Wellness Pet Company NL
Ecommerce Marketing Content Specialist
Wellness Pet Company NL, Burlington, Massachusetts, us, 01805
About The Wellness Pet Company
The Wellness Pet Company is on a mission to help the next generation of pet parents fulfill a shared life of wellbeing with their pets through a foundation of proven nutrition. We craft high-quality pet food, dental chews, treats, and topper recipes made with the balance of high-quality natural ingredients and the latest scientific research and technologies. Wellies collaborate to deliver proven health outcomes that pet parents can see and pets can taste.
Our team is based in Burlington, MA with a hybrid schedule in office Monday–Thursday and remote on Fridays. Team members must reside within or be willing to relocate to a commutable distance from our Burlington office.
What You Will Accomplish The eCommerce Content Marketing Specialist will drive conversion through high-quality, retailer-optimized content across top eCommerce partners, including Amazon, Chewy, Walmart.com, and other major Retail Accounts. This role ensures consistency and excellence across organic and paid content, enhancing the consumer experience and driving brand visibility. This position sits within the sales organization and collaborates with cross-functional teams such as brand, customer and shopper marketing, creative services, category management, and external agency partners.
Core Responsibilities
Dedicated, strategic support for eCom content, including:
Product Detail Page (PDP) Content:
Working with Brand on panel images and retail-optimized assets including video specific for eCom, and eventual syndication management for existing catalogue and new products.
Optimizing item names, bullets, product descriptions, and below-the-fold/A+ content for new items and existing items; content to be reviewed and updated on a quarterly cadence.
Establishing customer-specific timelines and asset schedules for refresh.
Managing customer Brand Store content, ensuring it’s regularly updated with relevant content aligned with national media campaigns, seasonal content, and customer-specific layouts (i.e., A+ content on Amazon).
Aligning PDP content and Brand Store updates with seasonal campaigns, promotions, and customer events (e.g., Amazon Prime Day, Cyber, Chewy Sitewide, Holiday season, etc.).
SEO & Syndication:
Reviewing and analyzing trending search terms within digital shelf tools to inform content optimizations and identify whitespace opportunities.
Reviewing customer scorecards and leading development of recommended action plans; collaborate with Customer Marketing Teams to address identified issues.
Stay up to date on Customer content policies (character limits, restricted claims, formatting changes) to prevent listing suppressions or reversion.
Leverage digital shelf tools, such as Profitero, to ensure published content across eCom platforms reflects our SOT in Salsify; work with the team lead and Customer Team to open support cases and ensure alignment.
Work directly with external customer and agency partners.
Partner with Wellness Pet Category Management Team to identify key performance trends and translate them into content improvements.
Lead controlled A/B tests on copy, imagery, and video to identify content best practices and apply learnings at scale.
Ad Content:
Develop and maintain retail media-optimized copy and creative for search and display campaigns.
Collaborate with brand, agency, and customer teams to ensure ad messaging aligns with national campaigns, PDP content, and seasonal priorities.
Support search and display creative briefing and asset development, ensuring all ad content meets customer requirements and is optimized for performance across lower and upper funnel placements.
Partner with Sr. Marketing Manager, eCom and Marketing/Shopper teams as needed to review ad performance and make data-driven optimizations to copy and creative.
Maintain an organized ad copy library (headlines, taglines, CTAs, etc.) and version tracking for re-use across campaigns and channels.
Team Wellie is a Group Of People Who Are Truly Obsessed With All The Best Ways About Winning For The Consumer And The Pets They Love. And So, We Seek Individuals Who:
Are consumer focused in all they do
Continually challenge themselves to go the extra mile to get the job done, and ensure it’s done the right way as opposed to the easy way
Hold themselves and others accountable
Embrace continual development through the sharing of feedback and investment in learning opportunities
Are true collaborators, sharing resources, and engaging in healthy debate
Celebrate differences and strive to learn from others who are different from themselves
Give back to their community and support sustainable practices
In addition, we are seeking someone who meets the following requirements:
2–5 years of experience in eCom content management, digital marketing, or retail media, preferably with exposure to Amazon, Walmart, or other major retail platforms.
Proven ability to manage and optimize Product Detail Page (PDP) content, including copywriting for titles, bullets, and A+ content.
Hands-on experience with eCom digital shelf analytics platforms like Profitero, Pacvue, or similar.
Strong understanding of SEO best practices for retail media and organic search optimization across eCom platforms.
Experience developing and managing content for retail media campaigns.
Proficient in cross-functional collaboration with brand, media, and customer teams to align on messaging, creative needs, and campaign timelines.
Exceptional attention to detail and organizational skills, with the ability to manage multiple projects and deadlines.
Comfortable working in fast-paced environments and adapting to evolving platform guidelines and priorities.
A bachelor’s degree in marketing, communications, business, or related field.
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Our team is based in Burlington, MA with a hybrid schedule in office Monday–Thursday and remote on Fridays. Team members must reside within or be willing to relocate to a commutable distance from our Burlington office.
What You Will Accomplish The eCommerce Content Marketing Specialist will drive conversion through high-quality, retailer-optimized content across top eCommerce partners, including Amazon, Chewy, Walmart.com, and other major Retail Accounts. This role ensures consistency and excellence across organic and paid content, enhancing the consumer experience and driving brand visibility. This position sits within the sales organization and collaborates with cross-functional teams such as brand, customer and shopper marketing, creative services, category management, and external agency partners.
Core Responsibilities
Dedicated, strategic support for eCom content, including:
Product Detail Page (PDP) Content:
Working with Brand on panel images and retail-optimized assets including video specific for eCom, and eventual syndication management for existing catalogue and new products.
Optimizing item names, bullets, product descriptions, and below-the-fold/A+ content for new items and existing items; content to be reviewed and updated on a quarterly cadence.
Establishing customer-specific timelines and asset schedules for refresh.
Managing customer Brand Store content, ensuring it’s regularly updated with relevant content aligned with national media campaigns, seasonal content, and customer-specific layouts (i.e., A+ content on Amazon).
Aligning PDP content and Brand Store updates with seasonal campaigns, promotions, and customer events (e.g., Amazon Prime Day, Cyber, Chewy Sitewide, Holiday season, etc.).
SEO & Syndication:
Reviewing and analyzing trending search terms within digital shelf tools to inform content optimizations and identify whitespace opportunities.
Reviewing customer scorecards and leading development of recommended action plans; collaborate with Customer Marketing Teams to address identified issues.
Stay up to date on Customer content policies (character limits, restricted claims, formatting changes) to prevent listing suppressions or reversion.
Leverage digital shelf tools, such as Profitero, to ensure published content across eCom platforms reflects our SOT in Salsify; work with the team lead and Customer Team to open support cases and ensure alignment.
Work directly with external customer and agency partners.
Partner with Wellness Pet Category Management Team to identify key performance trends and translate them into content improvements.
Lead controlled A/B tests on copy, imagery, and video to identify content best practices and apply learnings at scale.
Ad Content:
Develop and maintain retail media-optimized copy and creative for search and display campaigns.
Collaborate with brand, agency, and customer teams to ensure ad messaging aligns with national campaigns, PDP content, and seasonal priorities.
Support search and display creative briefing and asset development, ensuring all ad content meets customer requirements and is optimized for performance across lower and upper funnel placements.
Partner with Sr. Marketing Manager, eCom and Marketing/Shopper teams as needed to review ad performance and make data-driven optimizations to copy and creative.
Maintain an organized ad copy library (headlines, taglines, CTAs, etc.) and version tracking for re-use across campaigns and channels.
Team Wellie is a Group Of People Who Are Truly Obsessed With All The Best Ways About Winning For The Consumer And The Pets They Love. And So, We Seek Individuals Who:
Are consumer focused in all they do
Continually challenge themselves to go the extra mile to get the job done, and ensure it’s done the right way as opposed to the easy way
Hold themselves and others accountable
Embrace continual development through the sharing of feedback and investment in learning opportunities
Are true collaborators, sharing resources, and engaging in healthy debate
Celebrate differences and strive to learn from others who are different from themselves
Give back to their community and support sustainable practices
In addition, we are seeking someone who meets the following requirements:
2–5 years of experience in eCom content management, digital marketing, or retail media, preferably with exposure to Amazon, Walmart, or other major retail platforms.
Proven ability to manage and optimize Product Detail Page (PDP) content, including copywriting for titles, bullets, and A+ content.
Hands-on experience with eCom digital shelf analytics platforms like Profitero, Pacvue, or similar.
Strong understanding of SEO best practices for retail media and organic search optimization across eCom platforms.
Experience developing and managing content for retail media campaigns.
Proficient in cross-functional collaboration with brand, media, and customer teams to align on messaging, creative needs, and campaign timelines.
Exceptional attention to detail and organizational skills, with the ability to manage multiple projects and deadlines.
Comfortable working in fast-paced environments and adapting to evolving platform guidelines and priorities.
A bachelor’s degree in marketing, communications, business, or related field.
#J-18808-Ljbffr