AXS
Overview
AXS is seeking a Senior Manager, Paid Search, to join our team in Los Angeles, CA. This role will manage a $2-5M annual search budget across thousands of campaigns, utilizing your expertise in Google Ads, Search Ads 360, and advanced bid/keyword management strategies. Reporting to the Director of Paid Marketing, you will be key in driving daily optimizations and strategic initiatives to maximize ROI and scale our digital marketing efforts, specifically in paid search. What Will You Do?
Manage real-time bid strategies to achieve target CPC and ROI across campaigns. Apply a mix of automated rules and manual adjustments to maintain budget alignment and performance goals. Analyze keyword performance and continuously refine ad copy to improve CTR and conversion rates. Test messaging variations and identify new optimization opportunities. Lead campaign setup and launch efforts, ensuring alignment with targeting strategies, device optimization, ad extensions, and scheduling parameters. Develop templates and repeatable processes for large-scale campaign deployments. Collaborate with MarTech to implement automation and improve speed to launch. Monitor performance KPIs, adjust campaign strategy based on insights, and regularly assess campaign health. Build and refine performance dashboards to surface real-time campaign insights and inform strategic decisions. Prepare campaign reports highlighting key trends, wins, and areas for improvement. Analyze performance data to drive actionable next steps. Develop and manage A/B testing plans to optimize ad copy, bidding strategies, and keyword targeting across high-volume campaigns. Partner with the Director of Paid Marketing to align operational efforts with broader marketing objectives. Identify opportunities for process improvements and automation. Stay current on paid search trends and best practices, incorporating new tactics to enhance overall campaign performance. What Will You Bring?
BA/BS Degree (4-year) in Marketing, Economics, Math, Finance, or related fields 4-6 years of hands-on paid search marketing experience, managing annual budgets exceeding $2M, with ultimate accountability for measurable ROI. Proven track record of quickly diagnosing performance issues and adjusting tactics in real time. Extensive experience developing, optimizing, analyzing, and reporting on paid campaigns across brand and performance objectives. Advanced understanding of paid search fundamentals including bidding strategies, keyword targeting, and ad copy optimization. Ability to analyze complex datasets, draw actionable insights, and develop performance dashboards. Proficiency in tracking key metrics and making data-driven optimization decisions. Proficiency in leveraging automation tools and MarTech solutions to streamline campaign setup, optimization, and reporting. Meticulous approach to setting up campaigns, managing budgets, and ensuring consistent campaign performance. Understanding of media planning principles and core marketing concepts. Excellent communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment. Demonstrated expertise in handling thousands of simultaneous campaigns at scale. Advanced proficiency with Google Ads and Search Ads 360. Proficiency with web analytics/BI tools such as Adobe Analytics, Google Analytics and Looker. SQL proficiency a plus. Proven success with A/B test design and optimization. Willingness to experiment with new tactics, test, and refine strategies based on data insights. Pay Scale
$100,765- $130,000 Benefits
Full-time: We offer a comprehensive benefits package that includes medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings. EEO and Company Information
We are an equal opportunity employer and never discriminate based on gender, age, race, religion, color, national origin, sexual orientation, marital status, veteran status, or disability status. AEG reserves the right to change or modify the employee\'s job description at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.
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AXS is seeking a Senior Manager, Paid Search, to join our team in Los Angeles, CA. This role will manage a $2-5M annual search budget across thousands of campaigns, utilizing your expertise in Google Ads, Search Ads 360, and advanced bid/keyword management strategies. Reporting to the Director of Paid Marketing, you will be key in driving daily optimizations and strategic initiatives to maximize ROI and scale our digital marketing efforts, specifically in paid search. What Will You Do?
Manage real-time bid strategies to achieve target CPC and ROI across campaigns. Apply a mix of automated rules and manual adjustments to maintain budget alignment and performance goals. Analyze keyword performance and continuously refine ad copy to improve CTR and conversion rates. Test messaging variations and identify new optimization opportunities. Lead campaign setup and launch efforts, ensuring alignment with targeting strategies, device optimization, ad extensions, and scheduling parameters. Develop templates and repeatable processes for large-scale campaign deployments. Collaborate with MarTech to implement automation and improve speed to launch. Monitor performance KPIs, adjust campaign strategy based on insights, and regularly assess campaign health. Build and refine performance dashboards to surface real-time campaign insights and inform strategic decisions. Prepare campaign reports highlighting key trends, wins, and areas for improvement. Analyze performance data to drive actionable next steps. Develop and manage A/B testing plans to optimize ad copy, bidding strategies, and keyword targeting across high-volume campaigns. Partner with the Director of Paid Marketing to align operational efforts with broader marketing objectives. Identify opportunities for process improvements and automation. Stay current on paid search trends and best practices, incorporating new tactics to enhance overall campaign performance. What Will You Bring?
BA/BS Degree (4-year) in Marketing, Economics, Math, Finance, or related fields 4-6 years of hands-on paid search marketing experience, managing annual budgets exceeding $2M, with ultimate accountability for measurable ROI. Proven track record of quickly diagnosing performance issues and adjusting tactics in real time. Extensive experience developing, optimizing, analyzing, and reporting on paid campaigns across brand and performance objectives. Advanced understanding of paid search fundamentals including bidding strategies, keyword targeting, and ad copy optimization. Ability to analyze complex datasets, draw actionable insights, and develop performance dashboards. Proficiency in tracking key metrics and making data-driven optimization decisions. Proficiency in leveraging automation tools and MarTech solutions to streamline campaign setup, optimization, and reporting. Meticulous approach to setting up campaigns, managing budgets, and ensuring consistent campaign performance. Understanding of media planning principles and core marketing concepts. Excellent communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment. Demonstrated expertise in handling thousands of simultaneous campaigns at scale. Advanced proficiency with Google Ads and Search Ads 360. Proficiency with web analytics/BI tools such as Adobe Analytics, Google Analytics and Looker. SQL proficiency a plus. Proven success with A/B test design and optimization. Willingness to experiment with new tactics, test, and refine strategies based on data insights. Pay Scale
$100,765- $130,000 Benefits
Full-time: We offer a comprehensive benefits package that includes medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings. EEO and Company Information
We are an equal opportunity employer and never discriminate based on gender, age, race, religion, color, national origin, sexual orientation, marital status, veteran status, or disability status. AEG reserves the right to change or modify the employee\'s job description at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.
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