Larson Maddox
Legal Business Development and Marketing Manager
Larson Maddox, Rockville, Maryland, us, 20849
Legal Business Development and Marketing Manager
Base pay range: $175,000.00/yr - $215,000.00/yr
Our client is seeking a strategic and dynamic
Business Development & Marketing Manager
to lead firm-wide initiatives across business development, marketing, and communications. This highly visible role will collaborate closely with firm leadership to elevate the firm's brand, drive growth, and align all initiatives with broader business development goals.
Key Responsibilities
Strengthen relationships with key clients and develop targeted initiatives to attract new business.
Lead strategic planning focused on geographic, practice group, industry group, and partner-level growth.
Maximize ROI on client events, sponsorships, webinars, speaking engagements, and thought leadership.
Maintain and enhance business and client data for pitches and marketing efforts.
Monitor market trends and competitive activity to inform strategy.
Improve data mining and experience collection processes.
Oversee updates to marketing databases, website content, biographies, mailing lists, and CRM systems.
Utilize earned media, social media, content creation, and strategic recognition to elevate the firm's profile.
Collaborate regularly with firm leadership and practice group management.
Qualifications
Bachelor's degree in Marketing or a related field.
Minimum of
10 years' experience
in professional services marketing, including
5 years in a law firm .
Skills
Strong analytical and strategic thinking abilities.
Excellent communication, writing, and presentation skills.
Project management expertise with a focus on execution and measurable results.
Ability to support attorneys with diverse business development goals.
Exceptional interpersonal skills.
Technical Proficiency
PowerPoint, Excel, and Adobe Design Suite.
CRM systems (e.g., ContactEase).
Website management tools (e.g., WordPress).
Annual Salary Range:
$175,000 - $215,000 (Exempt Position)
Flexible Spending Accounts
Holiday and Birthday Leave
PTO
Free Parking
Wellness Initiatives
Employee Assistance Program
Seniority Level Not Applicable
Employment Type Full-time
Job Function Legal
Industries Legal Services
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Our client is seeking a strategic and dynamic
Business Development & Marketing Manager
to lead firm-wide initiatives across business development, marketing, and communications. This highly visible role will collaborate closely with firm leadership to elevate the firm's brand, drive growth, and align all initiatives with broader business development goals.
Key Responsibilities
Strengthen relationships with key clients and develop targeted initiatives to attract new business.
Lead strategic planning focused on geographic, practice group, industry group, and partner-level growth.
Maximize ROI on client events, sponsorships, webinars, speaking engagements, and thought leadership.
Maintain and enhance business and client data for pitches and marketing efforts.
Monitor market trends and competitive activity to inform strategy.
Improve data mining and experience collection processes.
Oversee updates to marketing databases, website content, biographies, mailing lists, and CRM systems.
Utilize earned media, social media, content creation, and strategic recognition to elevate the firm's profile.
Collaborate regularly with firm leadership and practice group management.
Qualifications
Bachelor's degree in Marketing or a related field.
Minimum of
10 years' experience
in professional services marketing, including
5 years in a law firm .
Skills
Strong analytical and strategic thinking abilities.
Excellent communication, writing, and presentation skills.
Project management expertise with a focus on execution and measurable results.
Ability to support attorneys with diverse business development goals.
Exceptional interpersonal skills.
Technical Proficiency
PowerPoint, Excel, and Adobe Design Suite.
CRM systems (e.g., ContactEase).
Website management tools (e.g., WordPress).
Annual Salary Range:
$175,000 - $215,000 (Exempt Position)
Flexible Spending Accounts
Holiday and Birthday Leave
PTO
Free Parking
Wellness Initiatives
Employee Assistance Program
Seniority Level Not Applicable
Employment Type Full-time
Job Function Legal
Industries Legal Services
#J-18808-Ljbffr