Kontoor Brands, Inc.
Manager, Western Marketing - Wrangler
Kontoor Brands, Inc., Greensboro, North Carolina, us, 27497
Manager, Western Marketing - Wrangler
Join to apply for the
Manager, Western Marketing - Wrangler
role at
Kontoor Brands, Inc.
Who We Are Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose‑led organization focused on leveraging its global platform, strategic sourcing model and best‑in‑class supply chain to drive brand growth and deliver long‑term value for its stakeholders.
Job Posting Wrangler, the #1 Western heritage brand, is seeking a dynamic marketing manager with a connection to the western lifestyle and a track record of success within the Western lifestyle apparel space. This person will lead all Wrangler Western marketing – from retail marketing GTM, through to all consumer marketing, assets and media. The position has day‑to‑day management of a small team and works cross‑functionally with PR, Social, DTC, Merchandising, Design & Sales. The focus is fully supporting defined NAM business objectives, engaging the current loyal consumer while finding ways to attract and engage a younger & western‑inspired audience in service of stimulating increased sales to the trade and consumer.
Duties and Responsibilities
Implement and drive an efficient and effective brand/retail marketing component of the GTM process. Taking seasonal merch/design briefs and creating robust product marketing strategies – naming, positioning, sell‑in tools, catalogues etc. In addition, finding creative ways to generate continued interest in key replenishment programs (either for existing or new audiences, at retail & DTC), along with compelling retail promotions. Collaborate and communicate extensively with design, merch, sales and other key stakeholders.
Drive the development of best‑in‑class marketing assets (still & video), in collaboration with the Global Creative director. Develop the strategy & brief and own the timelines to allow for optimal creative development, stakeholder alignment and a seamless production process to ensure execution levels exceed competitors and retailers.
Engage all necessary stakeholders (Integrated marketing, IPM, Sales etc) in a timely manner to ensure the role of assets and end‑use specifications are crystal clear.
Support in the briefing and development of media plans to drive awareness, consideration & conversion for our Western business.
Support in management of budgets – liaise with key partners to align on appropriate budgets by project, invoice processing, production budget management. Ultimate budget management, tracking and ownership by another member of the team.
Collaborate with our Western Events & PR team to ensure our investments in rodeo, western events, athletes & country music are activated appropriately and effectively to drive trade & consumer engagement. Ensure our sales teams have the tools to communicate these investments to retailers.
Leadership A calm leader who can drive strategic direction. Must be able to balance delegating and mentoring with driving their own output as a doer. Flexible & adaptable. Not flustered by change & able to prioritize multiple, fast‑paced workstreams at once.
Requirements
10+ years’ experience with brand marketing, ideally within the retail/apparel space.
Experience with and understanding of the western retail landscape and/or western lifestyle.
Bachelor’s degree in marketing, communications, or business, or equivalent working experience.
Media briefing and planning experience.
Hands‑on photoshoot experience.
Excellent verbal and written communication skills.
Strong organizational skills: ability to multi‑task and prioritize projects and initiatives.
Detail oriented, accurate and exhibits a high level of initiative; meets all deadlines.
Agile with the ability to embrace collaboration.
Budget management.
Overnight and weekend travel as needed.
Why Kontoor Brands? At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products. When employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of paid parental leave to eligible employees who are new parents, Flexible Fridays, and tuition reimbursement.
We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Retail Apparel and Fashion
#J-18808-Ljbffr
Manager, Western Marketing - Wrangler
role at
Kontoor Brands, Inc.
Who We Are Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose‑led organization focused on leveraging its global platform, strategic sourcing model and best‑in‑class supply chain to drive brand growth and deliver long‑term value for its stakeholders.
Job Posting Wrangler, the #1 Western heritage brand, is seeking a dynamic marketing manager with a connection to the western lifestyle and a track record of success within the Western lifestyle apparel space. This person will lead all Wrangler Western marketing – from retail marketing GTM, through to all consumer marketing, assets and media. The position has day‑to‑day management of a small team and works cross‑functionally with PR, Social, DTC, Merchandising, Design & Sales. The focus is fully supporting defined NAM business objectives, engaging the current loyal consumer while finding ways to attract and engage a younger & western‑inspired audience in service of stimulating increased sales to the trade and consumer.
Duties and Responsibilities
Implement and drive an efficient and effective brand/retail marketing component of the GTM process. Taking seasonal merch/design briefs and creating robust product marketing strategies – naming, positioning, sell‑in tools, catalogues etc. In addition, finding creative ways to generate continued interest in key replenishment programs (either for existing or new audiences, at retail & DTC), along with compelling retail promotions. Collaborate and communicate extensively with design, merch, sales and other key stakeholders.
Drive the development of best‑in‑class marketing assets (still & video), in collaboration with the Global Creative director. Develop the strategy & brief and own the timelines to allow for optimal creative development, stakeholder alignment and a seamless production process to ensure execution levels exceed competitors and retailers.
Engage all necessary stakeholders (Integrated marketing, IPM, Sales etc) in a timely manner to ensure the role of assets and end‑use specifications are crystal clear.
Support in the briefing and development of media plans to drive awareness, consideration & conversion for our Western business.
Support in management of budgets – liaise with key partners to align on appropriate budgets by project, invoice processing, production budget management. Ultimate budget management, tracking and ownership by another member of the team.
Collaborate with our Western Events & PR team to ensure our investments in rodeo, western events, athletes & country music are activated appropriately and effectively to drive trade & consumer engagement. Ensure our sales teams have the tools to communicate these investments to retailers.
Leadership A calm leader who can drive strategic direction. Must be able to balance delegating and mentoring with driving their own output as a doer. Flexible & adaptable. Not flustered by change & able to prioritize multiple, fast‑paced workstreams at once.
Requirements
10+ years’ experience with brand marketing, ideally within the retail/apparel space.
Experience with and understanding of the western retail landscape and/or western lifestyle.
Bachelor’s degree in marketing, communications, or business, or equivalent working experience.
Media briefing and planning experience.
Hands‑on photoshoot experience.
Excellent verbal and written communication skills.
Strong organizational skills: ability to multi‑task and prioritize projects and initiatives.
Detail oriented, accurate and exhibits a high level of initiative; meets all deadlines.
Agile with the ability to embrace collaboration.
Budget management.
Overnight and weekend travel as needed.
Why Kontoor Brands? At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products. When employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of paid parental leave to eligible employees who are new parents, Flexible Fridays, and tuition reimbursement.
We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Retail Apparel and Fashion
#J-18808-Ljbffr