MCG Energy Solutions, LLC
Marketing Coordinator
MCG Energy Solutions, LLC, Minneapolis, Minnesota, United States, 55400
Base Pay Range
$60,000.00/yr - $80,000.00/yr
Summary The Marketing Coordinator will support the development and execution of marketing campaigns that generate leads, drive product awareness, and fuel customer engagement. You’ll work with the marketing, sales, and product teams to help bring our software solutions to market and optimize our digital presence. This role also assists in maintaining company websites, social media, and other media presence including magazine articles.
Responsibilities
Assist in the planning and execution of integrated B2B marketing campaigns across email, web, social, and paid media to drive lead generation and customer acquisition
Collaborate with Content and Marketing Manager to create compelling marketing assets
Monitor and report on campaign performance using tools like Google Analytics, HubSpot, and Salesforce—providing actionable insights and recommendations
Support SEO/SEM initiatives by assisting with keyword research, performance tracking, and optimization recommendations
Maintain the marketing calendar and ensure projects are completed on time and within scope
Conduct competitor research and assist in market analysis to support positioning and messaging efforts
Work cross-functionally with sales and product teams to align marketing activities with company goals and customer pain points
Qualifications – Required
1–3 years of marketing experience, preferably in a B2B or SaaS environment
Understanding of the SaaS sales funnel, buyer journey, and lead generation tactics
Proficiency with marketing tools such as HubSpot, Google Analytics, Google Ads, and CMS platforms like WordPress
Strong written communication and copyediting skills
Familiarity with SEO best practices and basic knowledge of PPC campaigns
Strong organizational and project management abilities
Analytical mindset and comfortable working with data
Passion for technology and an eagerness to learn in a fast‑paced, agile environment
Qualifications – Preferred
Experience with CRM systems like HubSpot
Content creation and editing for web or print publications (magazine articles, blogs, etc.)
Experience with business social media platforms such as LinkedIn
Website maintenance – knowledge of HTML/CSS is a plus
Basic design skills (e.g., Canva, Adobe Creative Suite)
Experience with B2B SaaS content creation or demand generation campaigns
Physical Demands The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee is required to sit, stand, walk, communicate with other employees, and work with computers. Specific vision abilities required by this job include close vision and the ability to adjust and focus.
Work Environment This position will perform all work in a hybrid work environment. Travel is expected as required by the needs of the department.
Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Employment Type Full‑time
Seniority Level Associate
Job Function Marketing
Industries Software Development and Energy Technology
Benefits (inferred)
Medical insurance
Vision insurance
401(k)
Paid maternity leave
Paid paternity leave
Disability insurance
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Summary The Marketing Coordinator will support the development and execution of marketing campaigns that generate leads, drive product awareness, and fuel customer engagement. You’ll work with the marketing, sales, and product teams to help bring our software solutions to market and optimize our digital presence. This role also assists in maintaining company websites, social media, and other media presence including magazine articles.
Responsibilities
Assist in the planning and execution of integrated B2B marketing campaigns across email, web, social, and paid media to drive lead generation and customer acquisition
Collaborate with Content and Marketing Manager to create compelling marketing assets
Monitor and report on campaign performance using tools like Google Analytics, HubSpot, and Salesforce—providing actionable insights and recommendations
Support SEO/SEM initiatives by assisting with keyword research, performance tracking, and optimization recommendations
Maintain the marketing calendar and ensure projects are completed on time and within scope
Conduct competitor research and assist in market analysis to support positioning and messaging efforts
Work cross-functionally with sales and product teams to align marketing activities with company goals and customer pain points
Qualifications – Required
1–3 years of marketing experience, preferably in a B2B or SaaS environment
Understanding of the SaaS sales funnel, buyer journey, and lead generation tactics
Proficiency with marketing tools such as HubSpot, Google Analytics, Google Ads, and CMS platforms like WordPress
Strong written communication and copyediting skills
Familiarity with SEO best practices and basic knowledge of PPC campaigns
Strong organizational and project management abilities
Analytical mindset and comfortable working with data
Passion for technology and an eagerness to learn in a fast‑paced, agile environment
Qualifications – Preferred
Experience with CRM systems like HubSpot
Content creation and editing for web or print publications (magazine articles, blogs, etc.)
Experience with business social media platforms such as LinkedIn
Website maintenance – knowledge of HTML/CSS is a plus
Basic design skills (e.g., Canva, Adobe Creative Suite)
Experience with B2B SaaS content creation or demand generation campaigns
Physical Demands The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee is required to sit, stand, walk, communicate with other employees, and work with computers. Specific vision abilities required by this job include close vision and the ability to adjust and focus.
Work Environment This position will perform all work in a hybrid work environment. Travel is expected as required by the needs of the department.
Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Employment Type Full‑time
Seniority Level Associate
Job Function Marketing
Industries Software Development and Energy Technology
Benefits (inferred)
Medical insurance
Vision insurance
401(k)
Paid maternity leave
Paid paternity leave
Disability insurance
#J-18808-Ljbffr