Zeta Global
Zeta Global (NYSE: ZETA) is an AI-powered marketing cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to unify identity, intelligence, and omnichannel activation into a single platform powered by one of the industry’s largest proprietary databases and AI.
Role Data Analyst – Actions Account Analytics team. You will be a key member of a high-impact traditional marketing analytics group, driving scale, efficiency, and innovation across client and internal workflows.
Responsibilities
Own end-to-end campaign reporting, performance tracking, and optimization analysis across multiple clients and verticals.
Design testing frameworks, attribution logic, and optimization strategies to enhance ROI and efficiency.
Identify performance trends and uncover opportunities for optimization using statistical, predictive, and AI-driven techniques.
Develop and implement AI-powered automation workflows to improve campaign analysis, reporting, and decision-making.
Collaborate with Engineering teams to productionize AI solutions, including data enrichment, predictive modeling, and insight generation.
Leverage LLMs and generative AI tools to accelerate analysis, content creation, and reporting tasks.
Continuously evaluate and integrate emerging AI technologies that streamline workflows or enhance analytics capabilities.
Develop, automate, and maintain Tableau dashboards and SQL-based data pipelines that surface real-time insights.
Translate complex datasets into clear, actionable stories that guide business and client decisions.
Support client and leadership meetings with narrative-driven data presentations that connect outcomes to business value.
Collaborate closely with Campaign Management, Sales, Product, and Data Science teams to enhance data accessibility, model performance, and platform automation.
Act as a strategic partner to client success leads, helping define and interpret KPIs and inform campaign strategy.
Work cross-functionally to scale AI tools and workflows across the broader Actions analytics ecosystem.
Improve data processes by designing efficient queries, validating data integrity, and creating scalable reporting solutions.
Contribute to the continuous improvement of internal analytics tools, automation pipelines, and best practices.
Requirements
3+ years of experience in analytics or business intelligence, preferably within consulting or performance marketing.
Demonstrated experience building or integrating AI-driven analytics processes, such as LLM-assisted analysis or model-based optimization.
Strong SQL skills (joins, performance optimization).
Exceptional attention to detail with the ability to meet aggressive deadlines.
2+ years’ experience with Tableau or similar BI tools (Power BI, Looker).
Proven ability to move AI prototypes into production-ready, repeatable solutions.
Strong presentation and storytelling skills – able to simplify technical analyses for non-technical audiences.
Experience building and polishing PowerPoint presentations, with an emphasis on storytelling.
Bachelor’s or Master’s degree in Analytics, Statistics, Data Science, or a related quantitative field.
Preferred Skills
Understanding of digital marketing performance metrics, lead generation funnels, or campaign optimization principles.
Hands‑on experience with APIs, automation frameworks (e.g., Airflow, Prefect, Zapier), or AI platforms to scale analytics tasks.
Experience with cloud data warehouses (Snowflake, Redshift, BigQuery).
Experience with OpenAI API, Base44, Replit, Vertex AI, or similar platforms.
Familiarity with predictive modeling or machine learning pipelines.
Proficiency in Python (preferred) or R for analytical scripting and automation.
Work experience in higher education or programmatic marketing.
Who You Are
Excited about the future of AI and its transformative potential – curiosity, ambition, and a drive to apply new AI techniques.
Data-driven innovator with curiosity for how AI can supercharge analytics and decision-making.
Comfortable balancing analytical rigor with AI experimentation and rapid iteration.
Strong communicator who bridges technical AI concepts with clear business narratives.
A builder at heart – eager to operationalize and scale AI solutions across teams.
Collaborative, entrepreneurial, and motivated to shape the next generation of analytics at Zeta.
Benefits & Perks
Unlimited PTO
Excellent medical, dental, and vision coverage
Employee equity
Employee discounts, virtual wellness classes, and pet insurance
Salary Range $90,000 - $100,000.00, depending on experience.
People & Culture Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. Learn more about our commitment to diversity, equity and inclusion
here .
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Role Data Analyst – Actions Account Analytics team. You will be a key member of a high-impact traditional marketing analytics group, driving scale, efficiency, and innovation across client and internal workflows.
Responsibilities
Own end-to-end campaign reporting, performance tracking, and optimization analysis across multiple clients and verticals.
Design testing frameworks, attribution logic, and optimization strategies to enhance ROI and efficiency.
Identify performance trends and uncover opportunities for optimization using statistical, predictive, and AI-driven techniques.
Develop and implement AI-powered automation workflows to improve campaign analysis, reporting, and decision-making.
Collaborate with Engineering teams to productionize AI solutions, including data enrichment, predictive modeling, and insight generation.
Leverage LLMs and generative AI tools to accelerate analysis, content creation, and reporting tasks.
Continuously evaluate and integrate emerging AI technologies that streamline workflows or enhance analytics capabilities.
Develop, automate, and maintain Tableau dashboards and SQL-based data pipelines that surface real-time insights.
Translate complex datasets into clear, actionable stories that guide business and client decisions.
Support client and leadership meetings with narrative-driven data presentations that connect outcomes to business value.
Collaborate closely with Campaign Management, Sales, Product, and Data Science teams to enhance data accessibility, model performance, and platform automation.
Act as a strategic partner to client success leads, helping define and interpret KPIs and inform campaign strategy.
Work cross-functionally to scale AI tools and workflows across the broader Actions analytics ecosystem.
Improve data processes by designing efficient queries, validating data integrity, and creating scalable reporting solutions.
Contribute to the continuous improvement of internal analytics tools, automation pipelines, and best practices.
Requirements
3+ years of experience in analytics or business intelligence, preferably within consulting or performance marketing.
Demonstrated experience building or integrating AI-driven analytics processes, such as LLM-assisted analysis or model-based optimization.
Strong SQL skills (joins, performance optimization).
Exceptional attention to detail with the ability to meet aggressive deadlines.
2+ years’ experience with Tableau or similar BI tools (Power BI, Looker).
Proven ability to move AI prototypes into production-ready, repeatable solutions.
Strong presentation and storytelling skills – able to simplify technical analyses for non-technical audiences.
Experience building and polishing PowerPoint presentations, with an emphasis on storytelling.
Bachelor’s or Master’s degree in Analytics, Statistics, Data Science, or a related quantitative field.
Preferred Skills
Understanding of digital marketing performance metrics, lead generation funnels, or campaign optimization principles.
Hands‑on experience with APIs, automation frameworks (e.g., Airflow, Prefect, Zapier), or AI platforms to scale analytics tasks.
Experience with cloud data warehouses (Snowflake, Redshift, BigQuery).
Experience with OpenAI API, Base44, Replit, Vertex AI, or similar platforms.
Familiarity with predictive modeling or machine learning pipelines.
Proficiency in Python (preferred) or R for analytical scripting and automation.
Work experience in higher education or programmatic marketing.
Who You Are
Excited about the future of AI and its transformative potential – curiosity, ambition, and a drive to apply new AI techniques.
Data-driven innovator with curiosity for how AI can supercharge analytics and decision-making.
Comfortable balancing analytical rigor with AI experimentation and rapid iteration.
Strong communicator who bridges technical AI concepts with clear business narratives.
A builder at heart – eager to operationalize and scale AI solutions across teams.
Collaborative, entrepreneurial, and motivated to shape the next generation of analytics at Zeta.
Benefits & Perks
Unlimited PTO
Excellent medical, dental, and vision coverage
Employee equity
Employee discounts, virtual wellness classes, and pet insurance
Salary Range $90,000 - $100,000.00, depending on experience.
People & Culture Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. Learn more about our commitment to diversity, equity and inclusion
here .
#J-18808-Ljbffr