Logo
Abacus Business Computer

Digital Marketing Specialist

Abacus Business Computer, New York, New York, us, 10261

Save Job

Abacus Business Computer (abcPOS) is a New York City-based technology company specializing in comprehensive point-of-sale (POS) systems and integrated payment solutions. With over 30 years of industry expertise, abcPOS offers an all-in-one platform that combines POS systems, merchant services, and growth-focused marketing tools.

Serving more than 6,000 businesses and supporting over 40,000 devices, abcPOS empowers a diverse customer base — from restaurants and retail stores to e-commerce ventures, franchises, and international enterprises — with scalable, reliable, and innovative business solutions.

What We Looking For: We seek a results-driven Marketing Specialist with expertise in SEO, SEM, and hospitality content creation to spearhead our digital growth. The ideal candidate will craft and execute data-backed SEO strategies, optimize PPC campaigns, and leverage analytics to maximize performance.

You’ll create compelling restaurant-focused content across all digital channels while implementing high-converting retargeting strategies. Working closely with our external digital agency, you’ll ensure technical SEO excellence. This role requires tight collaboration with Sales and Business Development to generate quality leads through strategic video production, email marketing, and targeted digital advertising campaigns that both attract and nurture customer relationships.

Responsibilities Private Traffic Channels

Establish sending rules, timing strategies, and audience segmentation

Monthly performance tracking (open rates, click-through rates, conversion rates)

Optimization based on data analysis

Online Advertising Management & Analytics

Manage and execute campaigns across Meta, Google Ads, and SEO/SEM platforms

Generate monthly performance reports for internal evaluation

#J-18808-Ljbffr