LegalZoom
SEM Manager – LegalZoom
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Overview LegalZoom is seeking a proactive and data-driven SEM Manager to join our team. In this role, you will own the strategy, execution, and optimization of paid search campaigns across major search engines, including Google and Bing. You will be responsible for driving customer acquisition and maximizing return on investment (ROI) by leveraging your deep understanding of performance marketing and analytical skills.
This is a hands‑on position that requires a strong sense of ownership and a passion for continuous improvement. You’ll collaborate closely with cross‑functional teams, including product, creative, and data science, to ensure campaign alignment and unlock new growth opportunities. A strong analytical mindset and experience with experimentation design are essential as you drive innovation in paid search, test new approaches, and scale successful tactics to meet business objectives.
This position will be based in the Los Angeles area, but is remote.
You Will
Strategize and manage campaigns: Plan, develop, and execute comprehensive SEM strategies and paid search campaigns across platforms like Google Ads and Bing Ads, with a focus on maximizing ROI and meeting business goals.
Handle keyword research & bidding: Conduct in‑depth keyword research, manage bids, and allocate budgets effectively to optimize campaign performance and track key metrics such as CTR, ROAS, and conversions.
Optimize ad copy and landing pages: Write and refine compelling ad copy, conduct A/B tests, and optimize landing pages to improve conversion rates and ensure brand consistency.
Analyze and report on performance: Monitor campaign data, analyze key trends, and provide regular performance reports to internal stakeholders. Use these insights to inform data‑driven optimizations and guide future strategy.
Collaborate across teams: Work closely with product, creative, and data science teams to ensure SEM efforts are integrated with broader marketing initiatives.
Manage budget and forecasting: Oversee campaign budgets, ensuring optimal allocation of spend to meet traffic, acquisition, and revenue goals. You will be responsible for budget pacing and forecasting.
Stay ahead of the curve: Keep up‑to‑date with the latest SEM trends, search algorithm changes, and emerging platforms to maintain a competitive edge and ensure our campaigns follow best practices.
Scale program operations: Lead the growth and optimization of our SEM programs, identifying opportunities to streamline processes and improve overall efficiency.
You Have
A bachelor's degree in marketing, analytics, statistics, or a related field.
5+ years of experience of paid search campaigns. Recent “hands‑on‑keys” experience with Google and Bing Ads is required.
Proficiency in structured data analysis and advanced Excel skills.
Proven experience with experimentation design, landing page optimization (LPO), and conversion rate optimization (CRO).
Excellent communication skills, with the ability to present complex data and insights clearly to internal stakeholders.
Experience managing SEM for SMB and/or consumer‑focused brands, particularly in the legal or services industry, is a plus.
Google and Bing certifications are a bonus.
Benefits
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Paid Time Off
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Short-Term/Long-Term Disability Insurance
Plus other wellness benefits to include:
• Fertility
• Mental Health
• One Medical
• Fringe lifestyle benefits up to $250
LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E‑Verify program. For additional information on E‑Verify, please visit Participation and Right to Work pages.
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Overview LegalZoom is seeking a proactive and data-driven SEM Manager to join our team. In this role, you will own the strategy, execution, and optimization of paid search campaigns across major search engines, including Google and Bing. You will be responsible for driving customer acquisition and maximizing return on investment (ROI) by leveraging your deep understanding of performance marketing and analytical skills.
This is a hands‑on position that requires a strong sense of ownership and a passion for continuous improvement. You’ll collaborate closely with cross‑functional teams, including product, creative, and data science, to ensure campaign alignment and unlock new growth opportunities. A strong analytical mindset and experience with experimentation design are essential as you drive innovation in paid search, test new approaches, and scale successful tactics to meet business objectives.
This position will be based in the Los Angeles area, but is remote.
You Will
Strategize and manage campaigns: Plan, develop, and execute comprehensive SEM strategies and paid search campaigns across platforms like Google Ads and Bing Ads, with a focus on maximizing ROI and meeting business goals.
Handle keyword research & bidding: Conduct in‑depth keyword research, manage bids, and allocate budgets effectively to optimize campaign performance and track key metrics such as CTR, ROAS, and conversions.
Optimize ad copy and landing pages: Write and refine compelling ad copy, conduct A/B tests, and optimize landing pages to improve conversion rates and ensure brand consistency.
Analyze and report on performance: Monitor campaign data, analyze key trends, and provide regular performance reports to internal stakeholders. Use these insights to inform data‑driven optimizations and guide future strategy.
Collaborate across teams: Work closely with product, creative, and data science teams to ensure SEM efforts are integrated with broader marketing initiatives.
Manage budget and forecasting: Oversee campaign budgets, ensuring optimal allocation of spend to meet traffic, acquisition, and revenue goals. You will be responsible for budget pacing and forecasting.
Stay ahead of the curve: Keep up‑to‑date with the latest SEM trends, search algorithm changes, and emerging platforms to maintain a competitive edge and ensure our campaigns follow best practices.
Scale program operations: Lead the growth and optimization of our SEM programs, identifying opportunities to streamline processes and improve overall efficiency.
You Have
A bachelor's degree in marketing, analytics, statistics, or a related field.
5+ years of experience of paid search campaigns. Recent “hands‑on‑keys” experience with Google and Bing Ads is required.
Proficiency in structured data analysis and advanced Excel skills.
Proven experience with experimentation design, landing page optimization (LPO), and conversion rate optimization (CRO).
Excellent communication skills, with the ability to present complex data and insights clearly to internal stakeholders.
Experience managing SEM for SMB and/or consumer‑focused brands, particularly in the legal or services industry, is a plus.
Google and Bing certifications are a bonus.
Benefits
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Paid Time Off
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Short-Term/Long-Term Disability Insurance
Plus other wellness benefits to include:
• Fertility
• Mental Health
• One Medical
• Fringe lifestyle benefits up to $250
LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E‑Verify program. For additional information on E‑Verify, please visit Participation and Right to Work pages.
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