Stepful
Join us to apply for the
Manager, Paid Acquisition
role at
Stepful .
Stepful is reimagining allied healthcare training by offering affordable, online, instructor‑led, and AI‑supported programs that help learners—especially those from underserved communities—launch high‑demand healthcare careers. Our graduates go on to work at employers such as CVS, NY‑Presbyterian, and Walgreens. Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp.
Base pay range $120,000.00/yr - $150,000.00/yr
What you’ll do
Own end‑to‑end campaign strategy, launch, and optimization across Meta, TikTok, YouTube and emerging platforms.
Test relentlessly—audiences, creatives, messaging, landing pages—and scale what performs.
Partner with the creative team and content creators to spin up high‑performing video, UGC, influencer, and static ads at speed.
Monitor daily performance, optimize toward CAC + ROI goals, and spot new growth opportunities.
Stay ahead of platform changes, algorithm shifts, and trends to keep us at the cutting edge of paid social.
Bring new ideas to acquisition and funnel growth experiments.
What you’ll bring
4+ years of hands‑on experience scaling paid social at a D2C startup, ideally managing $1M+ monthly budgets.
A track record of driving efficient growth (CAC, ROI, LTV) while scaling spend.
Comfort with tactical execution and strategic thinking—able to set the plan and run it yourself.
Strong creative instincts—experience briefing content creators and iterating quickly to find messaging that converts.
Analytical chops and storytelling skills to make data actionable for the team.
Bonus points if
You’ve worked in EdTech, healthcare, or another mission‑driven B2C industry.
You’ve dabbled in design or video editing (Canva, CapCut, Adobe Suite).
You geek out over testing frameworks, UGC trends, and performance marketing communities.
Benefits and compensation
Meaningful equity stake.
Subsidized Medical, Dental, and Vision insurance plan options.
401(k).
FSA, HSA and commuter benefits.
Open vacation policy—including 15 days PTO annually, 15 work‑from‑anywhere days, and 10 public holidays observed.
Interview process
Introductory call with Talent Acquisition.
Interview with Hiring Manager.
Take‑home assignment.
Virtual panel interview.
On‑site panel interview.
Equal opportunity employer Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other legally protected characteristics.
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Manager, Paid Acquisition
role at
Stepful .
Stepful is reimagining allied healthcare training by offering affordable, online, instructor‑led, and AI‑supported programs that help learners—especially those from underserved communities—launch high‑demand healthcare careers. Our graduates go on to work at employers such as CVS, NY‑Presbyterian, and Walgreens. Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp.
Base pay range $120,000.00/yr - $150,000.00/yr
What you’ll do
Own end‑to‑end campaign strategy, launch, and optimization across Meta, TikTok, YouTube and emerging platforms.
Test relentlessly—audiences, creatives, messaging, landing pages—and scale what performs.
Partner with the creative team and content creators to spin up high‑performing video, UGC, influencer, and static ads at speed.
Monitor daily performance, optimize toward CAC + ROI goals, and spot new growth opportunities.
Stay ahead of platform changes, algorithm shifts, and trends to keep us at the cutting edge of paid social.
Bring new ideas to acquisition and funnel growth experiments.
What you’ll bring
4+ years of hands‑on experience scaling paid social at a D2C startup, ideally managing $1M+ monthly budgets.
A track record of driving efficient growth (CAC, ROI, LTV) while scaling spend.
Comfort with tactical execution and strategic thinking—able to set the plan and run it yourself.
Strong creative instincts—experience briefing content creators and iterating quickly to find messaging that converts.
Analytical chops and storytelling skills to make data actionable for the team.
Bonus points if
You’ve worked in EdTech, healthcare, or another mission‑driven B2C industry.
You’ve dabbled in design or video editing (Canva, CapCut, Adobe Suite).
You geek out over testing frameworks, UGC trends, and performance marketing communities.
Benefits and compensation
Meaningful equity stake.
Subsidized Medical, Dental, and Vision insurance plan options.
401(k).
FSA, HSA and commuter benefits.
Open vacation policy—including 15 days PTO annually, 15 work‑from‑anywhere days, and 10 public holidays observed.
Interview process
Introductory call with Talent Acquisition.
Interview with Hiring Manager.
Take‑home assignment.
Virtual panel interview.
On‑site panel interview.
Equal opportunity employer Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other legally protected characteristics.
#J-18808-Ljbffr