eBay
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Senior Manager, Brand Communications
role at
eBay .
At eBay, we’re a global e‑commerce leader committed to reinventing the future of shopping for millions of buyers and sellers in more than 190 markets worldwide. Our culture encourages authenticity, bold ideas, collaboration, and an enduring impact on customers and the planet.
About the Team The Global Communications team shapes eBay’s reputation by building trust with customers and amplifying our purpose worldwide. Brand Communications leads storytelling that defines our identity, reinforces our purpose, and builds emotional connection with consumers and communities.
About the Role We’re seeking a highly creative, strategic, and seasoned communicator to lead the development and execution of eBay’s global brand narrative. The Senior Manager will translate our purpose, innovation, and customer‑centric values into compelling stories that drive awareness, affinity, and trust.
What You’ll Accomplish
Lead Brand Storytelling: Define and evolve eBay’s brand narrative to reflect our purpose and differentiation across consumer audiences.
Develop Integrated Campaigns: Build and execute innovative, cross‑channel communication campaigns that elevate brand visibility and strengthen marketplace consideration.
Partner Across Functions: Collaborate with Marketing, Creative, and Business Units to align storytelling with brand campaigns and product initiatives.
Drive Earned Media Impact: Cultivate strong media relationships and deliver coverage that showcases eBay’s relevance in culture, innovation, and purpose.
Manage Global Agency Partners: Lead agency partners in concepting and delivering high‑impact campaigns that reinforce eBay’s global brand positioning.
Enhance Reputation: Support proactive and reactive communication strategies that uphold eBay’s integrity and leadership in the marketplace.
What You’ll Bring
Minimum ten years of experience in brand, consumer, or corporate communications, ideally across both agency and in‑house roles.
Proven success building and leading integrated communications strategies for global brands.
Strong media and influencer relationships across business, culture, and lifestyle verticals.
Deep understanding of consumer insights and cultural trends, and ability to connect them to brand storytelling.
Ability to influence and partner with senior leaders and cross‑functional teams in a matrixed global organization.
Exceptional written and verbal communication skills with a creative and strategic mindset.
Occasional travel to support events, shoots, and team collaboration.
Compensation & Benefits Base pay range: $162,000 – $216,300. Total compensation may include target bonus, restricted stock units, and a full suite of benefits such as health insurance, 401(k) eligibility, PTO, and parental leave. Full details are provided upon offer.
Equal Opportunity Employer eBay is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, or disability. If you need accommodations, contact talent@ebay.com.
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Senior Manager, Brand Communications
role at
eBay .
At eBay, we’re a global e‑commerce leader committed to reinventing the future of shopping for millions of buyers and sellers in more than 190 markets worldwide. Our culture encourages authenticity, bold ideas, collaboration, and an enduring impact on customers and the planet.
About the Team The Global Communications team shapes eBay’s reputation by building trust with customers and amplifying our purpose worldwide. Brand Communications leads storytelling that defines our identity, reinforces our purpose, and builds emotional connection with consumers and communities.
About the Role We’re seeking a highly creative, strategic, and seasoned communicator to lead the development and execution of eBay’s global brand narrative. The Senior Manager will translate our purpose, innovation, and customer‑centric values into compelling stories that drive awareness, affinity, and trust.
What You’ll Accomplish
Lead Brand Storytelling: Define and evolve eBay’s brand narrative to reflect our purpose and differentiation across consumer audiences.
Develop Integrated Campaigns: Build and execute innovative, cross‑channel communication campaigns that elevate brand visibility and strengthen marketplace consideration.
Partner Across Functions: Collaborate with Marketing, Creative, and Business Units to align storytelling with brand campaigns and product initiatives.
Drive Earned Media Impact: Cultivate strong media relationships and deliver coverage that showcases eBay’s relevance in culture, innovation, and purpose.
Manage Global Agency Partners: Lead agency partners in concepting and delivering high‑impact campaigns that reinforce eBay’s global brand positioning.
Enhance Reputation: Support proactive and reactive communication strategies that uphold eBay’s integrity and leadership in the marketplace.
What You’ll Bring
Minimum ten years of experience in brand, consumer, or corporate communications, ideally across both agency and in‑house roles.
Proven success building and leading integrated communications strategies for global brands.
Strong media and influencer relationships across business, culture, and lifestyle verticals.
Deep understanding of consumer insights and cultural trends, and ability to connect them to brand storytelling.
Ability to influence and partner with senior leaders and cross‑functional teams in a matrixed global organization.
Exceptional written and verbal communication skills with a creative and strategic mindset.
Occasional travel to support events, shoots, and team collaboration.
Compensation & Benefits Base pay range: $162,000 – $216,300. Total compensation may include target bonus, restricted stock units, and a full suite of benefits such as health insurance, 401(k) eligibility, PTO, and parental leave. Full details are provided upon offer.
Equal Opportunity Employer eBay is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, or disability. If you need accommodations, contact talent@ebay.com.
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