RMS).
• Working with Power BI and SQL.
• 2 years of experience:
• Programming languages such as R, Python, SQL, Azure ML, Synapse.
• Advanced statistical analysis (SPSS, R, etc.).
• AI/Gen AI application to consumer and shopper data and analytics.

Education Requirements

• Bachelor’s Degree in Data Science/Advanced Analytics or a related field.
• BA or Advanced Degree required.

Skills

• Analytical Thinking, Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Decision Making, Digital Media Strategy, Group Problem Solving, Leadership, Market Research, Media Planning, Microsoft Office, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated Research, SPSS, Python, R, SAS, SQL, Azure ML, Synapse

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and help shape its next chapter.
• Exposure to World Class Leaders: Engage with global marketing leaders and expand your network.
• Creative Team Culture: Collaborate with top brand leaders and agencies in a culture that supports risk-taking and innovation.

Regulatory & Employment

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visas) for this position. All applicants must be authorized to work in the United States on a full-time basis and must not require sponsorship to continue to work legally in the United States.

Compensation

Pay Range: $130,000 - $147,000

Base pay offered may vary based on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits is offered.

Annual Incentive Reference Value Percentage: 15

Annual Incentive reference value is a market-based value for your role, in line with target performance.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing
• Industries: Manufacturing, Food and Beverage Manufacturing, and Food and Beverage Services

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