Intuit
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Staff CRM Marketing and Strategy Lead
role at
Intuit
3 days ago – Be among the first 25 applicants
Overview Intuit’s Consumer Group’s CRM team is looking for an experienced engagement marketing leader managing email marketing for the TurboTax business. The Staff CRM Marketing Manager will run campaigns essential to achieving the organization’s retention goals and deliver personalized experiences to our customer base. You combine technology and creative marketing to make transformative ideas come to life, manage a high‑performing cross‑functional team, and craft campaigns that inspire and educate customers throughout the tax season lifecycle.
Responsibilities
Own the management of the TurboTax email program dedicated to driving transactions in product during tax season, delivering flawless execution on a complex program on one of the largest installed bases in the US, and spearheading innovation around personalization.
Lead the effort to deliver superlative campaigns to customers, ensuring compelling story‑telling, relevant content and best‑in‑class creative are present throughout our communications.
Deliver on the vision to implement truly 1:1 campaigns to our various customer base through personalized messaging, offers, content and more.
Help define channel contact strategy, maintaining calendars and defining governance protocols.
Articulate complex campaign requirements, closely partnering with CRM data and operations teams to ensure their proper implementation. Understand the technical side of email operations from how customer data attributes flow from data systems into the ESPs for campaign retrieval to ESP set up and implementation to dynamic content execution.
Partner with Strategy partners to help devise, implement and measure complex test plans.
Report on channel performance, partnering with Analytics as needed, and share actionable insights at different levels of the organization (leadership to business stakeholders). Understand key campaign, channel and customer level metrics and how to take CRM data to drive performance.
Qualifications
6‑10 years experience managing an elaborate email marketing program for a Fortune 500 company.
Impeccable knowledge of email marketing best practices, especially around creative and story‑telling.
Passion for creative, copy and campaign development and deep‑bench experience working with creative teams.
Keen understanding of the data undergirding CRM programs and enabling campaign orchestration and personalization.
Superior organizational, project management and communication skills – this role requires hands‑on management of campaign deployments, often under tight deadlines and high pressure.
Experience with Enterprise‑level marketing cloud solutions and CRM tech stack.
Strong analytical and data manipulation skills that result in meaningful insights and that drive performance.
Compensation & Benefits Intuit provides a competitive compensation package with a strong pay‑for‑performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs.
Pay offered is based on factors such as job‑related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
Salary Range Southern California: 150,500 – 203,500
Bay Area: 158,000 – 213,500
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Other
Industries Software Development
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Staff CRM Marketing and Strategy Lead
role at
Intuit
3 days ago – Be among the first 25 applicants
Overview Intuit’s Consumer Group’s CRM team is looking for an experienced engagement marketing leader managing email marketing for the TurboTax business. The Staff CRM Marketing Manager will run campaigns essential to achieving the organization’s retention goals and deliver personalized experiences to our customer base. You combine technology and creative marketing to make transformative ideas come to life, manage a high‑performing cross‑functional team, and craft campaigns that inspire and educate customers throughout the tax season lifecycle.
Responsibilities
Own the management of the TurboTax email program dedicated to driving transactions in product during tax season, delivering flawless execution on a complex program on one of the largest installed bases in the US, and spearheading innovation around personalization.
Lead the effort to deliver superlative campaigns to customers, ensuring compelling story‑telling, relevant content and best‑in‑class creative are present throughout our communications.
Deliver on the vision to implement truly 1:1 campaigns to our various customer base through personalized messaging, offers, content and more.
Help define channel contact strategy, maintaining calendars and defining governance protocols.
Articulate complex campaign requirements, closely partnering with CRM data and operations teams to ensure their proper implementation. Understand the technical side of email operations from how customer data attributes flow from data systems into the ESPs for campaign retrieval to ESP set up and implementation to dynamic content execution.
Partner with Strategy partners to help devise, implement and measure complex test plans.
Report on channel performance, partnering with Analytics as needed, and share actionable insights at different levels of the organization (leadership to business stakeholders). Understand key campaign, channel and customer level metrics and how to take CRM data to drive performance.
Qualifications
6‑10 years experience managing an elaborate email marketing program for a Fortune 500 company.
Impeccable knowledge of email marketing best practices, especially around creative and story‑telling.
Passion for creative, copy and campaign development and deep‑bench experience working with creative teams.
Keen understanding of the data undergirding CRM programs and enabling campaign orchestration and personalization.
Superior organizational, project management and communication skills – this role requires hands‑on management of campaign deployments, often under tight deadlines and high pressure.
Experience with Enterprise‑level marketing cloud solutions and CRM tech stack.
Strong analytical and data manipulation skills that result in meaningful insights and that drive performance.
Compensation & Benefits Intuit provides a competitive compensation package with a strong pay‑for‑performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs.
Pay offered is based on factors such as job‑related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
Salary Range Southern California: 150,500 – 203,500
Bay Area: 158,000 – 213,500
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Other
Industries Software Development
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