Launch Potato
Principal Machine Learning Engineer, Recommendation Systems
Launch Potato, Durham, North Carolina, United States, 27703
Overview
Principal Machine Learning Engineer, Recommendation Systems at Launch Potato. Launch Potato is a profitable digital media company reaching over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data‑driven content and technology. Headquartered in South Florida with a remote‑first team spanning over 15 countries, we promote speed, ownership, and measurable impact. Must Have
Expertise building ML systems with deep expertise in large‑scale personalization Recognized industry expertise through patents, publications, or significant product impact Proven success architecting ML platforms serving billions of predictions in production Demonstrated track record of 0→1 innovation in personalization or recommender systems Mastery across multiple ML domains including deep learning, causal inference, multi‑armed bandits, and graph‑based models Experience
10+ years designing, developing, and deploying large‑scale machine learning systems with a focus on personalization Your Role
Establish the technical vision for personalization at Launch Potato, solving the company’s most complex ML challenges and influencing strategy, architecture, and innovation across teams. Outcomes
Define company‑wide personalization strategy and architecture, driving alignment across all ML teams Solve critical technical challenges such as cold start, real‑time learning, and exploration/exploitation tradeoffs Design and implement advanced ML solutions using cutting‑edge techniques (e.g., graph neural networks, causal models, bandit algorithms) Create and enforce ML architecture patterns, design standards, and reusable infrastructure across teams Lead multi‑quarter, cross‑functional initiatives that redefine how personalization impacts business KPIs Act as technical mentor to senior ML engineers, guiding complex decision‑making and scaling team capability Represent Launch Potato’s technical brand externally through speaking engagements, open source contributions, or publications Champion privacy‑preserving personalization, responsible AI practices, and adaptive learning systems Competencies
Visionary Thinking: Defines the future state of ML infrastructure and personalization strategy, balancing technical rigor with product impact. Architectural Excellence: Designs scalable, modular systems that support billions of predictions and enable rapid experimentation. Technical Influence: Drives decision‑making and builds consensus across teams and stakeholders without direct authority. Expert‑Level Execution: Translates research insights into production‑ready solutions while maintaining velocity. Mentorship & Leadership: Coaches senior engineers and raises the technical bar for the organization. External Thought Leadership: Represents the company in the ML community. Curious & Forward‑Looking: Explores new personalization approaches and prototypes cutting‑edge methodologies. Total Compensation
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Launch Potato is a performance‑driven company; future increases are based on company and personal performance, not necessarily annual cost‑of‑living adjustments. Why Join Us
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high‑performers. Equal Opportunity
We are committed to building a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy or related medical conditions), sexual orientation, gender identity, gender expression, age, disability, or other legally protected characteristics. Legal and Job Details
Seniority level: Director Employment type: Full‑time Job function: Engineering and Information Technology Industries: Advertising Services
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Principal Machine Learning Engineer, Recommendation Systems at Launch Potato. Launch Potato is a profitable digital media company reaching over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data‑driven content and technology. Headquartered in South Florida with a remote‑first team spanning over 15 countries, we promote speed, ownership, and measurable impact. Must Have
Expertise building ML systems with deep expertise in large‑scale personalization Recognized industry expertise through patents, publications, or significant product impact Proven success architecting ML platforms serving billions of predictions in production Demonstrated track record of 0→1 innovation in personalization or recommender systems Mastery across multiple ML domains including deep learning, causal inference, multi‑armed bandits, and graph‑based models Experience
10+ years designing, developing, and deploying large‑scale machine learning systems with a focus on personalization Your Role
Establish the technical vision for personalization at Launch Potato, solving the company’s most complex ML challenges and influencing strategy, architecture, and innovation across teams. Outcomes
Define company‑wide personalization strategy and architecture, driving alignment across all ML teams Solve critical technical challenges such as cold start, real‑time learning, and exploration/exploitation tradeoffs Design and implement advanced ML solutions using cutting‑edge techniques (e.g., graph neural networks, causal models, bandit algorithms) Create and enforce ML architecture patterns, design standards, and reusable infrastructure across teams Lead multi‑quarter, cross‑functional initiatives that redefine how personalization impacts business KPIs Act as technical mentor to senior ML engineers, guiding complex decision‑making and scaling team capability Represent Launch Potato’s technical brand externally through speaking engagements, open source contributions, or publications Champion privacy‑preserving personalization, responsible AI practices, and adaptive learning systems Competencies
Visionary Thinking: Defines the future state of ML infrastructure and personalization strategy, balancing technical rigor with product impact. Architectural Excellence: Designs scalable, modular systems that support billions of predictions and enable rapid experimentation. Technical Influence: Drives decision‑making and builds consensus across teams and stakeholders without direct authority. Expert‑Level Execution: Translates research insights into production‑ready solutions while maintaining velocity. Mentorship & Leadership: Coaches senior engineers and raises the technical bar for the organization. External Thought Leadership: Represents the company in the ML community. Curious & Forward‑Looking: Explores new personalization approaches and prototypes cutting‑edge methodologies. Total Compensation
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Launch Potato is a performance‑driven company; future increases are based on company and personal performance, not necessarily annual cost‑of‑living adjustments. Why Join Us
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high‑performers. Equal Opportunity
We are committed to building a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy or related medical conditions), sexual orientation, gender identity, gender expression, age, disability, or other legally protected characteristics. Legal and Job Details
Seniority level: Director Employment type: Full‑time Job function: Engineering and Information Technology Industries: Advertising Services
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