Blue Shield of California
Marketing Strategist, Principal - B2B
Blue Shield of California, Sacramento, California, United States, 95828
Your Role
The Commercial Marketing team supports growth and retention efforts for Commercial Sales including sales enablement, campaigns and go-to-market initiatives. Reporting to the Director, Commercial Marketing, the Marketing Strategist, Principal, will lead development of integrated marketing strategies, synthesizing inputs from key functional areas such as product and digital teams to build long-term roadmaps that drive growth with an emphasis on BB decision-makers and campaign design.
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The Commercial Marketing team supports growth and retention efforts for Commercial Sales including sales enablement, campaigns and go-to-market initiatives. Reporting to the Director, Commercial Marketing, the Marketing Strategist, Principal, will lead development of integrated marketing strategies, synthesizing inputs from key functional areas such as product and digital teams to build long-term roadmaps that drive growth with an emphasis on BB decision-makers and campaign design.
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