Google
Join to apply for the
GTM Lead, mCommerce
role at
Google Continue with Google Continue with Google Continue with Google Continue with Google 1 week ago Be among the first 25 applicants Join to apply for the
GTM Lead, mCommerce
role at
Google Continue with Google Continue with Google Continue with Google Continue with Google Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following:
Atlanta, GA, USA; Mountain View, CA, USA; New York, NY, USA; San Francisco, CA, USA . Minimum qualifications:
Bachelor's degree or equivalent practical experience. 9 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social). Experience managing cross-functional or cross-team projects. Experience developing data-driven go-to-market strategies in market landscapes.
Preferred qualifications:
MBA degree. Experience in the following business areas: business development, structuring and discussing agreements, technology or partnerships strategy development. Experience in mCommerce or digital retail, with telco and OEM and in platform dynamics and business generation models (e.g., advertising, subscriptions). Experience contributing to Profit and Loss forecasts and business planning. Knowledge in advertising, product technology partnerships, and the ability to launch new products and develop new business models. Excellent problem-solving skills, along with excellent business judgement and the ability to take initiative and navigate ambiguity.
About The Job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As the GTM Lead for the new mCommerce business line, you are a leader responsible for the overall strategy and Go-To-Market (GTM) execution on Google Play. You will represent the customer, bridging product strategy, partnership efforts, and user adoption. In this role, you will craft value propositions, develop strategies, influence leaders, and drive the mCommerce business line.
Google Play offers music, movies, books, apps and games for devices, powered by the cloud. It syncs across devices and on the web. As part of the Android and Mobile team, Googlers working on Google Play do everything from engineering our backend systems, to shaping product strategy, to forming great content partnerships. They make it possible for people to do things like buy an ebook or song on their Android phone, then have it instantly available on their laptop. The Google Play team enhances the Android ecosystem by giving developers and partners a premium store where they can reach millions of users.
The US base salary range for this full-time position is $165,000-$245,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .
Responsibilities
Execute or manage campaigns, assets, communications, and programs to address user needs, team objectives, and key results (OKRs) and evaluate campaign performance for improvement, recommend channels for reaching and engaging users, and support, contribute to, or lead integrated channels to meet goals. Create, review, or approve marketing content to ensure that positioning of the product is aligned with the product strategy, iterate the content and design along with cross-functional or cross-regional teams based on content standards, styles and format, and collaborate with the production team to publish the marketing content. Identify research needs, scope, manage, or guide user research by leveraging internal and external research partners.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form . Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Sales, Advertising, and Marketing Industries Information Services and Technology, Information and Internet Referrals increase your chances of interviewing at Google by 2x Get notified about new Lead jobs in
Mountain View, CA . Sunnyvale, CA $86,000 - $141,000 22 hours ago San Jose, CA $115,000 - $135,000 20 hours ago Lead Client Partner, Client Success - Retail Media
Pleasanton, CA $114,100 - $159,700 1 day ago Senior Manager, Business Strategy and Operations
San Jose, CA $195,000 - $293,000 22 hours ago Sunnyvale, CA $149,000.00 - $242,000.00 19 hours ago San Mateo, CA $115,000.00 - $133,000.00 1 day ago Menlo Park, CA $180,000.00 - $252,000.00 8 hours ago HR Project Manager - TikTok RD Mid-Platform - San Jose
San Jose, CA $102,600.00 - $228,000.00 4 days ago Sr. Marketing Technology Manager | Lead Management
Sunnyvale, CA $125,000.00 - $195,000.00 5 days ago San Jose, CA $94,700.00 - $126,300.00 1 day ago Senior Content Manager, Business Verticals & Live
Sunnyvale, CA $125,000.00 - $205,000.00 22 hours ago Business Operations Manager, Strategic Sourcing
Sunnyvale, CA $92,000.00 - $137,000.00 6 hours ago Foster City, CA $150,000.00 - $200,000.00 4 days ago Senior Associate, Infra Strategic Finance
Mountain View, CA $98,000.00 - $158,000.00 2 days ago Senior Operations Manager, RCM Team Lead (Patient Eligibility)
Mountain View, CA $120,000.00 - $160,000.00 1 day ago Mountain View, CA $159,000.00 - $231,500.00 2 days ago Quality Program Management Lead, YouTube
San Bruno, CA $162,000.00 - $240,000.00 1 day ago Strategic Corporate Partner Manager (Remote)
Sunnyvale, CA $160,000.00 - $175,000.00 2 days ago San Jose, CA $214,760 - $407,040 1 day ago Mountain View, CA $227,000 - $312,000 5 days ago San Mateo, CA $90,000 - $160,000 1 day ago Business Operations Manager, Strategic Sourcing
Sunnyvale, CA $144,000 - $201,000 1 day ago San Jose, CA $210,000 - $414,000 3 days ago San Mateo, CA $201,920 - $235,880 1 day ago Senior Manager, Global Recruiting Operations
Santa Clara, CA $192,000 - $368,000 3 hours ago Dublin, CA $115,200 - $216,600 21 hours ago Senior HRBP, Content and Business Products
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
GTM Lead, mCommerce
role at
Google Continue with Google Continue with Google Continue with Google Continue with Google 1 week ago Be among the first 25 applicants Join to apply for the
GTM Lead, mCommerce
role at
Google Continue with Google Continue with Google Continue with Google Continue with Google Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following:
Atlanta, GA, USA; Mountain View, CA, USA; New York, NY, USA; San Francisco, CA, USA . Minimum qualifications:
Bachelor's degree or equivalent practical experience. 9 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social). Experience managing cross-functional or cross-team projects. Experience developing data-driven go-to-market strategies in market landscapes.
Preferred qualifications:
MBA degree. Experience in the following business areas: business development, structuring and discussing agreements, technology or partnerships strategy development. Experience in mCommerce or digital retail, with telco and OEM and in platform dynamics and business generation models (e.g., advertising, subscriptions). Experience contributing to Profit and Loss forecasts and business planning. Knowledge in advertising, product technology partnerships, and the ability to launch new products and develop new business models. Excellent problem-solving skills, along with excellent business judgement and the ability to take initiative and navigate ambiguity.
About The Job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As the GTM Lead for the new mCommerce business line, you are a leader responsible for the overall strategy and Go-To-Market (GTM) execution on Google Play. You will represent the customer, bridging product strategy, partnership efforts, and user adoption. In this role, you will craft value propositions, develop strategies, influence leaders, and drive the mCommerce business line.
Google Play offers music, movies, books, apps and games for devices, powered by the cloud. It syncs across devices and on the web. As part of the Android and Mobile team, Googlers working on Google Play do everything from engineering our backend systems, to shaping product strategy, to forming great content partnerships. They make it possible for people to do things like buy an ebook or song on their Android phone, then have it instantly available on their laptop. The Google Play team enhances the Android ecosystem by giving developers and partners a premium store where they can reach millions of users.
The US base salary range for this full-time position is $165,000-$245,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .
Responsibilities
Execute or manage campaigns, assets, communications, and programs to address user needs, team objectives, and key results (OKRs) and evaluate campaign performance for improvement, recommend channels for reaching and engaging users, and support, contribute to, or lead integrated channels to meet goals. Create, review, or approve marketing content to ensure that positioning of the product is aligned with the product strategy, iterate the content and design along with cross-functional or cross-regional teams based on content standards, styles and format, and collaborate with the production team to publish the marketing content. Identify research needs, scope, manage, or guide user research by leveraging internal and external research partners.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form . Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Sales, Advertising, and Marketing Industries Information Services and Technology, Information and Internet Referrals increase your chances of interviewing at Google by 2x Get notified about new Lead jobs in
Mountain View, CA . Sunnyvale, CA $86,000 - $141,000 22 hours ago San Jose, CA $115,000 - $135,000 20 hours ago Lead Client Partner, Client Success - Retail Media
Pleasanton, CA $114,100 - $159,700 1 day ago Senior Manager, Business Strategy and Operations
San Jose, CA $195,000 - $293,000 22 hours ago Sunnyvale, CA $149,000.00 - $242,000.00 19 hours ago San Mateo, CA $115,000.00 - $133,000.00 1 day ago Menlo Park, CA $180,000.00 - $252,000.00 8 hours ago HR Project Manager - TikTok RD Mid-Platform - San Jose
San Jose, CA $102,600.00 - $228,000.00 4 days ago Sr. Marketing Technology Manager | Lead Management
Sunnyvale, CA $125,000.00 - $195,000.00 5 days ago San Jose, CA $94,700.00 - $126,300.00 1 day ago Senior Content Manager, Business Verticals & Live
Sunnyvale, CA $125,000.00 - $205,000.00 22 hours ago Business Operations Manager, Strategic Sourcing
Sunnyvale, CA $92,000.00 - $137,000.00 6 hours ago Foster City, CA $150,000.00 - $200,000.00 4 days ago Senior Associate, Infra Strategic Finance
Mountain View, CA $98,000.00 - $158,000.00 2 days ago Senior Operations Manager, RCM Team Lead (Patient Eligibility)
Mountain View, CA $120,000.00 - $160,000.00 1 day ago Mountain View, CA $159,000.00 - $231,500.00 2 days ago Quality Program Management Lead, YouTube
San Bruno, CA $162,000.00 - $240,000.00 1 day ago Strategic Corporate Partner Manager (Remote)
Sunnyvale, CA $160,000.00 - $175,000.00 2 days ago San Jose, CA $214,760 - $407,040 1 day ago Mountain View, CA $227,000 - $312,000 5 days ago San Mateo, CA $90,000 - $160,000 1 day ago Business Operations Manager, Strategic Sourcing
Sunnyvale, CA $144,000 - $201,000 1 day ago San Jose, CA $210,000 - $414,000 3 days ago San Mateo, CA $201,920 - $235,880 1 day ago Senior Manager, Global Recruiting Operations
Santa Clara, CA $192,000 - $368,000 3 hours ago Dublin, CA $115,200 - $216,600 21 hours ago Senior HRBP, Content and Business Products
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr