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Relate Search

Brand Marketing Manager

Relate Search, Florence, South Carolina, United States, 29506

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We are seeking a talented and innovative Brand Marketing Manager to lead product marketing campaigns and drive brand growth. In this dynamic role, you will explore customer needs, track market trends, and develop engaging marketing strategies that showcase exceptional products. You will play a pivotal role in enhancing brand awareness, influencing consumer behavior, and delivering measurable business impact.

Responsibilities

Develop and implement comprehensive marketing strategies to drive brand growth, market visibility, and consumer engagement.

Conduct market research and analyze trends to uncover opportunities and inform strategic decisions.

Lead multi-channel marketing campaigns, ensuring cohesive execution across digital, social, and traditional platforms.

Collaborate with cross-functional teams—including product development, sales, and public relations—to achieve business objectives.

Monitor and evaluate campaign performance, manage budgets, and optimize resource allocation for maximum ROI.

Qualifications

Bachelor’s degree in Marketing, Business, or a related field.

5+ years of experience in marketing, preferably within FMCG or the food industry.

Proven track record of developing and executing successful marketing campaigns that deliver measurable results.

Strong analytical and market research skills, with the ability to interpret data to drive strategy.

Excellent communication, leadership, and project management capabilities, with proficiency in digital marketing tools and platforms.

Benefits

Competitive compensation

Health, dental, and vision benefits

Paid time off and holidays

Opportunities for career growth and professional development

About Relate Search Relate Search is a Woman, Minority, and LGBTQIA+ owned executive and professional search firm dedicated to connecting top talent with meaningful opportunity. With deep expertise across Supply Chain & Operations, Technology, Sales & Marketing, Human Resources, and Accounting & Finance, we deliver customized, people-first recruiting solutions that drive lasting impact.

Seniority level Mid-Senior level

Employment type Full-time

Job function Marketing

Industries Food and Beverage Manufacturing, Food and Beverage Services, and Food and Beverage Retail

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