TapBlaze
Performance Marketing Analyst - TapBlaze
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Performance Marketing Analyst
role at
TapBlaze .
Job Overview: The Performance Marketing Analyst will manage, optimize, and scale user acquisition campaigns across major advertising channels. Focus on measurable growth, ensure campaign efficiency, increase ad revenue and collaborate closely with marketing and product teams.
Responsibilities
Manage and analyze UA campaigns across Meta, Google Ads, TikTok, Unity Ads, etc., to improve KPIs such as eCPI, ROAS, player LTV.
Work with the creative team to test and analyze new ad creatives, providing insights to improve performance and conversion rates.
Brainstorm compelling ad creatives based on data‑driven research and performance analysis.
Develop clear campaign performance reports, highlighting actionable insights and opportunities for budget allocation and strategy shifts.
Collaborate with business, game design, and marketing to improve overall LTV.
Competencies
Strong understanding of mobile UA metrics, campaign structures, optimization levers, and MMPs (e.g., Singular, Adjust).
Ability to detect ad fraud, organic cannibalization, and abnormal behaviors to optimize campaigns.
Understanding of key growth metrics (CPI, ROAS, LTV, ARPDAU) and mobile gaming monetization mechanics.
Self‑driven and ownership mindset.
Great attention to detail; please include the phrase "beauty is in the details" in your application.
Education and Experience
Bachelor’s degree in Economics, Statistics, Data Science, Marketing Analytics, or related field; Master’s degree preferred.
2+ years of experience in user acquisition, ad monetization, or performance marketing, ideally in mobile gaming or consumer apps.
Experience in LTV forecasting, retention analysis, A/B testing frameworks, and UA campaign optimization.
Nice to have: exposure to data analytics tools (SQL, Tableau, Power BI) for custom reporting and predictions.
Physical Requirements
Los Angeles location – reliable commute or planning to relocate before starting work.
Prolonged periods sitting at a desk and computer.
Compensation The range for this role is $60,000–$80,000 per year, depending on experience, with the opportunity to earn an annual discretionary bonus.
Commitment to Diversity As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, TAPBLAZE recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with vendors and partners.
For best consideration, include a cover letter in your application explaining why you would be a great fit. If you have any questions or encounter fraudulent requests/emails/websites, please immediately contact careers@tapblaze.com. Our job applicant privacy policies are available here: California Privacy Notice.
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Performance Marketing Analyst
role at
TapBlaze .
Job Overview: The Performance Marketing Analyst will manage, optimize, and scale user acquisition campaigns across major advertising channels. Focus on measurable growth, ensure campaign efficiency, increase ad revenue and collaborate closely with marketing and product teams.
Responsibilities
Manage and analyze UA campaigns across Meta, Google Ads, TikTok, Unity Ads, etc., to improve KPIs such as eCPI, ROAS, player LTV.
Work with the creative team to test and analyze new ad creatives, providing insights to improve performance and conversion rates.
Brainstorm compelling ad creatives based on data‑driven research and performance analysis.
Develop clear campaign performance reports, highlighting actionable insights and opportunities for budget allocation and strategy shifts.
Collaborate with business, game design, and marketing to improve overall LTV.
Competencies
Strong understanding of mobile UA metrics, campaign structures, optimization levers, and MMPs (e.g., Singular, Adjust).
Ability to detect ad fraud, organic cannibalization, and abnormal behaviors to optimize campaigns.
Understanding of key growth metrics (CPI, ROAS, LTV, ARPDAU) and mobile gaming monetization mechanics.
Self‑driven and ownership mindset.
Great attention to detail; please include the phrase "beauty is in the details" in your application.
Education and Experience
Bachelor’s degree in Economics, Statistics, Data Science, Marketing Analytics, or related field; Master’s degree preferred.
2+ years of experience in user acquisition, ad monetization, or performance marketing, ideally in mobile gaming or consumer apps.
Experience in LTV forecasting, retention analysis, A/B testing frameworks, and UA campaign optimization.
Nice to have: exposure to data analytics tools (SQL, Tableau, Power BI) for custom reporting and predictions.
Physical Requirements
Los Angeles location – reliable commute or planning to relocate before starting work.
Prolonged periods sitting at a desk and computer.
Compensation The range for this role is $60,000–$80,000 per year, depending on experience, with the opportunity to earn an annual discretionary bonus.
Commitment to Diversity As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, TAPBLAZE recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with vendors and partners.
For best consideration, include a cover letter in your application explaining why you would be a great fit. If you have any questions or encounter fraudulent requests/emails/websites, please immediately contact careers@tapblaze.com. Our job applicant privacy policies are available here: California Privacy Notice.
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