NewsBreak
Join to apply for the
User Acquisition Director
role at
NewsBreak .
About NewsBreak Founded in 2015, NewsBreak is the Content Intelligence platform shaping the future content economy. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information powered by advanced AI, recommendation systems, and adtech.
Recognized by
Fast Company
as #32 on the Top Workplaces for Innovators, we’re proud to be Great Place to Work® certified and home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale. Together, we reached unicorn status in 2021, and we remain committed to continuing this high‑growth trajectory with the right team to fulfill our mission: building the infrastructure layer for content intelligence.
If you’re inspired to dream big, innovate fast, and make a difference, we’d love to hear from you! For more information, visit www.newsbreak.com/about.
Responsibilities
Develop and execute paid acquisition strategies across major ad platforms (Meta, Google Ads, TikTok Ads, Apple Search Ads, etc.) to drive user growth and maximize ROI.
Optimize ad creatives, campaign structures, targeting, and bidding strategies to improve efficiency.
Improve App Store Optimization (ASO) and landing page conversion rates to increase installs and registrations.
Design and manage A/B and multivariate tests; analyze results to inform funnel optimization.
Monitor and analyze key performance metrics (CTR, CVR, CAC, LTV, ROAS) to support data‑driven decision‑making.
Partner with cross‑functional teams (marketing, product, data science, design) to execute growth initiatives quickly and effectively.
Collect and analyze user feedback and behavioral data to refine acquisition and retention strategies.
Requirements
Bachelor’s degree or higher in Business, Marketing, Statistics, Computer Science, or related field.
8+ years of experience in mobile app growth, user acquisition, or performance marketing.
Hands‑on experience running campaigns on Meta, Google, TikTok, or other major advertising platforms.
Strong analytical and quantitative skills; proficiency in SQL, Excel, or BI tools (e.g., Tableau, Looker, Data Studio).
Excellent communication skills and ability to collaborate across teams.
Self‑starter with innovative thinking and problem‑solving ability.
Nice to Have
Proven track record of scaling user acquisition funnels (Impression → Install → Registration → Retention).
Experience with international markets and multi‑regional campaign execution.
Familiarity with attribution tools (Appsflyer, Adjust, Branch, Singular) and mobile measurement frameworks.
Knowledge of growth hacking techniques and MarTech tools.
Compensation Annual Base Pay Range: $125,000—$220,000 USD.
Pay may vary based on factors such as job‑related skills, level, experience, geographic location, and relevant education or training. This position may also be eligible for discretionary bonus and options.
CPRA Privacy Notice for California Candidates.
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User Acquisition Director
role at
NewsBreak .
About NewsBreak Founded in 2015, NewsBreak is the Content Intelligence platform shaping the future content economy. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information powered by advanced AI, recommendation systems, and adtech.
Recognized by
Fast Company
as #32 on the Top Workplaces for Innovators, we’re proud to be Great Place to Work® certified and home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale. Together, we reached unicorn status in 2021, and we remain committed to continuing this high‑growth trajectory with the right team to fulfill our mission: building the infrastructure layer for content intelligence.
If you’re inspired to dream big, innovate fast, and make a difference, we’d love to hear from you! For more information, visit www.newsbreak.com/about.
Responsibilities
Develop and execute paid acquisition strategies across major ad platforms (Meta, Google Ads, TikTok Ads, Apple Search Ads, etc.) to drive user growth and maximize ROI.
Optimize ad creatives, campaign structures, targeting, and bidding strategies to improve efficiency.
Improve App Store Optimization (ASO) and landing page conversion rates to increase installs and registrations.
Design and manage A/B and multivariate tests; analyze results to inform funnel optimization.
Monitor and analyze key performance metrics (CTR, CVR, CAC, LTV, ROAS) to support data‑driven decision‑making.
Partner with cross‑functional teams (marketing, product, data science, design) to execute growth initiatives quickly and effectively.
Collect and analyze user feedback and behavioral data to refine acquisition and retention strategies.
Requirements
Bachelor’s degree or higher in Business, Marketing, Statistics, Computer Science, or related field.
8+ years of experience in mobile app growth, user acquisition, or performance marketing.
Hands‑on experience running campaigns on Meta, Google, TikTok, or other major advertising platforms.
Strong analytical and quantitative skills; proficiency in SQL, Excel, or BI tools (e.g., Tableau, Looker, Data Studio).
Excellent communication skills and ability to collaborate across teams.
Self‑starter with innovative thinking and problem‑solving ability.
Nice to Have
Proven track record of scaling user acquisition funnels (Impression → Install → Registration → Retention).
Experience with international markets and multi‑regional campaign execution.
Familiarity with attribution tools (Appsflyer, Adjust, Branch, Singular) and mobile measurement frameworks.
Knowledge of growth hacking techniques and MarTech tools.
Compensation Annual Base Pay Range: $125,000—$220,000 USD.
Pay may vary based on factors such as job‑related skills, level, experience, geographic location, and relevant education or training. This position may also be eligible for discretionary bonus and options.
CPRA Privacy Notice for California Candidates.
#J-18808-Ljbffr