Google
App User Acquisition and Monetization Specialist
Google, San Francisco, California, United States, 94199
App User Acquisition and Monetization Specialist
2 days ago Be among the first 25 applicants
This role may also be located in our Playa Vista, CA campus.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following:
Mountain View, CA, USA; New York, NY, USA; Los Angeles, CA, USA; San Francisco, CA, USA .
Minimum qualifications
Bachelor's degree or equivalent practical experience.
4 years of experience in the mobile app ecosystem in a customer-facing role (e.g., consulting, account management, or technical sales).
Experience with the mobile app user acquisition and business generation life-cycle.
Preferred qualifications
Experience with user acquisition, ROAS optimization, app analytics platforms (e.g., Firebase, Google Analytics), Mobile Measurement Partner (MMP) and ad monetization.
Understanding of mobile app analytics, cohort analysis, and key performance indicators (KPIs) such as ROAS, LTV, etc.
Ability to manage cross-functional projects and stakeholders (e.g., Sales, Product Management, Engineering).
Excellent communication and presentation skills, with the ability to convey technical concepts to both business and technical audiences.
About the job Global Partnerships Sellside empowers online publishers to maximize their business potential with ad solutions such as AdMob, AdSense, and Google Ad Manager.
As an App User Acquisition and Monetization Specialist, you will be instrumental in driving business growth for our app developer partners. You will be a dedicated expert focused on connecting monetization performance with a user acquisition strategy to drive a profitable growth flywheel. Your role will involve consultation, data analysis, and cross-functional collaboration to help developers optimize their Return on Ad Spend (ROAS) and scale their businesses.
The Global Partnerships organization explores new opportunities with Google's partners. Google’s Global Partnerships team works with a wide range of partners to bring the best of Google to power their business. The team supports Google’s own Product teams with essential partnerships to help Google’s user experiences in advertising, Search, Assistant, Maps, Travel, Shopping, Payments and more. Teams create product-enabling partnerships, go-to-market strategies and incubate business growth for a variety of products.
The US base salary range for this full-time position is $106,000-$153,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
Identify and engage with high-potential AdMob partners to analyze and optimize their user acquisition and business generation strategies.
Lead consulting sessions and in-depth search analyses to troubleshoot UA performance gaps, shifting the measurement focus from ARPU to a holistic Return On Advertising Spend (ROAS) framework.
Serve as a subject matter expert on the UA-Mediation link, guiding developers on how to best leverage their first-party data from AdMob and Firebase to inform their campaign strategies across Google and third-party ad networks.
Drive the commercialization and adoption of new product solutions, such as the server-side ROAS integration, by advocating their benefits and guiding partners through implementation.
Act as a key liaison between partners and internal Product Management teams, collecting and structuring market feedback to influence the product roadmap for UA optimization tools.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Employment details
Seniority level: Not Applicable
Employment type: Full-time
Job function: General Business, Strategy/Planning, and Consulting
Industries: Information Services and Technology, Information and Internet
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This role may also be located in our Playa Vista, CA campus.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following:
Mountain View, CA, USA; New York, NY, USA; Los Angeles, CA, USA; San Francisco, CA, USA .
Minimum qualifications
Bachelor's degree or equivalent practical experience.
4 years of experience in the mobile app ecosystem in a customer-facing role (e.g., consulting, account management, or technical sales).
Experience with the mobile app user acquisition and business generation life-cycle.
Preferred qualifications
Experience with user acquisition, ROAS optimization, app analytics platforms (e.g., Firebase, Google Analytics), Mobile Measurement Partner (MMP) and ad monetization.
Understanding of mobile app analytics, cohort analysis, and key performance indicators (KPIs) such as ROAS, LTV, etc.
Ability to manage cross-functional projects and stakeholders (e.g., Sales, Product Management, Engineering).
Excellent communication and presentation skills, with the ability to convey technical concepts to both business and technical audiences.
About the job Global Partnerships Sellside empowers online publishers to maximize their business potential with ad solutions such as AdMob, AdSense, and Google Ad Manager.
As an App User Acquisition and Monetization Specialist, you will be instrumental in driving business growth for our app developer partners. You will be a dedicated expert focused on connecting monetization performance with a user acquisition strategy to drive a profitable growth flywheel. Your role will involve consultation, data analysis, and cross-functional collaboration to help developers optimize their Return on Ad Spend (ROAS) and scale their businesses.
The Global Partnerships organization explores new opportunities with Google's partners. Google’s Global Partnerships team works with a wide range of partners to bring the best of Google to power their business. The team supports Google’s own Product teams with essential partnerships to help Google’s user experiences in advertising, Search, Assistant, Maps, Travel, Shopping, Payments and more. Teams create product-enabling partnerships, go-to-market strategies and incubate business growth for a variety of products.
The US base salary range for this full-time position is $106,000-$153,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
Identify and engage with high-potential AdMob partners to analyze and optimize their user acquisition and business generation strategies.
Lead consulting sessions and in-depth search analyses to troubleshoot UA performance gaps, shifting the measurement focus from ARPU to a holistic Return On Advertising Spend (ROAS) framework.
Serve as a subject matter expert on the UA-Mediation link, guiding developers on how to best leverage their first-party data from AdMob and Firebase to inform their campaign strategies across Google and third-party ad networks.
Drive the commercialization and adoption of new product solutions, such as the server-side ROAS integration, by advocating their benefits and guiding partners through implementation.
Act as a key liaison between partners and internal Product Management teams, collecting and structuring market feedback to influence the product roadmap for UA optimization tools.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Employment details
Seniority level: Not Applicable
Employment type: Full-time
Job function: General Business, Strategy/Planning, and Consulting
Industries: Information Services and Technology, Information and Internet
Referrals increase your chances of interviewing at Google by 2x.
Get notified about new Acquisition Specialist jobs in
San Francisco, CA .
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr