Unilever
Associate Director, Retail Media – Unilever
Unilever is a global business that impacts the lives of 3.4 billion people in over 190 countries. We focus on making sustainable living commonplace, and we believe that doing business the right way drives superior performance. At the heart of what we do is our people and the purpose to improve the world through what we produce.
Role Purpose The Associate Director, Retail Media will establish and lead Unilever Retail Media function and bring together shopper marketing, retail media, and commerce activation into a single, future‑fit capability. The role will ensure integrated brand storytelling across retailers, optimize investment across retail and shopper levers, and deliver measurable growth.
Main Responsibilities
Define the holistic Retail Marketing strategy that aligns brand equity, retailer priorities, and consumer/shopper needs.
Lead joint planning across shopper and retail media, ensuring consistency with national media and Amazon performance.
Oversee development of retailer‑ready creative assets, in‑store activations, and retail media campaigns that drive conversion.
Establish a clear measurement framework for retail marketing with emphasis on incrementality and closed‑loop learning.
Partner with Brand, Sales, Media, and E‑Commerce to drive aligned retail marketing plans and maximize investment impact.
Build and coach a high‑performing team; design ways of working that balance agility with operational rigor.
Pilot new retail marketing approaches (emerging media networks, personalization, creative automation) and scale successful initiatives.
Experiences & Qualifications
8–12+ years of experience in retail marketing, shopper marketing, media, or e‑commerce.
Proven success integrating shopper and retail media investments.
Strong commercial acumen and experience working closely with Sales and Retailer partners.
Comfort with measurement systems (MMM, incrementality testing, retail media reporting).
Ability to lead cross‑functional teams and influence senior stakeholders.
Strategic mindset with hands‑on execution ability – able to both architect systems and run them.
Success in This Role
Retail Marketing is recognized as a core growth driver, not a cost centre.
Brands experience stronger, more consistent retail presence across channels.
Retailer partnerships deepen through joint plans that marry equity and conversion.
Retail media spend delivers provable incrementality and integrated learnings.
The function becomes a model for future‑fit ways of working in beauty and beyond.
What We Offer Unilever offers competitive compensation and a comprehensive benefits package, including health insurance, retirement savings, life insurance, disability benefits, parental leave, paid vacation, holidays, and a range of voluntary benefits. The pay range for this position is $141,680 to $212,520. The role is bonus eligible and LTI eligible.
Equal Opportunity Statement Unilever is an Equal Opportunity Employer. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive. All applicants will receive fair and respectful consideration, and we support growth and development for all employees.
#J-18808-Ljbffr
Role Purpose The Associate Director, Retail Media will establish and lead Unilever Retail Media function and bring together shopper marketing, retail media, and commerce activation into a single, future‑fit capability. The role will ensure integrated brand storytelling across retailers, optimize investment across retail and shopper levers, and deliver measurable growth.
Main Responsibilities
Define the holistic Retail Marketing strategy that aligns brand equity, retailer priorities, and consumer/shopper needs.
Lead joint planning across shopper and retail media, ensuring consistency with national media and Amazon performance.
Oversee development of retailer‑ready creative assets, in‑store activations, and retail media campaigns that drive conversion.
Establish a clear measurement framework for retail marketing with emphasis on incrementality and closed‑loop learning.
Partner with Brand, Sales, Media, and E‑Commerce to drive aligned retail marketing plans and maximize investment impact.
Build and coach a high‑performing team; design ways of working that balance agility with operational rigor.
Pilot new retail marketing approaches (emerging media networks, personalization, creative automation) and scale successful initiatives.
Experiences & Qualifications
8–12+ years of experience in retail marketing, shopper marketing, media, or e‑commerce.
Proven success integrating shopper and retail media investments.
Strong commercial acumen and experience working closely with Sales and Retailer partners.
Comfort with measurement systems (MMM, incrementality testing, retail media reporting).
Ability to lead cross‑functional teams and influence senior stakeholders.
Strategic mindset with hands‑on execution ability – able to both architect systems and run them.
Success in This Role
Retail Marketing is recognized as a core growth driver, not a cost centre.
Brands experience stronger, more consistent retail presence across channels.
Retailer partnerships deepen through joint plans that marry equity and conversion.
Retail media spend delivers provable incrementality and integrated learnings.
The function becomes a model for future‑fit ways of working in beauty and beyond.
What We Offer Unilever offers competitive compensation and a comprehensive benefits package, including health insurance, retirement savings, life insurance, disability benefits, parental leave, paid vacation, holidays, and a range of voluntary benefits. The pay range for this position is $141,680 to $212,520. The role is bonus eligible and LTI eligible.
Equal Opportunity Statement Unilever is an Equal Opportunity Employer. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive. All applicants will receive fair and respectful consideration, and we support growth and development for all employees.
#J-18808-Ljbffr