D.L. Evans Bank
2 days ago – Be among the first 25 applicants
Job Description The Digital Marketing Specialist designs, creates, and delivers digital marketing programs to support the expansion and growth of the bank. She or he is responsible for planning, developing, and executing digital programs, including website strategy and design, social media, mobile, email marketing, online advertising, and branch digital advertising. Additionally, the specialist answers questions, directs telephone calls and visitors, prepares documents, and maintains data.
Qualifications
Must be at least 18 years old
High school diploma or equivalent and an Associate's Degree in Marketing, Advertising, Communications, or a related field required
At least three years of related experience preferred
Must have working knowledge of Adobe Creative Suite (Illustrator, InDesign, Photoshop, Acrobat)
Must possess an understanding of social media channels, online advertising, website management, and SEO and a strong understanding of current and emerging social media channels
Accurate and attentive to detail
Willing and able to help others
Able to use a computer, adding machine, copy machine, and basic business equipment
Able to get along well with coworkers
Able to use the internet and e‑mail and demonstrate an understanding of Microsoft Office products and usage
Well organized and able to meet deadlines
Responsibilities
Assists in the development and implementation of digital marketing programs, including online advertising and search engine optimization
Researches and makes recommendations for the establishment of social media
Researches and maintains a working knowledge of Search Engine Optimization (SEO) and Ad Words programs and provides updates and recommendations to Vice President Marketing Director
Works to improve the online brand presence
Stays up-to-date with digital media technologies and latest trends
Assists in planning, developing, and implementing the bank's SEO strategy and stays up to date with the latest SEO trends and best practices
Researches and identifies third‑party vendors to facilitate objectives and makes recommendations to Vice President Marketing Director
Plans, writes, and edits web content for digital media and other communication tools
Creates articles, advertisements, and announcements for social media activities
Provides assistance to the Vice President Marketing Director with social marketing, internet marketing, and email marketing and promotions
Initiates, launches, and monitors progress of digital platforms to improve the bank’s online presence
Maintains and monitors all social media channels and researches social media and related tools and explores ways to use them to reach new audiences across various platforms to increase product and brand awareness
Ensures that digital media activities are effective and support marketing objectives
Monitors and updates all digital touch points, including the bank’s website and online reviews
Maintains website analytics and generates and analyzes data
Monitors external blogs, social networking sites, and forums and participates in the conversation as needed
Tracks online traffic communication in order to respond on a timely basis to visitor questions
Tracks and analyzes the effectiveness of D.L. Evans Bank’s digital media
Schedules content for the bank’s digital in‑branch advertising and troubleshoots any issues that may arise
Resolves requests, questions, and problems courteously and professionally and ensures that communications are efficient and effective
Ensures that marketing activities create positive customer and community responses
Creates digital content such as website, blogs, press releases and podcasts, infographics, videos, etc.
Researches and assists in implementing an online email marketing platform
Regularly tracks and obtains insights into competitor strategies
Researches ways to improve website traffic
Manages digital media tools and remains current on the use of emerging tools and their applicability to D.L. Evans Bank
Maintains and projects the Bank's professional reputation
Keeps management informed of area activities and any significant problems or concerns
Serves as a representative for D.L. Evans Bank in the community
Completes special projects as assigned
Company Description D.L. Evans Bank is a community bank that has been serving Southern Idaho and Northern Utah since 1904. We provide premier banking services while fostering a working environment dedicated to teamwork and excellent customer service. If you are a dynamic, customer‑driven individual, whether experienced or just beginning your career, we encourage you to apply.
D.L. Evans Bank is an Equal Opportunity Employer (EOE/AA/W/M/Vets/Disabled). VEVRAA Federal Contractor.
Benefits
Medical Insurance
Dental Insurance
Vision Insurance
FSA
401(k)
Employee Stock Ownership Plan
Paid Vacation
Sick Time
Life Insurance
Long‑term Disability Insurance
Seniority Level Entry level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Banking
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Job Description The Digital Marketing Specialist designs, creates, and delivers digital marketing programs to support the expansion and growth of the bank. She or he is responsible for planning, developing, and executing digital programs, including website strategy and design, social media, mobile, email marketing, online advertising, and branch digital advertising. Additionally, the specialist answers questions, directs telephone calls and visitors, prepares documents, and maintains data.
Qualifications
Must be at least 18 years old
High school diploma or equivalent and an Associate's Degree in Marketing, Advertising, Communications, or a related field required
At least three years of related experience preferred
Must have working knowledge of Adobe Creative Suite (Illustrator, InDesign, Photoshop, Acrobat)
Must possess an understanding of social media channels, online advertising, website management, and SEO and a strong understanding of current and emerging social media channels
Accurate and attentive to detail
Willing and able to help others
Able to use a computer, adding machine, copy machine, and basic business equipment
Able to get along well with coworkers
Able to use the internet and e‑mail and demonstrate an understanding of Microsoft Office products and usage
Well organized and able to meet deadlines
Responsibilities
Assists in the development and implementation of digital marketing programs, including online advertising and search engine optimization
Researches and makes recommendations for the establishment of social media
Researches and maintains a working knowledge of Search Engine Optimization (SEO) and Ad Words programs and provides updates and recommendations to Vice President Marketing Director
Works to improve the online brand presence
Stays up-to-date with digital media technologies and latest trends
Assists in planning, developing, and implementing the bank's SEO strategy and stays up to date with the latest SEO trends and best practices
Researches and identifies third‑party vendors to facilitate objectives and makes recommendations to Vice President Marketing Director
Plans, writes, and edits web content for digital media and other communication tools
Creates articles, advertisements, and announcements for social media activities
Provides assistance to the Vice President Marketing Director with social marketing, internet marketing, and email marketing and promotions
Initiates, launches, and monitors progress of digital platforms to improve the bank’s online presence
Maintains and monitors all social media channels and researches social media and related tools and explores ways to use them to reach new audiences across various platforms to increase product and brand awareness
Ensures that digital media activities are effective and support marketing objectives
Monitors and updates all digital touch points, including the bank’s website and online reviews
Maintains website analytics and generates and analyzes data
Monitors external blogs, social networking sites, and forums and participates in the conversation as needed
Tracks online traffic communication in order to respond on a timely basis to visitor questions
Tracks and analyzes the effectiveness of D.L. Evans Bank’s digital media
Schedules content for the bank’s digital in‑branch advertising and troubleshoots any issues that may arise
Resolves requests, questions, and problems courteously and professionally and ensures that communications are efficient and effective
Ensures that marketing activities create positive customer and community responses
Creates digital content such as website, blogs, press releases and podcasts, infographics, videos, etc.
Researches and assists in implementing an online email marketing platform
Regularly tracks and obtains insights into competitor strategies
Researches ways to improve website traffic
Manages digital media tools and remains current on the use of emerging tools and their applicability to D.L. Evans Bank
Maintains and projects the Bank's professional reputation
Keeps management informed of area activities and any significant problems or concerns
Serves as a representative for D.L. Evans Bank in the community
Completes special projects as assigned
Company Description D.L. Evans Bank is a community bank that has been serving Southern Idaho and Northern Utah since 1904. We provide premier banking services while fostering a working environment dedicated to teamwork and excellent customer service. If you are a dynamic, customer‑driven individual, whether experienced or just beginning your career, we encourage you to apply.
D.L. Evans Bank is an Equal Opportunity Employer (EOE/AA/W/M/Vets/Disabled). VEVRAA Federal Contractor.
Benefits
Medical Insurance
Dental Insurance
Vision Insurance
FSA
401(k)
Employee Stock Ownership Plan
Paid Vacation
Sick Time
Life Insurance
Long‑term Disability Insurance
Seniority Level Entry level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Banking
#J-18808-Ljbffr