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Oden Technologies

Events and Marketing Coordinator

Oden Technologies, Charleston, West Virginia, United States

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About Oden

Manufacturing is undergoing its fourth industrial revolution, with factory operations increasingly driven by real-time applications that combine process and context data with advanced ML and AI algorithms. This is unlocking a staggering opportunity to improve the efficiency and productivity of existing manufacturing processes. As a Manufacturing AI company, Oden is at the forefront of this revolution. We combine large-scale data processing architectures and advanced AI and ML algorithms within the Oden platform so manufacturing operations teams can continuously monitor, analyze, and optimize their production, across a diverse set of processes and conditions. Our goal is to maximize efficiency, sustainability, and competitiveness in the manufacturing domain - to help True Makers Make Things Better!

Role Summary We are seeking an Events & Marketing Coordinator to join our team, reporting to the co-founder. In this role, you will dedicate 50–75% of your time to planning and executing events including tradeshows, webinars, and customer engagements that drive Oden’s field marketing strategy. You will partner closely with Sales and Marketing to understand attendee profiles, tailor messaging, and create campaigns that deliver measurable ROI in the form of lead generation, pipeline contribution, and customer engagement. The remaining scope of the role will support broader marketing initiatives such as content, social media, and campaign execution. This is an ideal opportunity for someone who is highly organized, thrives in a fast-paced environment, and is scrappy and resourceful. If you are energized by making an impact and shaping how our brand connects with customers, we would love to hear from you.

Responsibilities

Field Marketing and Event Coordination (75%)

Lead the budgeting, planning and execution of 20+ events, including tradeshows, webinars, and customer/partner engagements, and drive Oden’s strategy for overall in-person engagement with customers, prospects, and partners

Partner with Sales and Marketing to understand attendee profiles, tailor event messaging, and align campaigns to target audiences.

Develop strategies to measure ROI and ensure events contribute meaningfully to pipeline and revenue. Present and report on event spend, effectiveness, and ROI.

Manage event registration, attendee correspondence, and on-site coordination

Support event messaging, content development, performance reporting.

Build pre-event campaigns (emails, landing pages, social posts) to drive attendance and engagement.

Coordinate post-event follow-up campaigns, including thank-you emails, nurture sequences, and content recaps.

Coordinate the logistics and shipment of marketing materials, promotional merchandise, and booth equipment

Cultivate vendor relationships and efficiently manage invoice processing and payments.

Develop and maintain project timelines, ensuring alignment among all stakeholders.

Facilitate webinar setup and execution using platforms such as Zoom

Track lead capture, data integration, and analyze post-event performance metrics. Measure ROI, track pipeline influence, and provide post-event reporting tied to revenue impact.

General Marketing Support

Assist with social media scheduling, posting, and content amplification connected to events.

Support creation and editing of marketing collateral, including case studies, blogs, and email campaigns.

Collaborate with Product and Customer Success teams to capture customer stories and testimonials.

Repurpose event content into blogs, case studies, or social assets to extend reach.

Support Sales with event-driven collateral such as one-pagers, decks, and customer stories.

Roll up event metrics into broader marketing dashboards and reports.

Qualifications

2-5 years of experience in B2B SaaS, manufacturing, or related industry event planning.

Demonstrated success in planning and executing a variety of events.

Proficiency in basic Demand Gen concepts to maximize event effectiveness

Experience with HubSpot, Salesforce, or similar CRM/marketing automation tools.

Comfortable working with data and producing basic reports.

Knowledge of event industry trends and best practices

Results-oriented with meticulous attention to detail

Exceptional time management skills, with a proven ability to perform under pressure and meet deadlines.

Exceptional communication and interpersonal skills

Highly organized with the capacity to manage multiple projects concurrently.

Flexibility to work outside of regular business hours when required for events

Proven ability to work autonomously in a remote setting while fostering strong team collaboration

Travel will be required as needed for events

Applicants must be authorized to work in the United States. Currently, Oden Technologies is unable to sponsor employment visas

We anticipate the base salary band for this role will be between $65,000 and $95,000, in addition to equity and benefits. The salary at offer will be determined by factors such as the candidate’s experience, knowledge, skills, and abilities, as well as internal equity among our team.

At Oden, we are deeply committed to ensuring that every team member is engaged in work they are passionate about and find fulfilling. We prioritze your career development, offering personalized pathways for growth and advancement. Our approach is to align your strengths and interests with the company’s goals, ensuring that you not only contribute meaningfully but also progress steadily in your professional journey, reaching new heights in your career.

We’re an equal opportunity employer (EOE).

Diversity at Oden means building a team that is rich across all boundaries of race, ethnicity, gender identification, sexual orientation, disability, religion, age and thinking style. We welcome all backgrounds, life experiences, and worldviews as these are the catalyst for the rapid evolution of our product and our organization. Diversity allows us to tackle new challenges, embrace change, make well-informed decisions, and ultimately Make Things Better. In alignment with our “People First” company value, Oden has a passionate internal team dedicated to the promotion of diversity and inclusion initiatives as a core component of our culture.

Our diversity initiatives apply to our practices and policies on recruiting, compensation and benefits; professional development; promotions; social activities and the ongoing development of a psychologically safe work environment.

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