The Johns Hopkins University
Marketing Associate - 119122
The Johns Hopkins University, Baltimore, Maryland, United States, 21276
Join to apply for the
Marketing Associate - 119122
role at
The Johns Hopkins University .
Requisition ID: 119122.
The
Marketing Associate
supports social media strategy and execution for Jhpiego’s global accounts and oversees a large suite of country- and program-level social media accounts in addition to Jhpiego’s global channels. The
Marketing Associate
plans the year-long calendar of content for Jhpiego’s social media channels, working closely with the Marketing and Communications team to execute paid and organic campaigns that highlight Jhpiego’s programs, technical expertise, and impact. The role oversees the social media calendar, including campaigns, and supports the marketing and communications team as needed around content creation. The role sources content from technical leaders and global communicators across the organization. The
Marketing Associate
also leads social media strategy for high-visibility conferences and events, is a content creator, routinely building innovative, on-brand text and visual design for social channels, and ensures paid advertising infrastructure is managed and constructed to perform successfully. The
Marketing Associate
tracks social metrics and KPIs for the marketing team.
Responsibilities
Social Media Strategy, Execution, and Analysis
Oversee the year-long social media calendar, negotiating and handling inputs from across the organization
Catalyze audience growth on global and country-level platforms through organic and paid engagement strategies
Implement multichannel social media strategically within the framework of overarching marketing campaigns that generate new leads, new donors, or increased brand awareness
Serve as the final set of eyes on all content across Jhpiego’s global channels, and as a brand and content expert to country-level accounts
Work with the global communications team and country communications to maximize their social media presence and help onboard countries to new channels
Mentorship for country-led communicators and monitoring social media accounts
Work with the events team to develop innovative social strategies for routine events and conferences
Develop and execute social content for key senior leaders and maintain some senior leader social media accounts
Maintain good standing across all social media channels, coordinating back-end updates, security requirements, and platform maintenance
Track, measure, and analyze all social content to report on social media successes and failures, ensuring strategies are optimized for engagement, lead generation, and donor creation
Stay up to date with latest social media trends and keep Jhpiego focused on future-forward techniques to emphasize our message and brand
Execute paid advertising strategies across global channels to discover new donors, increase brand awareness, and raise funds, working with external vendors to ensure fresh, truthful and effective creative on all paid advertising campaigns, experimenting with different advertising styles to deliver on strategic objectives, and maintaining paid advertising status on all channels to ensure marketing readiness at all times
Content Creation
Lead efforts to write social content across all social media channels, ensuring routine fit-for-channel posts, working alongside the marketing and communications team and other colleagues and serving as an editor and mentor when needed to improve content for social purposes.
Lead design of multimedia content for social media channels, including photography, mixed media, and videography.
Act as an expert content creator within Meta products, including platforms such as Instagram Stories, ensuring highly custom content that fits the channel.
Experiment with new forms of content routinely, examining engagement data and iterating to find new ways to deliver Jhpiego content.
Manage Jhpiego’s digital assets, including our photography and videography library, as well as social templates, and execute ways to share appropriately across our organization and externally.
Serve as the final set of eyes on all social media content, ensuring appropriate, technically correct, ethical and impactful content across all social channels.
Comms Support
Website support and digital content oversight.
Event and conference promotion support to amplify Jhpiego’s presence and visibility.
Write and edit digital content for a variety of platforms and mediums including the Jhpiego.org website, emails, and presentations.
Support the development team as needed on an ad hoc basis.
Special Skills, Knowledge & Abilities
Ability to translate complex scientific topics into simple, digestible content.
Nuanced understanding of social media landscape and ability to customize content based on channel and audience.
Ability to think creatively and execute new and innovative social campaigns.
Ability to understand and make decisions based on robust social media data and analytics.
Demonstrated project management ability.
Demonstrated ability to run advertising campaigns on Meta and LinkedIn.
Technical skills: software skills should include a thorough understanding of Adobe design products, PowerPoint, video and photo editing software such as Premiere Pro and Lightroom, Canva.
Solid understanding of social media analytics platforms such as Hootsuite and Sprout Social.
Ability to make data-driven decisions that inform paid and organic marketing strategies.
Graphic design, photography and videography; demonstrated understanding of how multimedia components are best leveraged across digital channels.
Minimum Qualifications
Bachelor's degree in a related field.
Four years of related experience.
Additional education may substitute for required experience and additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula.
Preferred Qualifications
Master's degree in the related field with 5+ years experience.
Knowledge of public global health.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
#J-18808-Ljbffr
Marketing Associate - 119122
role at
The Johns Hopkins University .
Requisition ID: 119122.
The
Marketing Associate
supports social media strategy and execution for Jhpiego’s global accounts and oversees a large suite of country- and program-level social media accounts in addition to Jhpiego’s global channels. The
Marketing Associate
plans the year-long calendar of content for Jhpiego’s social media channels, working closely with the Marketing and Communications team to execute paid and organic campaigns that highlight Jhpiego’s programs, technical expertise, and impact. The role oversees the social media calendar, including campaigns, and supports the marketing and communications team as needed around content creation. The role sources content from technical leaders and global communicators across the organization. The
Marketing Associate
also leads social media strategy for high-visibility conferences and events, is a content creator, routinely building innovative, on-brand text and visual design for social channels, and ensures paid advertising infrastructure is managed and constructed to perform successfully. The
Marketing Associate
tracks social metrics and KPIs for the marketing team.
Responsibilities
Social Media Strategy, Execution, and Analysis
Oversee the year-long social media calendar, negotiating and handling inputs from across the organization
Catalyze audience growth on global and country-level platforms through organic and paid engagement strategies
Implement multichannel social media strategically within the framework of overarching marketing campaigns that generate new leads, new donors, or increased brand awareness
Serve as the final set of eyes on all content across Jhpiego’s global channels, and as a brand and content expert to country-level accounts
Work with the global communications team and country communications to maximize their social media presence and help onboard countries to new channels
Mentorship for country-led communicators and monitoring social media accounts
Work with the events team to develop innovative social strategies for routine events and conferences
Develop and execute social content for key senior leaders and maintain some senior leader social media accounts
Maintain good standing across all social media channels, coordinating back-end updates, security requirements, and platform maintenance
Track, measure, and analyze all social content to report on social media successes and failures, ensuring strategies are optimized for engagement, lead generation, and donor creation
Stay up to date with latest social media trends and keep Jhpiego focused on future-forward techniques to emphasize our message and brand
Execute paid advertising strategies across global channels to discover new donors, increase brand awareness, and raise funds, working with external vendors to ensure fresh, truthful and effective creative on all paid advertising campaigns, experimenting with different advertising styles to deliver on strategic objectives, and maintaining paid advertising status on all channels to ensure marketing readiness at all times
Content Creation
Lead efforts to write social content across all social media channels, ensuring routine fit-for-channel posts, working alongside the marketing and communications team and other colleagues and serving as an editor and mentor when needed to improve content for social purposes.
Lead design of multimedia content for social media channels, including photography, mixed media, and videography.
Act as an expert content creator within Meta products, including platforms such as Instagram Stories, ensuring highly custom content that fits the channel.
Experiment with new forms of content routinely, examining engagement data and iterating to find new ways to deliver Jhpiego content.
Manage Jhpiego’s digital assets, including our photography and videography library, as well as social templates, and execute ways to share appropriately across our organization and externally.
Serve as the final set of eyes on all social media content, ensuring appropriate, technically correct, ethical and impactful content across all social channels.
Comms Support
Website support and digital content oversight.
Event and conference promotion support to amplify Jhpiego’s presence and visibility.
Write and edit digital content for a variety of platforms and mediums including the Jhpiego.org website, emails, and presentations.
Support the development team as needed on an ad hoc basis.
Special Skills, Knowledge & Abilities
Ability to translate complex scientific topics into simple, digestible content.
Nuanced understanding of social media landscape and ability to customize content based on channel and audience.
Ability to think creatively and execute new and innovative social campaigns.
Ability to understand and make decisions based on robust social media data and analytics.
Demonstrated project management ability.
Demonstrated ability to run advertising campaigns on Meta and LinkedIn.
Technical skills: software skills should include a thorough understanding of Adobe design products, PowerPoint, video and photo editing software such as Premiere Pro and Lightroom, Canva.
Solid understanding of social media analytics platforms such as Hootsuite and Sprout Social.
Ability to make data-driven decisions that inform paid and organic marketing strategies.
Graphic design, photography and videography; demonstrated understanding of how multimedia components are best leveraged across digital channels.
Minimum Qualifications
Bachelor's degree in a related field.
Four years of related experience.
Additional education may substitute for required experience and additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula.
Preferred Qualifications
Master's degree in the related field with 5+ years experience.
Knowledge of public global health.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
#J-18808-Ljbffr