DoorDash
Manager, Data Strategy, B2B, Marketing Technology
DoorDash, Los Angeles, California, United States, 90079
About the Team
By building intelligent, last‑mile delivery technology for local cities, DoorDash connects people with the local businesses they care about—helping grow businesses and the communities that support them. The Marketing Technology team delivers best‑in‑class tools, data, and processes so teams at DoorDash can effectively acquire new customers, drive retention, and grow new business lines across all our audiences. Our mission is to enable teams to deliver personalized, engaging, and relevant content across all owned and paid channels. We partner closely with Product, Engineering, Data Science, and Analytics teams to translate Marketing’s technology needs into measurable business outcomes for our Growth and Performance Marketing teams.
About the Role We’re seeking a Manager to lead B2B Marketing data strategy across our performance and owned marketing channels. This role will partner closely with the Performance and Lifecycle Marketing teams to grow revenue through stronger targeting, personalization, attribution, and measurement. You’ll build the data pipelines that connect our MAP/CRM, web analytics, ads platform, CDP, data warehouse, and BI tools so teams can segment audiences, personalize messaging, and optimize spend across channels. You'll architect our attribution approach, standardize tracking across channels, and deliver reporting that shows where marketing spend drives pipeline and revenue. This role combines technical execution with strategic thinking to solve complex cross‑channel measurement challenges.
This role will report to the Senior Manager, Data & Measurement within the Growth Marketing organization.
You’re excited about this opportunity because you will…
Own B2B marketing measurement strategy: define KPIs, event and object taxonomy, and UTM standards; ensure tracking quality across the funnel.
Build data flows that power targeting and personalization: ensure customer attributes, engagement signals, and account intelligence reach your MAP and ads platforms so teams can segment, personalize, and optimize in real time.
Manage integrations & data infrastructure: design and manage integrations among MAP (e.g., Pardot/HubSpot), CRM (e.g., Salesforce), ad platforms, CDP, data warehouse (e.g., Snowflake), reverse ETL, and BI.
Establish data quality standards and SLAs across the funnel, ensuring consistent tracking coverage from first touch through closed‑won revenue.
Reporting & dashboards: create self‑serve views for Marketing and Sales—pipeline contribution, opportunity influence, velocity, CAC/LTV, channel ROAS, ABM engagement—plus executive roll‑ups.
Experimentation: create a testing framework for channels, creatives, and audiences; partner with Analytics on lift studies and offline conversion imports.
Partner with Product, Engineering, Analytics, Data Science, Sales Ops, and RevOps to prioritize requirements, align on definitions, and refine influence models.
Communicate progress and risks: update stakeholders and leadership on initiative status, goal tracking, and mitigation strategies.
We’re excited about you because you have…
6+ years in marketing technology, growth marketing, marketing analytics, or RevOps in a B2B context; 3+ years directly related to measurement/attribution/integrations.
Strong analytical toolkit: advanced SQL; proficiency in Python or similar for data processing; ability to build BI dashboards.
Hands‑on tracking & attribution: pixels, server‑side tagging, app/web analytics, MMP/CDP concepts, offline conversion import, and API‑based data flows.
MAP/CRM experience (Marketo/Eloqua/HubSpot; Salesforce preferred), including campaign object usage, campaign member status, influence models, and L2A matching.
ABM fluency: account scoring, intent and engagement signals, buying‑group measurement, and cohort reporting.
A love for collaborating and working on a team with extensive cross‑functional experience partnering with groups across marketing (CRM, paid media, creative, etc), analytics, product, etc.
The ability to think about the business like a GM, drive forward highly cross‑functional projects like a product manager, and understand how to speak to our consumer like a seasoned marketer.
Excellent verbal / written communication and presentation skills, and are able to organize critical info to senior leaders, external partners, and cross‑functional stakeholders.
Experience sifting through a detailed analysis and synthesizing the key points to make data‑driven decisions, while still having a strong bias for action and being able to leverage your intuition when you don’t have all the data you might need.
A creative and entrepreneurial mindset – you enjoy tackling unsolved problems, building, and finding creative solutions with limited resources.
We expect this position to be filled by 12/19/2025.
Compensation Starting salary will be in the range of $129,200–$190,000 USD, localized according to employee work location. Additional equity grants are available. Talk to your recruiter for more information.
Benefits DoorDash provides a comprehensive benefits package, including 401(k) with employer matching, 16 weeks paid parental leave, wellness benefits, commuter benefits match, paid time off and sick leave, medical/dental/vision coverage, 11 paid holidays, disability and basic life insurance, family‑forming assistance, and a mental health program.
Paid Time Off Details
For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (≈6.7 hours/month if working 40 hours/week; ≈3.4 hours/month if working 20 hours/week); paid sick time accrued at 1 hour for every 30 hours worked (≈5.8 hours/month if working 40 hours/week; ≈2.9 hours/month if working 20 hours/week).
Our Commitment to Diversity and Inclusion We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. We hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. True innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non‑Discrimination In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. “Protected” categories are the baseline; we also strive to prevent other subtler forms of inappropriate behavior (e.g., stereotyping). We value a diverse workforce and strongly encourage individuals who identify as women, non‑binary or gender non‑conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently‑abled, caretakers and parents, and veterans to apply.
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About the Role We’re seeking a Manager to lead B2B Marketing data strategy across our performance and owned marketing channels. This role will partner closely with the Performance and Lifecycle Marketing teams to grow revenue through stronger targeting, personalization, attribution, and measurement. You’ll build the data pipelines that connect our MAP/CRM, web analytics, ads platform, CDP, data warehouse, and BI tools so teams can segment audiences, personalize messaging, and optimize spend across channels. You'll architect our attribution approach, standardize tracking across channels, and deliver reporting that shows where marketing spend drives pipeline and revenue. This role combines technical execution with strategic thinking to solve complex cross‑channel measurement challenges.
This role will report to the Senior Manager, Data & Measurement within the Growth Marketing organization.
You’re excited about this opportunity because you will…
Own B2B marketing measurement strategy: define KPIs, event and object taxonomy, and UTM standards; ensure tracking quality across the funnel.
Build data flows that power targeting and personalization: ensure customer attributes, engagement signals, and account intelligence reach your MAP and ads platforms so teams can segment, personalize, and optimize in real time.
Manage integrations & data infrastructure: design and manage integrations among MAP (e.g., Pardot/HubSpot), CRM (e.g., Salesforce), ad platforms, CDP, data warehouse (e.g., Snowflake), reverse ETL, and BI.
Establish data quality standards and SLAs across the funnel, ensuring consistent tracking coverage from first touch through closed‑won revenue.
Reporting & dashboards: create self‑serve views for Marketing and Sales—pipeline contribution, opportunity influence, velocity, CAC/LTV, channel ROAS, ABM engagement—plus executive roll‑ups.
Experimentation: create a testing framework for channels, creatives, and audiences; partner with Analytics on lift studies and offline conversion imports.
Partner with Product, Engineering, Analytics, Data Science, Sales Ops, and RevOps to prioritize requirements, align on definitions, and refine influence models.
Communicate progress and risks: update stakeholders and leadership on initiative status, goal tracking, and mitigation strategies.
We’re excited about you because you have…
6+ years in marketing technology, growth marketing, marketing analytics, or RevOps in a B2B context; 3+ years directly related to measurement/attribution/integrations.
Strong analytical toolkit: advanced SQL; proficiency in Python or similar for data processing; ability to build BI dashboards.
Hands‑on tracking & attribution: pixels, server‑side tagging, app/web analytics, MMP/CDP concepts, offline conversion import, and API‑based data flows.
MAP/CRM experience (Marketo/Eloqua/HubSpot; Salesforce preferred), including campaign object usage, campaign member status, influence models, and L2A matching.
ABM fluency: account scoring, intent and engagement signals, buying‑group measurement, and cohort reporting.
A love for collaborating and working on a team with extensive cross‑functional experience partnering with groups across marketing (CRM, paid media, creative, etc), analytics, product, etc.
The ability to think about the business like a GM, drive forward highly cross‑functional projects like a product manager, and understand how to speak to our consumer like a seasoned marketer.
Excellent verbal / written communication and presentation skills, and are able to organize critical info to senior leaders, external partners, and cross‑functional stakeholders.
Experience sifting through a detailed analysis and synthesizing the key points to make data‑driven decisions, while still having a strong bias for action and being able to leverage your intuition when you don’t have all the data you might need.
A creative and entrepreneurial mindset – you enjoy tackling unsolved problems, building, and finding creative solutions with limited resources.
We expect this position to be filled by 12/19/2025.
Compensation Starting salary will be in the range of $129,200–$190,000 USD, localized according to employee work location. Additional equity grants are available. Talk to your recruiter for more information.
Benefits DoorDash provides a comprehensive benefits package, including 401(k) with employer matching, 16 weeks paid parental leave, wellness benefits, commuter benefits match, paid time off and sick leave, medical/dental/vision coverage, 11 paid holidays, disability and basic life insurance, family‑forming assistance, and a mental health program.
Paid Time Off Details
For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (≈6.7 hours/month if working 40 hours/week; ≈3.4 hours/month if working 20 hours/week); paid sick time accrued at 1 hour for every 30 hours worked (≈5.8 hours/month if working 40 hours/week; ≈2.9 hours/month if working 20 hours/week).
Our Commitment to Diversity and Inclusion We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. We hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. True innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non‑Discrimination In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. “Protected” categories are the baseline; we also strive to prevent other subtler forms of inappropriate behavior (e.g., stereotyping). We value a diverse workforce and strongly encourage individuals who identify as women, non‑binary or gender non‑conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently‑abled, caretakers and parents, and veterans to apply.
#J-18808-Ljbffr