Weber Shandwick
Account Director, Social Strategy at Weber Shandwick
Overview
Weber Shandwick is seeking a Director, Social Strategy to join our team in Chicago. This client-facing role involves collaborating with senior and junior staff across teams to provide sound digital counsel and manage day-to-day work, with a focus on social strategy and execution within an integrated media approach. Responsibilities
Lead the development and implementation of social media campaigns integrating into larger paid, owned and earned programs Educate clients and colleagues about emerging trends, platforms and best practices Implement digital engagement campaigns for top-tier clients Oversee client’s social media channels including editorial planning, content development, paid media, social listening, social media monitoring and content performance analytics and ongoing social strategy Inform the development of effective digital and social media creative and editorial assets to resonate with priority audiences and ensure social channels are being used in high-value ways Serve as a key client contact in the management of digital campaigns, providing reliable project management and strategic counsel as needed; engage with clients in written communications, virtually via Microsoft Teams or in person Collaborate with senior internal agency staff to develop strategy and ensure client deliverables are being met Support new business development efforts in pitch development and presentations Required Qualifications
6-10 years in digital communications and marketing positions with a focus on social media Experience supporting large clients or organizations driving innovative social media programs Deep expertise in social media, including content formats, ad targeting and analytics capabilities Experience working with creative, strategy, media planning and PR teams Familiarity with senior-level stakeholders and clients A passion for tracking social media and influencer trends and translating them into client solutions across industries Knowledge of social media listening programs and ability to transform findings into actionable insights Ability to manage multiple projects simultaneously Ability to work in a fast-paced, collaborative, multi-disciplinary team Resilient mindset, curiosity and a sense of humor Skills
Familiarity with LinkedIn, Instagram, X/Twitter, Facebook, TikTok, YouTube and their analytics Experience with tools such as Google Analytics, Talkwalker, Brandwatch, Sprout Social, Sprinklr, Khoros, Hootsuite or similar; willingness to learn more Strong research skills and ability to learn new tools quickly Excellent written communication skills; ability to write engaging short-form content Comfort with Microsoft Excel and PowerPoint; ability to create client-ready deliverables Effective verbal and written communication in virtual and in-person settings Strategic thinking about social program development and platform use Ability to translate client needs into actionable plans Strong organizational and project management skills Self-motivated, entrepreneurial and curious Benefits
The Weber Shandwick Collective recognizes that health and wellbeing are priorities and offers a full suite of benefits including medical, dental, vision, 401k with employer match, tuition reimbursement, wellness reimbursements and flexible holiday schedules, short-term disability, paid family leave and family-building benefits. Salary range: $95,000 - $125,000 Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. If you require an accommodation to participate in the application process, please contact JobAppAccommodation@ipgdxtra.com. This email address is strictly for applicants who require special assistance accessing our employment website.
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Weber Shandwick is seeking a Director, Social Strategy to join our team in Chicago. This client-facing role involves collaborating with senior and junior staff across teams to provide sound digital counsel and manage day-to-day work, with a focus on social strategy and execution within an integrated media approach. Responsibilities
Lead the development and implementation of social media campaigns integrating into larger paid, owned and earned programs Educate clients and colleagues about emerging trends, platforms and best practices Implement digital engagement campaigns for top-tier clients Oversee client’s social media channels including editorial planning, content development, paid media, social listening, social media monitoring and content performance analytics and ongoing social strategy Inform the development of effective digital and social media creative and editorial assets to resonate with priority audiences and ensure social channels are being used in high-value ways Serve as a key client contact in the management of digital campaigns, providing reliable project management and strategic counsel as needed; engage with clients in written communications, virtually via Microsoft Teams or in person Collaborate with senior internal agency staff to develop strategy and ensure client deliverables are being met Support new business development efforts in pitch development and presentations Required Qualifications
6-10 years in digital communications and marketing positions with a focus on social media Experience supporting large clients or organizations driving innovative social media programs Deep expertise in social media, including content formats, ad targeting and analytics capabilities Experience working with creative, strategy, media planning and PR teams Familiarity with senior-level stakeholders and clients A passion for tracking social media and influencer trends and translating them into client solutions across industries Knowledge of social media listening programs and ability to transform findings into actionable insights Ability to manage multiple projects simultaneously Ability to work in a fast-paced, collaborative, multi-disciplinary team Resilient mindset, curiosity and a sense of humor Skills
Familiarity with LinkedIn, Instagram, X/Twitter, Facebook, TikTok, YouTube and their analytics Experience with tools such as Google Analytics, Talkwalker, Brandwatch, Sprout Social, Sprinklr, Khoros, Hootsuite or similar; willingness to learn more Strong research skills and ability to learn new tools quickly Excellent written communication skills; ability to write engaging short-form content Comfort with Microsoft Excel and PowerPoint; ability to create client-ready deliverables Effective verbal and written communication in virtual and in-person settings Strategic thinking about social program development and platform use Ability to translate client needs into actionable plans Strong organizational and project management skills Self-motivated, entrepreneurial and curious Benefits
The Weber Shandwick Collective recognizes that health and wellbeing are priorities and offers a full suite of benefits including medical, dental, vision, 401k with employer match, tuition reimbursement, wellness reimbursements and flexible holiday schedules, short-term disability, paid family leave and family-building benefits. Salary range: $95,000 - $125,000 Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. If you require an accommodation to participate in the application process, please contact JobAppAccommodation@ipgdxtra.com. This email address is strictly for applicants who require special assistance accessing our employment website.
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