Learfield IMG College
Director, Partnership Strategy - University of Washington
Learfield IMG College, Seattle, Washington, us, 98127
Overview
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions. Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work. Our Mission Powering the connection of fans to the brands and experiences they love. Our Core Values Build
Trust
| Be Fans of
One Another
| Power
Tomorrow
| Create & Connect
Communities
| Have
Fun Position
Director, Partnership Strategy - University of Washington
— Requisition ID: R100805 • Location: Seattle, WA • Full/Part-Time: Full time Key Responsibilities
Oversee the full activation strategy for a large and diverse partnership portfolio, ensuring flawless execution across all assets and platforms. Lead, manage, and develop a team of activation professionals, which may include managers, coordinators, and property assistants. Cultivate strong relationships and serve as a key point of contact for university leadership, ensuring strong alignment between property initiatives and institutional goals. Build and maintain relationships with partners, contributing to retention and growth strategies. Own key processes for campaign execution, asset delivery, and contract fulfillment; ensure scalability and consistency. Collaborate with the General Manager and Sales team to identify upsell opportunities, improve renewal planning, and maximize partner value. Direct the development of partner recaps, data analysis, and post-campaign reporting; ensure quality and storytelling align with brand standards. Foster a culture of accountability, collaboration, and continuous improvement within the activation team. Represent Learfield at key partner events, university meetings, and game day activations. Ensure all activity is compliant with Learfield policies, university guidelines, and contractual obligations. Minimum Qualifications
10+ years of experience in sponsorship activation, partnership marketing, or client service—preferably within sports, media, or entertainment. Proven experience managing teams, with a demonstrated ability to lead through others and drive performance. Strong strategic thinking, with the ability to translate big-picture goals into operational execution. Excellent communication and interpersonal skills, with a track record of building strong relationships with clients and institutional partners. Experience executing integrated campaigns across digital, in-venue, and experiential channels. Skilled in project management, time management, and managing competing priorities. Proficiency in Microsoft Office and project/CRM tools. Ability to work evenings and weekends for game days, events, and partner engagements as needed. Preferred Qualifications
Bachelor's degree in marketing, business, communications, or a related field. Experience working with or within a large collegiate athletics department. Familiarity with the multimedia rights and collegiate sponsorship landscape. Pay Transparency
The approximate national base pay range for this position is $100,000 to $115,000. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements. Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act. Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. PI278966004
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Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions. Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work. Our Mission Powering the connection of fans to the brands and experiences they love. Our Core Values Build
Trust
| Be Fans of
One Another
| Power
Tomorrow
| Create & Connect
Communities
| Have
Fun Position
Director, Partnership Strategy - University of Washington
— Requisition ID: R100805 • Location: Seattle, WA • Full/Part-Time: Full time Key Responsibilities
Oversee the full activation strategy for a large and diverse partnership portfolio, ensuring flawless execution across all assets and platforms. Lead, manage, and develop a team of activation professionals, which may include managers, coordinators, and property assistants. Cultivate strong relationships and serve as a key point of contact for university leadership, ensuring strong alignment between property initiatives and institutional goals. Build and maintain relationships with partners, contributing to retention and growth strategies. Own key processes for campaign execution, asset delivery, and contract fulfillment; ensure scalability and consistency. Collaborate with the General Manager and Sales team to identify upsell opportunities, improve renewal planning, and maximize partner value. Direct the development of partner recaps, data analysis, and post-campaign reporting; ensure quality and storytelling align with brand standards. Foster a culture of accountability, collaboration, and continuous improvement within the activation team. Represent Learfield at key partner events, university meetings, and game day activations. Ensure all activity is compliant with Learfield policies, university guidelines, and contractual obligations. Minimum Qualifications
10+ years of experience in sponsorship activation, partnership marketing, or client service—preferably within sports, media, or entertainment. Proven experience managing teams, with a demonstrated ability to lead through others and drive performance. Strong strategic thinking, with the ability to translate big-picture goals into operational execution. Excellent communication and interpersonal skills, with a track record of building strong relationships with clients and institutional partners. Experience executing integrated campaigns across digital, in-venue, and experiential channels. Skilled in project management, time management, and managing competing priorities. Proficiency in Microsoft Office and project/CRM tools. Ability to work evenings and weekends for game days, events, and partner engagements as needed. Preferred Qualifications
Bachelor's degree in marketing, business, communications, or a related field. Experience working with or within a large collegiate athletics department. Familiarity with the multimedia rights and collegiate sponsorship landscape. Pay Transparency
The approximate national base pay range for this position is $100,000 to $115,000. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements. Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act. Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. PI278966004
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