Compound Growth Marketing
Freelance B2B Paid Media Specialist (Google Ads & LinkedIn Ads)
Compound Growth Marketing, Boston, Massachusetts, us, 02298
Freelance B2B Paid Media Specialist (Google Ads & LinkedIn Ads)
We’re a B2B demand generation agency that partners with high‑growth SaaS and tech companies to build and scale predictable pipeline. We’re looking for a freelance Paid Media Specialist with deep experience in Paid Search (Google Ads, Bing) and Paid Social (LinkedIn Ads, Meta, Reddit) to support a growing portfolio of B2B clients.
This is a remote, contract‑based role. The ideal candidate has 5‑10+ years of hands‑on experience managing paid media for B2B companies, with strong skills across strategy, activation, account management, optimization, and reporting.
Key Responsibilities Strategy & Planning
Develop channel‑specific paid media strategies tailored to client goals (e.g., lead generation, pipeline acceleration, brand awareness)
Build and present media plans with clear targeting, budget allocation, and channel mix recommendations
Provide audience segmentation and targeting strategies based on ICPs, funnel stages, and offer types
Campaign Activation & Execution
Own end‑to‑end campaign setup in Google Ads, Meta, and LinkedIn Campaign Manager (build campaigns, ad groups, creatives, tracking)
Develop A/B testing plans and implement experimentation across creatives, offers, audiences, and bidding strategies
Ensure proper tracking and attribution using UTM parameters and platform pixels, working with internal and client teams as needed
Account Management & Optimization
Monitor campaign pacing and performance daily/weekly to ensure delivery against KPIs
Proactively surface insights and optimization opportunities based on performance trends and client feedback
Conduct keyword research, competitive analysis, and audience refinement to improve campaign results
Adjust targeting, creative, and bidding strategies to maximize ROI
Reporting & Communication
Create regular performance reports with clear insights, trends, and recommended next steps
Collaborate with internal teams (creative, GTM strategy, analytics) to align media strategy with broader demand generation goals
Join client calls to present results, discuss strategy, and provide POVs on evolving media plans.
Requirements
5‑10+ years of paid media experience with a strong focus on B2B demand generation
Expertise in Google Ads (Search, Display, YouTube), Meta Ads and LinkedIn Ads (Lead Gen Forms, Sponsored Content, Conversation Ads); experience with programmatic and Reddit is a plus
Strong analytical skills; comfortable working in spreadsheets and using data to inform decisions
Familiarity with tools like Google Analytics, HubSpot, Salesforce, Segment, or other B2B martech a plus
Strong communication and presentation skills—able to explain complex performance trends in a clear, client‑facing way
Comfortable working independently and collaboratively in a remote, fast‑paced environment
Availability during East Coast U.S. working hours
Benefits
The opportunity to work with some of the most exciting names in B2B SaaS
A collaborative team that values strategic thinking, experimentation, and performance
Flexibility in workload and schedule, with a high level of ownership and autonomy
Seniority level Mid‑Senior level
Employment type Contract
Job function Marketing
Industries IT Services and IT Consulting
#J-18808-Ljbffr
This is a remote, contract‑based role. The ideal candidate has 5‑10+ years of hands‑on experience managing paid media for B2B companies, with strong skills across strategy, activation, account management, optimization, and reporting.
Key Responsibilities Strategy & Planning
Develop channel‑specific paid media strategies tailored to client goals (e.g., lead generation, pipeline acceleration, brand awareness)
Build and present media plans with clear targeting, budget allocation, and channel mix recommendations
Provide audience segmentation and targeting strategies based on ICPs, funnel stages, and offer types
Campaign Activation & Execution
Own end‑to‑end campaign setup in Google Ads, Meta, and LinkedIn Campaign Manager (build campaigns, ad groups, creatives, tracking)
Develop A/B testing plans and implement experimentation across creatives, offers, audiences, and bidding strategies
Ensure proper tracking and attribution using UTM parameters and platform pixels, working with internal and client teams as needed
Account Management & Optimization
Monitor campaign pacing and performance daily/weekly to ensure delivery against KPIs
Proactively surface insights and optimization opportunities based on performance trends and client feedback
Conduct keyword research, competitive analysis, and audience refinement to improve campaign results
Adjust targeting, creative, and bidding strategies to maximize ROI
Reporting & Communication
Create regular performance reports with clear insights, trends, and recommended next steps
Collaborate with internal teams (creative, GTM strategy, analytics) to align media strategy with broader demand generation goals
Join client calls to present results, discuss strategy, and provide POVs on evolving media plans.
Requirements
5‑10+ years of paid media experience with a strong focus on B2B demand generation
Expertise in Google Ads (Search, Display, YouTube), Meta Ads and LinkedIn Ads (Lead Gen Forms, Sponsored Content, Conversation Ads); experience with programmatic and Reddit is a plus
Strong analytical skills; comfortable working in spreadsheets and using data to inform decisions
Familiarity with tools like Google Analytics, HubSpot, Salesforce, Segment, or other B2B martech a plus
Strong communication and presentation skills—able to explain complex performance trends in a clear, client‑facing way
Comfortable working independently and collaboratively in a remote, fast‑paced environment
Availability during East Coast U.S. working hours
Benefits
The opportunity to work with some of the most exciting names in B2B SaaS
A collaborative team that values strategic thinking, experimentation, and performance
Flexibility in workload and schedule, with a high level of ownership and autonomy
Seniority level Mid‑Senior level
Employment type Contract
Job function Marketing
Industries IT Services and IT Consulting
#J-18808-Ljbffr