Great Minds
Director, Market Research and Intelligence
Great Minds, Washington, District of Columbia, us, 20022
Director, Market Research and Intelligence
Join to apply for the
Director, Market Research and Intelligence
role at
Great Minds .
Who We Are Great Minds is a high-growth, mission‑driven organization founded by educators in 2007. As a for‑profit Public Benefit Corporation, we believe all students deserve access to meaningful, challenging content—and all teachers deserve tools that are intuitive, effective, and built for the realities of today’s classrooms.
What We Build We develop high‑quality, knowledge‑rich math, science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes. We are committed to usability, coherence, and practical implementation—supporting teachers not just through curriculum, but with professional learning, purposeful technology, and responsive service that enables strong adoption and impact.
Eureka Math – the most widely used math curriculum in the U.S., focusing on balancing conceptual understanding, procedural fluency, and application.
Wit & Wisdom and Arts & Letters ELA – anchor our reading strategy with content‑rich, grade‑level instruction that integrates literature, history, and the arts, grounded in the science of reading. Geodes® complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.
PhD Science – a hands‑on K‑5 science program that sparks curiosity as students build enduring knowledge of how the scientific world works.
Other products: Eureka Math², Geodes®, and additional offerings.
Where We’re Headed Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected, customer‑informed experiences across the full educator journey—from curriculum to professional learning to platform and support. Our long‑term vision is to become a true partner in impact—not just delivering curriculum, but supporting educators in achieving outcomes at scale.
Job Purpose The Director, Market Research & Intelligence (GTM) leads the translation of K–12 market and customer insights into go‑to‑market decisions. This hands‑on director owns the GTM research and intelligence roadmap across the product and customer lifecycle. The role synthesizes market and policy trends, customer voice, and competitor moves into decision‑ready guidance for Marketing and Sales, advancing student impact and sustainable growth.
Responsibilities
Shape and manage a market research agenda aligned to GTM business goals to guide Marketing and Sales efforts.
Design and execute primary and secondary research and convert findings into concise briefs, dashboards, and leadership readouts; evangelize relevant, actionable narratives that drive decisions and trade‑offs.
Provide rapid analysis on industry developments and competitor moves that affect business, marketing, and sales strategy; advise leaders on implications and recommended actions.
Work closely with Enterprise Strategy, Government Relations and Policy, and Product Research & Validation to curate a single, trusted view of the market and customer.
Use a mixed‑methods toolkit—conjoint/MaxDiff for feature prioritization; Van Westendorp or Gabor‑Granger for pricing; qualitative/quantitative studies to recommend packaging and sampling strategies.
Select and manage partners, platforms, and panels; uphold privacy/consent and research ethics; standardize templates, QA, and knowledge management.
Coach a small team and cross‑functional contributors; elevate the organization’s research culture; build repeatable playbooks that improve quality and speed.
Track how insights change outcomes (e.g., win‑rate lift in target segments, stronger adoption/retention, campaign performance deltas).
Requirements
7+ years in market/consumer research, insights, or market intelligence—ideally in K–12 curriculum/assessment/edtech; 5 years of managing a team or leading the research agenda.
Proven depth in quantitative and qualitative methods in support of marketing and product development (survey design, conjoint/MaxDiff, pricing research, segmentation, win–loss, moderated studies).
Strong storytelling and data visualization skills; confident presenting to executives and aligning cross‑functional teams.
Hands‑on experience with research & BI tools (Qualtrics, SurveyMonkey, Alida, Excel, Sheets, Tableau, Power BI; SPSS, R, Python a plus).
Experience building/managing an insight panel/community and third‑party research vendors.
Working knowledge of K–12 buying groups, state adoption cycles, policy/funding context, and educator needs.
Excellent project‑management; able to prioritize and deliver multiple workstreams on time and on budget.
Preferred
Track record turning insights into GTM action with Product Marketing, Sales, and Success.
Experience establishing brand health and message‑effectiveness tracking programs.
Required Education
Bachelor’s degree required; advanced degree preferred (education, marketing, statistics, economics, measurement, or related).
Job Status Full‑time, Remote.
Compensation The expected base salary range for this position is $173,000–$189,000; salary may vary based on factors including location, work experience, skills and internal equity. Base salary does not include benefits or other incentives.
Application A cover letter and resume are required to be considered for this position. New employees will be required to successfully complete a background check.
Communication to applicants will come only from email addresses with the domains greatminds.org or greatminds.recruitee.com. If contacted through another domain or a request for banking or other sensitive information, please contact security@greatminds.org.
Equal Opportunity Employer Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability, age, genetic information, or any other status protected under applicable federal, state, or local laws. Our policy reflects and affirms the organization’s commitment to the principles of fair employment and the elimination of all discriminatory practices.
#J-18808-Ljbffr
Director, Market Research and Intelligence
role at
Great Minds .
Who We Are Great Minds is a high-growth, mission‑driven organization founded by educators in 2007. As a for‑profit Public Benefit Corporation, we believe all students deserve access to meaningful, challenging content—and all teachers deserve tools that are intuitive, effective, and built for the realities of today’s classrooms.
What We Build We develop high‑quality, knowledge‑rich math, science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes. We are committed to usability, coherence, and practical implementation—supporting teachers not just through curriculum, but with professional learning, purposeful technology, and responsive service that enables strong adoption and impact.
Eureka Math – the most widely used math curriculum in the U.S., focusing on balancing conceptual understanding, procedural fluency, and application.
Wit & Wisdom and Arts & Letters ELA – anchor our reading strategy with content‑rich, grade‑level instruction that integrates literature, history, and the arts, grounded in the science of reading. Geodes® complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.
PhD Science – a hands‑on K‑5 science program that sparks curiosity as students build enduring knowledge of how the scientific world works.
Other products: Eureka Math², Geodes®, and additional offerings.
Where We’re Headed Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected, customer‑informed experiences across the full educator journey—from curriculum to professional learning to platform and support. Our long‑term vision is to become a true partner in impact—not just delivering curriculum, but supporting educators in achieving outcomes at scale.
Job Purpose The Director, Market Research & Intelligence (GTM) leads the translation of K–12 market and customer insights into go‑to‑market decisions. This hands‑on director owns the GTM research and intelligence roadmap across the product and customer lifecycle. The role synthesizes market and policy trends, customer voice, and competitor moves into decision‑ready guidance for Marketing and Sales, advancing student impact and sustainable growth.
Responsibilities
Shape and manage a market research agenda aligned to GTM business goals to guide Marketing and Sales efforts.
Design and execute primary and secondary research and convert findings into concise briefs, dashboards, and leadership readouts; evangelize relevant, actionable narratives that drive decisions and trade‑offs.
Provide rapid analysis on industry developments and competitor moves that affect business, marketing, and sales strategy; advise leaders on implications and recommended actions.
Work closely with Enterprise Strategy, Government Relations and Policy, and Product Research & Validation to curate a single, trusted view of the market and customer.
Use a mixed‑methods toolkit—conjoint/MaxDiff for feature prioritization; Van Westendorp or Gabor‑Granger for pricing; qualitative/quantitative studies to recommend packaging and sampling strategies.
Select and manage partners, platforms, and panels; uphold privacy/consent and research ethics; standardize templates, QA, and knowledge management.
Coach a small team and cross‑functional contributors; elevate the organization’s research culture; build repeatable playbooks that improve quality and speed.
Track how insights change outcomes (e.g., win‑rate lift in target segments, stronger adoption/retention, campaign performance deltas).
Requirements
7+ years in market/consumer research, insights, or market intelligence—ideally in K–12 curriculum/assessment/edtech; 5 years of managing a team or leading the research agenda.
Proven depth in quantitative and qualitative methods in support of marketing and product development (survey design, conjoint/MaxDiff, pricing research, segmentation, win–loss, moderated studies).
Strong storytelling and data visualization skills; confident presenting to executives and aligning cross‑functional teams.
Hands‑on experience with research & BI tools (Qualtrics, SurveyMonkey, Alida, Excel, Sheets, Tableau, Power BI; SPSS, R, Python a plus).
Experience building/managing an insight panel/community and third‑party research vendors.
Working knowledge of K–12 buying groups, state adoption cycles, policy/funding context, and educator needs.
Excellent project‑management; able to prioritize and deliver multiple workstreams on time and on budget.
Preferred
Track record turning insights into GTM action with Product Marketing, Sales, and Success.
Experience establishing brand health and message‑effectiveness tracking programs.
Required Education
Bachelor’s degree required; advanced degree preferred (education, marketing, statistics, economics, measurement, or related).
Job Status Full‑time, Remote.
Compensation The expected base salary range for this position is $173,000–$189,000; salary may vary based on factors including location, work experience, skills and internal equity. Base salary does not include benefits or other incentives.
Application A cover letter and resume are required to be considered for this position. New employees will be required to successfully complete a background check.
Communication to applicants will come only from email addresses with the domains greatminds.org or greatminds.recruitee.com. If contacted through another domain or a request for banking or other sensitive information, please contact security@greatminds.org.
Equal Opportunity Employer Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability, age, genetic information, or any other status protected under applicable federal, state, or local laws. Our policy reflects and affirms the organization’s commitment to the principles of fair employment and the elimination of all discriminatory practices.
#J-18808-Ljbffr