U.S. Bank
Join to apply for the
Marketing Mix Modeling Product Owner
role at
U.S. Bank .
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential.
Job Description The Marketing Analytics and Technology team is an enabling function supporting the Business Unit Marketing and Enterprise Analytics & Customer Experience teams (EACX) and thereby the Chief Product Officers/Line of Business, responsible for measuring, assessing and articulating the efficacy of our marketing strategies to help drive growth and/or efficiency opportunities across the bank. The Marketing Analytics Product Owner team is enabling those analysts with the data, tools, frameworks and centralized reporting they need to generate insights and report on performance. Within this team, we are seeking a Marketing Mix Modeling (MMM) Product Owner to lead the strategy, delivery, and adoption of our vendor‑based MMM capabilities.
This role will define and manage the MMM product roadmap to drive data‑informed marketing decisions, optimize investments, and improve business outcomes. You will collaborate closely with marketing analytics, marketing, finance, data science, and engineering teams to ensure our models provide actionable, trusted, and timely insights.
Key Responsibilities
Define, articulate and own the vision, strategy and roadmap for MMM capabilities aligned with business objectives.
Prioritize feature development, integration and enhancement based on business value, feasibility and stakeholder input.
Engage with vendor and internal marketing, finance, analytics and engineering teams as the primary liaison, gathering and refining requirements.
Lead sprint planning, grooming and retrospectives while managing the product backlog and ensuring timely delivery.
Partner with vendor, data scientists and modelers to guide MMM model design, refreshes, validation and deployment.
Design processes and tools to integrate MMM outputs into marketing planning, budget allocation and scenario planning.
Define and track success metrics for MMM including accuracy, ROI impact and user adoption.
Translate complex model outputs into clear, actionable insights and recommendations, and develop training materials and executive summaries.
Support governance, model calibration, validation and integration with experimentation and attribution frameworks.
Manage change management and drive adoption of MMM insights across the organization.
Basic Qualifications
Bachelor’s degree in Marketing, Business, Economics, Data Science, Statistics or related field or equivalent work experience.
Eight or more years of statistical and/or data analytics experience.
Preferred Skills / Experience
Experience in retail, banking, CPG with large‑scale marketing investments.
Hands‑on experience with marketing analytics tools, scenario planners or MMM software.
Product management certification or Agile (Scrum PO) experience.
Strong understanding of marketing measurement, MMM methodologies and optimization processes.
Experience working with data science and engineering teams to deliver analytic products.
Proven ability to prioritize and manage complex projects with multiple stakeholders.
Deep marketing and business acumen to translate requirements into model outputs.
Excellent communication and storytelling skills to influence and align diverse stakeholders.
Proficiency in agile delivery frameworks and product backlog management.
Ability to drive adoption and change management in a matrixed environment.
Benefits
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short‑term and long‑term disability
Pregnancy disability and parental leave
401(k) and employer‑funded retirement plan
Paid vacation (2‑5 weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status.
U.S. Bank participates in the U.S. Department of Homeland Security E‑Verify program in all facilities located in the United States. For more information,
click here .
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct.
Posting may be closed earlier due to high volume of applicants.
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Marketing Mix Modeling Product Owner
role at
U.S. Bank .
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential.
Job Description The Marketing Analytics and Technology team is an enabling function supporting the Business Unit Marketing and Enterprise Analytics & Customer Experience teams (EACX) and thereby the Chief Product Officers/Line of Business, responsible for measuring, assessing and articulating the efficacy of our marketing strategies to help drive growth and/or efficiency opportunities across the bank. The Marketing Analytics Product Owner team is enabling those analysts with the data, tools, frameworks and centralized reporting they need to generate insights and report on performance. Within this team, we are seeking a Marketing Mix Modeling (MMM) Product Owner to lead the strategy, delivery, and adoption of our vendor‑based MMM capabilities.
This role will define and manage the MMM product roadmap to drive data‑informed marketing decisions, optimize investments, and improve business outcomes. You will collaborate closely with marketing analytics, marketing, finance, data science, and engineering teams to ensure our models provide actionable, trusted, and timely insights.
Key Responsibilities
Define, articulate and own the vision, strategy and roadmap for MMM capabilities aligned with business objectives.
Prioritize feature development, integration and enhancement based on business value, feasibility and stakeholder input.
Engage with vendor and internal marketing, finance, analytics and engineering teams as the primary liaison, gathering and refining requirements.
Lead sprint planning, grooming and retrospectives while managing the product backlog and ensuring timely delivery.
Partner with vendor, data scientists and modelers to guide MMM model design, refreshes, validation and deployment.
Design processes and tools to integrate MMM outputs into marketing planning, budget allocation and scenario planning.
Define and track success metrics for MMM including accuracy, ROI impact and user adoption.
Translate complex model outputs into clear, actionable insights and recommendations, and develop training materials and executive summaries.
Support governance, model calibration, validation and integration with experimentation and attribution frameworks.
Manage change management and drive adoption of MMM insights across the organization.
Basic Qualifications
Bachelor’s degree in Marketing, Business, Economics, Data Science, Statistics or related field or equivalent work experience.
Eight or more years of statistical and/or data analytics experience.
Preferred Skills / Experience
Experience in retail, banking, CPG with large‑scale marketing investments.
Hands‑on experience with marketing analytics tools, scenario planners or MMM software.
Product management certification or Agile (Scrum PO) experience.
Strong understanding of marketing measurement, MMM methodologies and optimization processes.
Experience working with data science and engineering teams to deliver analytic products.
Proven ability to prioritize and manage complex projects with multiple stakeholders.
Deep marketing and business acumen to translate requirements into model outputs.
Excellent communication and storytelling skills to influence and align diverse stakeholders.
Proficiency in agile delivery frameworks and product backlog management.
Ability to drive adoption and change management in a matrixed environment.
Benefits
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short‑term and long‑term disability
Pregnancy disability and parental leave
401(k) and employer‑funded retirement plan
Paid vacation (2‑5 weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status.
U.S. Bank participates in the U.S. Department of Homeland Security E‑Verify program in all facilities located in the United States. For more information,
click here .
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct.
Posting may be closed earlier due to high volume of applicants.
#J-18808-Ljbffr