Launch Potato
Lead Product Designer – Launch Potato (Contract to Hire)
We are a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.
Who are we? Launch Potato is a discovery and conversion company whose mission is to connect consumers with the world’s leading brands through data‑driven content and technology. Headquartered in South Florida, we build a high‑growth, high‑performance culture with a remote‑first team spanning over 15 countries.
Why join us? At Launch Potato you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high‑performers.
Compensation $150,000 to $180,000 per year. Base salary is set according to market rates, with profit‑sharing bonus, competitive benefits, and performance‑based increases.
Core Responsibilities Drive measurable revenue and performance gains by designing data‑informed, CRO‑optimized user experiences across Launch Potato web properties.
Outcomes
Deliver complete, test‑ready user experiences – from concept to high‑fidelity prototypes and dev hand‑off – backed by A/B test results and user insights.
Independently lead design projects at all stages: stakeholder alignment, UX strategy, UI development, and post‑test iteration.
Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings.
Identify and improve underperforming experiences through iterative UX/CRO design.
Collaborate closely with product, engineering, and other stakeholders to align design solutions with business goals and constraints.
Champion and mentor design best practices across the organization.
Propose design process improvements that enhance experimentation velocity and scalability.
MUST HAVE
8+ years of UX/UI experience in performance marketing, lead generation, or a similar data‑driven environment.
Expertise in data‑informed design focused on optimizing key metrics such as conversion rate (CVR) and revenue per session.
Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite.
Hands‑on experience collaborating with developers and executing A/B tests for CRO.
Excellent communication skills and ability to present design rationale to both technical and non‑technical audiences.
Experience 8+ years of UX/UI experience within performance marketing, lead generation, or conversion rate optimization environments.
Competencies
Performance‑Minded: Balances business goals with user needs to drive measurable outcomes.
Analytical: Uses data and behavioral patterns to uncover insights and validate hypotheses through experimentation.
Initiative‑Driven: Proactively identifies design gaps and executes solutions without waiting for direction.
Clear Communicator: Tailors communication to engineers, PMs, or stakeholders for alignment.
Collaborative: Builds productive relationships across design, product, and engineering teams.
Mentorship‑Oriented: Coaches peers and fosters a high‑performance UX culture.
Strategic Thinker: Understands how UX decisions impact broader business objectives and prioritizes solutions.
Additional information
Seniority level: Mid‑Senior Level
Employment type: Full‑time
Job function: Design, Art/Creative, and Information Technology
Industry: Advertising Services
Equal Opportunity Employer Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion and do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability, or other legally protected characteristics.
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Who are we? Launch Potato is a discovery and conversion company whose mission is to connect consumers with the world’s leading brands through data‑driven content and technology. Headquartered in South Florida, we build a high‑growth, high‑performance culture with a remote‑first team spanning over 15 countries.
Why join us? At Launch Potato you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high‑performers.
Compensation $150,000 to $180,000 per year. Base salary is set according to market rates, with profit‑sharing bonus, competitive benefits, and performance‑based increases.
Core Responsibilities Drive measurable revenue and performance gains by designing data‑informed, CRO‑optimized user experiences across Launch Potato web properties.
Outcomes
Deliver complete, test‑ready user experiences – from concept to high‑fidelity prototypes and dev hand‑off – backed by A/B test results and user insights.
Independently lead design projects at all stages: stakeholder alignment, UX strategy, UI development, and post‑test iteration.
Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings.
Identify and improve underperforming experiences through iterative UX/CRO design.
Collaborate closely with product, engineering, and other stakeholders to align design solutions with business goals and constraints.
Champion and mentor design best practices across the organization.
Propose design process improvements that enhance experimentation velocity and scalability.
MUST HAVE
8+ years of UX/UI experience in performance marketing, lead generation, or a similar data‑driven environment.
Expertise in data‑informed design focused on optimizing key metrics such as conversion rate (CVR) and revenue per session.
Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite.
Hands‑on experience collaborating with developers and executing A/B tests for CRO.
Excellent communication skills and ability to present design rationale to both technical and non‑technical audiences.
Experience 8+ years of UX/UI experience within performance marketing, lead generation, or conversion rate optimization environments.
Competencies
Performance‑Minded: Balances business goals with user needs to drive measurable outcomes.
Analytical: Uses data and behavioral patterns to uncover insights and validate hypotheses through experimentation.
Initiative‑Driven: Proactively identifies design gaps and executes solutions without waiting for direction.
Clear Communicator: Tailors communication to engineers, PMs, or stakeholders for alignment.
Collaborative: Builds productive relationships across design, product, and engineering teams.
Mentorship‑Oriented: Coaches peers and fosters a high‑performance UX culture.
Strategic Thinker: Understands how UX decisions impact broader business objectives and prioritizes solutions.
Additional information
Seniority level: Mid‑Senior Level
Employment type: Full‑time
Job function: Design, Art/Creative, and Information Technology
Industry: Advertising Services
Equal Opportunity Employer Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion and do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability, or other legally protected characteristics.
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