DoorDash
Integrated Marketing Manager - Commerce Platform Innovation
DoorDash, New York, New York, us, 10261
Integrated Marketing Manager - Commerce Platform Innovation
About the Team: DoorDash’s mission is to grow and empower local economies. By building intelligent, last‑mile delivery technology for local cities, DoorDash connects people with the local businesses they care about—helping grow businesses and the communities that support those businesses. We’re looking for a marketing leader with experience at the intersection of growth, brand and operations to drive integrated marketing strategy across acquisition and growth for B2B Marketing at DoorDash.
About the Role We’re looking for an experienced Integrated Marketing Manager to join our B2B Integrated Marketing team, focusing on the DoorDash Commerce Platform line of business. This role will create awareness and education around operating seamlessly on DoorDash, build and optimize pipeline growth through targeted B2B campaigns, identify the right merchants to target, design easy‑to‑navigate merchant journeys in partnership with growth marketing, CRM, and product, and implement strategies that unclog integrated channels to improve conversion and scale. It will explore and test net‑new strategies for pipeline acceleration using both traditional and innovative channels.
Ideal Candidate
Proven B2B SaaS marketing experience, ideally in high‑growth environments.
Track record of driving pipeline growth through integrated campaigns and effective demand generation.
Experience identifying and removing bottlenecks to optimize integrated channels for efficiency and scalability.
Strong ability to partner cross‑functionally (growth marketing, CRM, product, research, analytics) to align strategy and execution.
Comfort switching between strategic planning and tactical execution with ease.
Data‑driven mindset, thriving on analytics, insights, and experimentation to raise impact.
Proven success building consensus with large cross‑functional teams and cultivating trusted relationships with senior leaders.
Key Responsibilities
Partner closely with research and analytics to develop a deeper understanding of the merchant audience and surface opportunities to senior ops leadership to improve product awareness and product adoptions within the SMB audience.
Develop the strategy for acquisition across Commerce Platform products in partnership with Growth Marketing, CRM, and Content teams; proactively identify, test, and scale net‑new channels and opportunities to integrate into our existing acquisition strategy and drive rapid growth.
Lead cross‑functional efforts to execute marketing programs at scale, including partnering with Product Management, merchant‑facing teams, Engineering, Comms, Strategy & Ops, Finance, and Analytics.
Partner closely across teams to design, build and refine Platform products and surfaces to improve product adoption and retention.
Partner closely with sales to build an optimized Mx Lifecycle for both the managed and unmanaged segment.
Qualifications
BA required.
6+ years of professional experience in Marketing or Product in a corporate or startup environment.
Proven track record of driving successful go‑to‑market launches that drive adoption and bottom‑line impact.
Fluency with data, including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns after the fact.
Experience collaborating with cross‑functional stakeholders (Marketing, Product, Sales, Strategy/Ops) to build products or services for business customers.
Compensation Pay range: $129,200—$190,000 USD. Base salary is localized according to an employee’s work location. Your role may also include equity grants.
Benefits We offer a comprehensive benefits package, including a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave, medical, dental and vision benefits, 11 paid holidays, disability and basic life insurance, family‑forming assistance, and a mental health program.
Statement of Non‑Discrimination In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce—people who identify as women, non‑binary or gender non‑conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently‑abled, caretakers and parents, and veterans are strongly encouraged to apply.
If you need any accommodations, please inform your recruiting contact upon initial connection.
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About the Role We’re looking for an experienced Integrated Marketing Manager to join our B2B Integrated Marketing team, focusing on the DoorDash Commerce Platform line of business. This role will create awareness and education around operating seamlessly on DoorDash, build and optimize pipeline growth through targeted B2B campaigns, identify the right merchants to target, design easy‑to‑navigate merchant journeys in partnership with growth marketing, CRM, and product, and implement strategies that unclog integrated channels to improve conversion and scale. It will explore and test net‑new strategies for pipeline acceleration using both traditional and innovative channels.
Ideal Candidate
Proven B2B SaaS marketing experience, ideally in high‑growth environments.
Track record of driving pipeline growth through integrated campaigns and effective demand generation.
Experience identifying and removing bottlenecks to optimize integrated channels for efficiency and scalability.
Strong ability to partner cross‑functionally (growth marketing, CRM, product, research, analytics) to align strategy and execution.
Comfort switching between strategic planning and tactical execution with ease.
Data‑driven mindset, thriving on analytics, insights, and experimentation to raise impact.
Proven success building consensus with large cross‑functional teams and cultivating trusted relationships with senior leaders.
Key Responsibilities
Partner closely with research and analytics to develop a deeper understanding of the merchant audience and surface opportunities to senior ops leadership to improve product awareness and product adoptions within the SMB audience.
Develop the strategy for acquisition across Commerce Platform products in partnership with Growth Marketing, CRM, and Content teams; proactively identify, test, and scale net‑new channels and opportunities to integrate into our existing acquisition strategy and drive rapid growth.
Lead cross‑functional efforts to execute marketing programs at scale, including partnering with Product Management, merchant‑facing teams, Engineering, Comms, Strategy & Ops, Finance, and Analytics.
Partner closely across teams to design, build and refine Platform products and surfaces to improve product adoption and retention.
Partner closely with sales to build an optimized Mx Lifecycle for both the managed and unmanaged segment.
Qualifications
BA required.
6+ years of professional experience in Marketing or Product in a corporate or startup environment.
Proven track record of driving successful go‑to‑market launches that drive adoption and bottom‑line impact.
Fluency with data, including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns after the fact.
Experience collaborating with cross‑functional stakeholders (Marketing, Product, Sales, Strategy/Ops) to build products or services for business customers.
Compensation Pay range: $129,200—$190,000 USD. Base salary is localized according to an employee’s work location. Your role may also include equity grants.
Benefits We offer a comprehensive benefits package, including a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave, medical, dental and vision benefits, 11 paid holidays, disability and basic life insurance, family‑forming assistance, and a mental health program.
Statement of Non‑Discrimination In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce—people who identify as women, non‑binary or gender non‑conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently‑abled, caretakers and parents, and veterans are strongly encouraged to apply.
If you need any accommodations, please inform your recruiting contact upon initial connection.
#J-18808-Ljbffr