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Company Overview
Embark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. At PROCEPT, we put the patient first in everything we do and are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, uphold the trust of our shareholders. That starts with a commitment to our People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities.
Opportunity We are seeking a strategic and dynamic leader to build and lead our Commercial Marketing function at PROCEPT BioRobotics. This is a critical function that will serve as an engine for our commercial strategy, driving a truly customer‑centric approach throughout the organization. The successful candidate will be a transformational leader who can coach and develop a team of marketers with deep subject matter expertise in key customer audiences (from surgeons, to urologist practice staff, to hospital executives) and ultimately sites of care (e.g., OR, hospital, and urology practice). This leader will take Procept’s multifaceted value proposition and develop integrated marketing plans and commercial programs that drive awareness and adoption of Aquablation.
Reporting directly to the VP of Marketing, this leader will provide the vision to ensure commercial marketing strategies align with our marketing operations. As a member of the Marketing Leadership team, the successful candidate will work closely with marketing and sales leadership to coordinate strategic plans, define commercial marketing goals and KPIs, establish marketing best‑practice standards, and arm commercial teams with high‑impact sales materials that scale the Procept value story in‑market.
Responsibilities
Audience‑Centric Strategy & Execution
Build a continuum of marketing programs for surgeons, their practices, and hospitals that drive awareness to advocacy among these key customer audiences (e.g., surgeons, urologist practice staff, hospital executives, and program leaders).
Identify and quantify key customer, clinical, and economic barriers to adoption.
Develop and execute targeted marketing programs that address these barriers with compelling messaging and evidence, with the core goal of driving adoption of Aquablation as a first‑line treatment for BPH.
Commercial Marketing Alignment
Work with marketing and sales leadership to align on a unified go‑to‑market strategy, defining the value proposition, procedure positioning, and competitive messaging.
Collaborate cross‑functionally to ensure consistency in brand discipline, training, and the seamless delivery of content and tools to drive a cohesive commercial effort.
Provide strategic insights into our annual planning process.
Partner with international colleagues to adapt and leverage U.S. commercial strategies for global markets and ensure consistent Aquablation messaging worldwide.
Program Launch Excellence & Practice Integration
Drive program launch excellence initiatives to ensure the successful integration of Aquablation as a strategic service line in hospitals, urologist practices, and health systems.
Lead urologist practice integration initiatives to embed our solutions and build sustainable Aquablation programs.
Define and track success metrics for program adoption to ensure a seamless transition from launch to standard practice.
Commercial Tools & Capabilities
In close collaboration with the global learning and development team and sales leadership, develop scalable and sustained tools and capabilities that communicate the value propositions of Aquablation, focusing on clinical, economic, and procedural benefits.
Develop a comprehensive content library that is easily accessible and empowers the sales team with on‑demand digital and physical resources.
Clinical Marketing Scale & Amplification
Establish best‑in‑class clinical marketing practices, including a key opinion leader (KOL) strategy to drive peer‑to‑peer education.
Provide strategic leadership in Aquablation’s engagement with professional societies and regional chapters, guiding programs, educational initiatives, and collaborations that advance adoption.
Ensure consistent value messaging across all marketing collateral, sales tools and with KOLs, tailoring content to specific personas.
Cross‑Functional Partnership
Partner with Marketing Communications to develop comprehensive marketing campaign plans, defining goals, desired customer actions, communication channel strategy, and required content by persona and channel.
Interface closely with the Market Access team to build health‑economic messaging rooted in real‑world evidence.
Collaborate with marketing operations and analytics teams to ensure tracking and measurement of audience messaging, content, and integrated marketing campaigns effectiveness.
Team Leadership and Talent Development
Lead, coach, and develop a team of marketers with expertise in clinical, practice, and hospital marketing.
Foster a culture of excellence, collaboration, and continuous improvement within the team.
Qualifications We Need You to Possess
12+ years of marketing experience, preferably in the medical device industry, with demonstrable examples of success.
A proven track record of leadership by example, as well as recruiting and developing high‑performing teams.
The proven ability to make the complex easy to understand and effectively build customer belief and drive product adoption.
Exceptional interpersonal skills, including strong verbal, listening, and written communication.
A strong data‑driven leader with deep expertise in reporting, performance analysis, and strategic prioritization.
Demonstrated success navigating complex business environments and driving efficient and effective execution.
Experience working with C‑suite hospital administrators and decision‑support functions within hospitals and health systems is also desired, with familiarity with health‑economic and hospital finance fundamentals.
A Bachelor’s degree in marketing, business or related field discipline is required; an MBA or advanced degree is desirable.
Ideally based in the Bay Area.
Qualifications We Would Like You to Possess
Experience in the surgical robotics, or with other novel, high‑growth medical products/therapies.
Experience marketing directly to surgeons and hospital executives.
Compensation $213,000 - $251,000 a year. This position also includes a 25% bonus and RSUs at offer.
Culture At
PROCEPT , we believe every person matters—every employee, every patient, every caregiver. We innovate everywhere with pathological optimism, staying humble and highly engaged, and working together seamlessly for a common goal. Curiosity, ingenuity, and conviction in the power of technology will transform the lives of our patients and providers. Our live induction program and one‑of‑a‑kind management program build the best managers in the industry, fostering collaboration, growth, and a culture of continuous learning.
Benefits PROCEPT’s health and wellness benefits are among the best in the industry. We offer comprehensive coverage, wellness programs, on‑site gym, a 401(k) plan with employer match, short‑term and long‑term disability coverage, basic life insurance, wellbeing benefits, flexible or paid time off, paid parental leave, paid holidays, and much more.
Equal Employment Opportunity Statement PROCEPT BioRobotics is an equal opportunity employer committed to diversity and inclusion. We prohibit discrimination and harassment on the basis of race, color, national origin, religion, gender, gender identity, sexual orientation, disability, genetic information, pregnancy, age, or any other protected status.
Pay Range Transparency Procept is committed to fair and equitable compensation practices. The pay range(s) for this role represent a base salary range for non‑commissionable roles or on‑target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job‑related skills, depth of experience, relevant certifications and training, and specific work location.
Work Environment We’ll provide you training for, and ask you to maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and support regulatory compliance. This also includes understanding and adhering to the PROCEPT BioRobotics Quality & EHS policies.
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Opportunity We are seeking a strategic and dynamic leader to build and lead our Commercial Marketing function at PROCEPT BioRobotics. This is a critical function that will serve as an engine for our commercial strategy, driving a truly customer‑centric approach throughout the organization. The successful candidate will be a transformational leader who can coach and develop a team of marketers with deep subject matter expertise in key customer audiences (from surgeons, to urologist practice staff, to hospital executives) and ultimately sites of care (e.g., OR, hospital, and urology practice). This leader will take Procept’s multifaceted value proposition and develop integrated marketing plans and commercial programs that drive awareness and adoption of Aquablation.
Reporting directly to the VP of Marketing, this leader will provide the vision to ensure commercial marketing strategies align with our marketing operations. As a member of the Marketing Leadership team, the successful candidate will work closely with marketing and sales leadership to coordinate strategic plans, define commercial marketing goals and KPIs, establish marketing best‑practice standards, and arm commercial teams with high‑impact sales materials that scale the Procept value story in‑market.
Responsibilities
Audience‑Centric Strategy & Execution
Build a continuum of marketing programs for surgeons, their practices, and hospitals that drive awareness to advocacy among these key customer audiences (e.g., surgeons, urologist practice staff, hospital executives, and program leaders).
Identify and quantify key customer, clinical, and economic barriers to adoption.
Develop and execute targeted marketing programs that address these barriers with compelling messaging and evidence, with the core goal of driving adoption of Aquablation as a first‑line treatment for BPH.
Commercial Marketing Alignment
Work with marketing and sales leadership to align on a unified go‑to‑market strategy, defining the value proposition, procedure positioning, and competitive messaging.
Collaborate cross‑functionally to ensure consistency in brand discipline, training, and the seamless delivery of content and tools to drive a cohesive commercial effort.
Provide strategic insights into our annual planning process.
Partner with international colleagues to adapt and leverage U.S. commercial strategies for global markets and ensure consistent Aquablation messaging worldwide.
Program Launch Excellence & Practice Integration
Drive program launch excellence initiatives to ensure the successful integration of Aquablation as a strategic service line in hospitals, urologist practices, and health systems.
Lead urologist practice integration initiatives to embed our solutions and build sustainable Aquablation programs.
Define and track success metrics for program adoption to ensure a seamless transition from launch to standard practice.
Commercial Tools & Capabilities
In close collaboration with the global learning and development team and sales leadership, develop scalable and sustained tools and capabilities that communicate the value propositions of Aquablation, focusing on clinical, economic, and procedural benefits.
Develop a comprehensive content library that is easily accessible and empowers the sales team with on‑demand digital and physical resources.
Clinical Marketing Scale & Amplification
Establish best‑in‑class clinical marketing practices, including a key opinion leader (KOL) strategy to drive peer‑to‑peer education.
Provide strategic leadership in Aquablation’s engagement with professional societies and regional chapters, guiding programs, educational initiatives, and collaborations that advance adoption.
Ensure consistent value messaging across all marketing collateral, sales tools and with KOLs, tailoring content to specific personas.
Cross‑Functional Partnership
Partner with Marketing Communications to develop comprehensive marketing campaign plans, defining goals, desired customer actions, communication channel strategy, and required content by persona and channel.
Interface closely with the Market Access team to build health‑economic messaging rooted in real‑world evidence.
Collaborate with marketing operations and analytics teams to ensure tracking and measurement of audience messaging, content, and integrated marketing campaigns effectiveness.
Team Leadership and Talent Development
Lead, coach, and develop a team of marketers with expertise in clinical, practice, and hospital marketing.
Foster a culture of excellence, collaboration, and continuous improvement within the team.
Qualifications We Need You to Possess
12+ years of marketing experience, preferably in the medical device industry, with demonstrable examples of success.
A proven track record of leadership by example, as well as recruiting and developing high‑performing teams.
The proven ability to make the complex easy to understand and effectively build customer belief and drive product adoption.
Exceptional interpersonal skills, including strong verbal, listening, and written communication.
A strong data‑driven leader with deep expertise in reporting, performance analysis, and strategic prioritization.
Demonstrated success navigating complex business environments and driving efficient and effective execution.
Experience working with C‑suite hospital administrators and decision‑support functions within hospitals and health systems is also desired, with familiarity with health‑economic and hospital finance fundamentals.
A Bachelor’s degree in marketing, business or related field discipline is required; an MBA or advanced degree is desirable.
Ideally based in the Bay Area.
Qualifications We Would Like You to Possess
Experience in the surgical robotics, or with other novel, high‑growth medical products/therapies.
Experience marketing directly to surgeons and hospital executives.
Compensation $213,000 - $251,000 a year. This position also includes a 25% bonus and RSUs at offer.
Culture At
PROCEPT , we believe every person matters—every employee, every patient, every caregiver. We innovate everywhere with pathological optimism, staying humble and highly engaged, and working together seamlessly for a common goal. Curiosity, ingenuity, and conviction in the power of technology will transform the lives of our patients and providers. Our live induction program and one‑of‑a‑kind management program build the best managers in the industry, fostering collaboration, growth, and a culture of continuous learning.
Benefits PROCEPT’s health and wellness benefits are among the best in the industry. We offer comprehensive coverage, wellness programs, on‑site gym, a 401(k) plan with employer match, short‑term and long‑term disability coverage, basic life insurance, wellbeing benefits, flexible or paid time off, paid parental leave, paid holidays, and much more.
Equal Employment Opportunity Statement PROCEPT BioRobotics is an equal opportunity employer committed to diversity and inclusion. We prohibit discrimination and harassment on the basis of race, color, national origin, religion, gender, gender identity, sexual orientation, disability, genetic information, pregnancy, age, or any other protected status.
Pay Range Transparency Procept is committed to fair and equitable compensation practices. The pay range(s) for this role represent a base salary range for non‑commissionable roles or on‑target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job‑related skills, depth of experience, relevant certifications and training, and specific work location.
Work Environment We’ll provide you training for, and ask you to maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and support regulatory compliance. This also includes understanding and adhering to the PROCEPT BioRobotics Quality & EHS policies.
#J-18808-Ljbffr