Definitive Healthcare
About Definitive Healthcare
At Definitive Healthcare (NASDAQ: DH), we’re passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people—paving the way for smarter decisions and greater impact. We’re headquartered in Framingham, Massachusetts, and have office locations in Sweden and India. Since 2011, we’ve grown significantly, serving a global client base of over 2,400 companies. We’re a great place to work—a winner of Built In’s 100 Best Places to Work in Boston, the Stevie Bronze Award for Great Employers, and recognized as a Great Place to Work in India. Our culture is collaborative and inclusive, promoting connection, education, and inclusion through programs like DefinitiveCares and employee‑led affinity groups.
We’re looking for a data‑driven Growth Strategist to design and execute integrated marketing campaigns that drive measurable revenue growth for our Claims and Reference + Affiliation verticals. In this role you’ll own campaign strategy—and some execution—while testing new growth tactics, optimizing performance, and scaling programs that deliver business impact. This position is ideal for someone who is curious, collaborative, and analytical, with a passion for turning data into actionable insights and results.
What You’ll Do
Campaign Strategy & Execution: Own integrated marketing campaigns for 2 verticals (Claims and Reference + Affiliation), from planning through launch and ongoing optimization.
Segment & Target Audiences: Define and prioritize key audiences by role, company, engagement, and solution needs to maximize campaign relevance and impact.
Growth Tactics: Test and scale new approaches across channels (paid media, email, web, events, and more) to improve pipeline performance.
Data‑Driven Optimization: Analyze campaign performance to uncover insights, apply learnings, and drive measurable improvements.
Cross‑Functional Collaboration: Partner with product marketing, sales, operations and marketing leadership to define messaging, integrated channels and align on goals.
Revenue Impact: Ensure campaigns directly contribute to pipeline creation and revenue growth for your business units.
What We’re Looking For
7+ years of B2B marketing experience, ideally in demand generation, growth, performance marketing or campaign strategy.
Proven ability to design and execute integrated campaigns that drive pipeline and revenue.
Strong analytical skills and comfort using data to inform decisions and optimizations.
Familiarity with marketing automation (HubSpot, Marketo) and CRM platforms (Salesforce).
Collaborative mindset—able to partner effectively across marketing, sales, and product.
Curiosity and creativity in testing new tactics and scaling what works.
Experience with Agile Marketing and Healthcare Industry marketing a plus.
Why Join Us
Own the marketing strategy for high‑priority business verticals.
Make a direct, measurable impact on revenue growth.
Work on a collaborative team where new ideas and experimentation are encouraged.
Grow your career in demand generation and growth marketing within a dynamic, high‑growth environment.
Why we love Definitive, and why you will too!
Industry‑leading products
Work hard, and have fun doing it
Incredibly fast growth means limitless opportunity
Flexible and dynamic culture
Work alongside some of the most talented and dedicated teammates
Definitive Cares, our community service group, gives all of us a chance to give back
Competitive benefits package including great healthcare benefits and a 401(k) match
If you don’t fit all of these qualifications, but believe you’re still a great fit, feel free to apply and tell us why in your cover letter.
If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.
Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you’re interested in working in a fast growing, exciting working environment – we encourage you to apply!
Your privacy is important to us. Please review our Candidate Privacy Notice which tells you how we use and process your personal information.
Please note: All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators with an @definitivehc.com email address. We will never request any money transfer or purchase of equipment with a promise of reimbursement. If you receive any suspicious communications, please reach out to careers@definfitivehc.com to confirm your status in the application process.
#J-18808-Ljbffr
We’re looking for a data‑driven Growth Strategist to design and execute integrated marketing campaigns that drive measurable revenue growth for our Claims and Reference + Affiliation verticals. In this role you’ll own campaign strategy—and some execution—while testing new growth tactics, optimizing performance, and scaling programs that deliver business impact. This position is ideal for someone who is curious, collaborative, and analytical, with a passion for turning data into actionable insights and results.
What You’ll Do
Campaign Strategy & Execution: Own integrated marketing campaigns for 2 verticals (Claims and Reference + Affiliation), from planning through launch and ongoing optimization.
Segment & Target Audiences: Define and prioritize key audiences by role, company, engagement, and solution needs to maximize campaign relevance and impact.
Growth Tactics: Test and scale new approaches across channels (paid media, email, web, events, and more) to improve pipeline performance.
Data‑Driven Optimization: Analyze campaign performance to uncover insights, apply learnings, and drive measurable improvements.
Cross‑Functional Collaboration: Partner with product marketing, sales, operations and marketing leadership to define messaging, integrated channels and align on goals.
Revenue Impact: Ensure campaigns directly contribute to pipeline creation and revenue growth for your business units.
What We’re Looking For
7+ years of B2B marketing experience, ideally in demand generation, growth, performance marketing or campaign strategy.
Proven ability to design and execute integrated campaigns that drive pipeline and revenue.
Strong analytical skills and comfort using data to inform decisions and optimizations.
Familiarity with marketing automation (HubSpot, Marketo) and CRM platforms (Salesforce).
Collaborative mindset—able to partner effectively across marketing, sales, and product.
Curiosity and creativity in testing new tactics and scaling what works.
Experience with Agile Marketing and Healthcare Industry marketing a plus.
Why Join Us
Own the marketing strategy for high‑priority business verticals.
Make a direct, measurable impact on revenue growth.
Work on a collaborative team where new ideas and experimentation are encouraged.
Grow your career in demand generation and growth marketing within a dynamic, high‑growth environment.
Why we love Definitive, and why you will too!
Industry‑leading products
Work hard, and have fun doing it
Incredibly fast growth means limitless opportunity
Flexible and dynamic culture
Work alongside some of the most talented and dedicated teammates
Definitive Cares, our community service group, gives all of us a chance to give back
Competitive benefits package including great healthcare benefits and a 401(k) match
If you don’t fit all of these qualifications, but believe you’re still a great fit, feel free to apply and tell us why in your cover letter.
If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.
Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you’re interested in working in a fast growing, exciting working environment – we encourage you to apply!
Your privacy is important to us. Please review our Candidate Privacy Notice which tells you how we use and process your personal information.
Please note: All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators with an @definitivehc.com email address. We will never request any money transfer or purchase of equipment with a promise of reimbursement. If you receive any suspicious communications, please reach out to careers@definfitivehc.com to confirm your status in the application process.
#J-18808-Ljbffr