WalkMe
Fractional Public Relations & Corporate Communications Manager
WalkMe, Atlanta, Georgia, United States, 30383
Fractional Public Relations & Corporate Communications Manager
WalkMe, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in today’s complex digital landscape. By leveraging WalkMe’s features—guidance, engagement, insights, and automation—employees boost efficiency, executives gain greater visibility into digital usage, and organizations maximize their digital assets, driving successful digital transformation.
We are seeking a dynamic Fractional Public Relations & Corporate Communications Manager to drive execution of our global communications strategy and consult on special projects as an individual contributor. In this role, you’ll work on media relations and thought leadership while collaborating closely with executives, Marketing, and Product teams. This is a high‑impact position designed to expand WalkMe’s share of voice and brand awareness. You will work on high impact projects and learn new ways of working from AI enthusiasts.
THIS IS A REMOTE, EAST COAST US ROLE
What You'll Own
Drive media relations: pitch, secure, and manage coverage in tier‑1 and trade outlets.
Research and create bespoke media lists and pitches for strategic PR projects. Responsible for strategy and outcome of project‑based PR initiatives.
Develop and publish thought‑leadership content, including bylines, blogs, and executive commentary.
Identify and draft awards submissions.
Develop compelling POVs for WalkMe on hot topics in the media and present recommendations in partnership with the Global Director to gain executive alignment.
Update the WalkMe newsroom and content assets. Manage the expansion of the newsroom to include a press kit.
Monitor for issues and crises to safeguard WalkMe’s reputation.
Manage metrics and reporting to demonstrate PR’s impact and inform strategy.
Partner cross‑functionally with marketing, product, and global teams to ensure message consistency.
Support executive visibility through proactive opportunities and media training.
What You'll Need To Succeed
5+ years of professional PR or corporate communications experience – B2B enterprise focused (agency or in‑house).
Proven success in securing media coverage and building journalist relationships.
Excellent writing, editing, and storytelling skills.
Strong project management and organizational abilities.
Experience collaborating with executives and cross‑functional teams.
Comfort navigating fast‑paced environments with shifting priorities.
Familiarity with PR tools (e.g., Muck Rack, Signal AI) is a plus.
Enthusiasm for using AI and staying on top of the latest trends.
What Sets Us Apart
WalkMe is dedicated to building a workforce that reflects the diversity of our global community and clients we serve through inclusive programs and initiatives including equal pay, employee resource groups, holistic benefits and more.
Hybrid Work Arrangement: We offer a hybrid work schedule to combine remote work and onsite collaboration.
Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.
Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering.
Wellness: Enjoy quarterly wellness reimbursements, daily BrightBreaks, and WalkMe’s annual Wellness Month.
Health benefits: WalkMe provides health coverage options where applicable.
Annual leave: WalkMe offers a generous annual leave policy tailored to regional standards.
RefreshMe Days: WalkMe offers RefreshMe Days throughout the year to reinforce work/life balance.
Robust Retirement Contributions: Ask HR about the specific offerings for your region.
SAP’s acquisition of WalkMe highlights a commitment to enhancing user experience and streamlining software interactions, offering opportunities to work with cutting‑edge technology that drives efficiency and innovation.
The hourly rate for this role is between $65-105/hr. The actual pay is dependent upon many factors, such as location, training, transferable skills, work experience, business needs and market demands. The pay range is subject to change and may be modified in the future.
At WalkMe, we approach Diversity, Equity and Inclusion (DEI) with the same level of collaboration, innovation and accountability that we bring to the rest of our business. We believe in the value of diversity and are committed to ensuring an equitable and inclusive workplace where every employee has an equal opportunity to achieve success.
WalkMe does not discriminate. If a candidate requires a reasonable accommodation to complete a job application, pre‑employment testing, or a job interview or to otherwise participate in the hiring process, please contact your Talent Acquisition partner immediately.
Job Details
Seniority level: Mid‑Senior level
Employment type: Part‑time
Job function: Marketing, Public Relations, and Writing/Editing
Industries: Software Development
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We are seeking a dynamic Fractional Public Relations & Corporate Communications Manager to drive execution of our global communications strategy and consult on special projects as an individual contributor. In this role, you’ll work on media relations and thought leadership while collaborating closely with executives, Marketing, and Product teams. This is a high‑impact position designed to expand WalkMe’s share of voice and brand awareness. You will work on high impact projects and learn new ways of working from AI enthusiasts.
THIS IS A REMOTE, EAST COAST US ROLE
What You'll Own
Drive media relations: pitch, secure, and manage coverage in tier‑1 and trade outlets.
Research and create bespoke media lists and pitches for strategic PR projects. Responsible for strategy and outcome of project‑based PR initiatives.
Develop and publish thought‑leadership content, including bylines, blogs, and executive commentary.
Identify and draft awards submissions.
Develop compelling POVs for WalkMe on hot topics in the media and present recommendations in partnership with the Global Director to gain executive alignment.
Update the WalkMe newsroom and content assets. Manage the expansion of the newsroom to include a press kit.
Monitor for issues and crises to safeguard WalkMe’s reputation.
Manage metrics and reporting to demonstrate PR’s impact and inform strategy.
Partner cross‑functionally with marketing, product, and global teams to ensure message consistency.
Support executive visibility through proactive opportunities and media training.
What You'll Need To Succeed
5+ years of professional PR or corporate communications experience – B2B enterprise focused (agency or in‑house).
Proven success in securing media coverage and building journalist relationships.
Excellent writing, editing, and storytelling skills.
Strong project management and organizational abilities.
Experience collaborating with executives and cross‑functional teams.
Comfort navigating fast‑paced environments with shifting priorities.
Familiarity with PR tools (e.g., Muck Rack, Signal AI) is a plus.
Enthusiasm for using AI and staying on top of the latest trends.
What Sets Us Apart
WalkMe is dedicated to building a workforce that reflects the diversity of our global community and clients we serve through inclusive programs and initiatives including equal pay, employee resource groups, holistic benefits and more.
Hybrid Work Arrangement: We offer a hybrid work schedule to combine remote work and onsite collaboration.
Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.
Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering.
Wellness: Enjoy quarterly wellness reimbursements, daily BrightBreaks, and WalkMe’s annual Wellness Month.
Health benefits: WalkMe provides health coverage options where applicable.
Annual leave: WalkMe offers a generous annual leave policy tailored to regional standards.
RefreshMe Days: WalkMe offers RefreshMe Days throughout the year to reinforce work/life balance.
Robust Retirement Contributions: Ask HR about the specific offerings for your region.
SAP’s acquisition of WalkMe highlights a commitment to enhancing user experience and streamlining software interactions, offering opportunities to work with cutting‑edge technology that drives efficiency and innovation.
The hourly rate for this role is between $65-105/hr. The actual pay is dependent upon many factors, such as location, training, transferable skills, work experience, business needs and market demands. The pay range is subject to change and may be modified in the future.
At WalkMe, we approach Diversity, Equity and Inclusion (DEI) with the same level of collaboration, innovation and accountability that we bring to the rest of our business. We believe in the value of diversity and are committed to ensuring an equitable and inclusive workplace where every employee has an equal opportunity to achieve success.
WalkMe does not discriminate. If a candidate requires a reasonable accommodation to complete a job application, pre‑employment testing, or a job interview or to otherwise participate in the hiring process, please contact your Talent Acquisition partner immediately.
Job Details
Seniority level: Mid‑Senior level
Employment type: Part‑time
Job function: Marketing, Public Relations, and Writing/Editing
Industries: Software Development
#J-18808-Ljbffr