Brunswick Corporation
Director, Enterprise Communication Strategy
Brunswick Corporation, Libertyville, Illinois, United States, 60048
Director, Enterprise Communication Strategy Join to apply for the
Director, Enterprise Communication Strategy
role at
Brunswick Corporation Director, Enterprise Communication Strategy Join to apply for the
Director, Enterprise Communication Strategy
role at
Brunswick Corporation Are you ready for what’s next?
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.
Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:
:
The Are you ready for what’s next?
Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:
Position Overview
:
The
Director of External Communications Strategy
is a senior leader responsible for setting and executing Brunswick’s external communications vision along side the Chief Communications Officer. This role drives enterprise-wide strategy and execution for earned media, public relations, and reputation management across the enterprise, while serving as a trusted advisor to executive leadership on external positioning, messaging, and crisis response.
Reporting to the Chief Communications Officer, this role is at the forefront of protecting and promoting Brunswick’s brand and business. It requires a strong strategist who can think long-term while acting decisively in the moment—particularly during high-stakes, high-visibility moments.
At Brunswick, we don’t just communicate — we lead through strategy, protect through clarity, and grow through bold storytelling.
Key Responsibilities
Strategic Communications Leadership
Develop and lead a comprehensive external communications strategy that aligns with Brunswick’s business goals, brand positioning, and executive priorities. Create and maintain long-range communications plans with defined goals, audiences, KPIs, and resourcing needs. Anticipate trends, opportunities, and risks across the media and reputational landscape to inform strategic direction. Shape and drive narratives that reinforce Brunswick’s leadership in innovation, sustainability, and performance.
Media Relations & Thought Leadership
Build and execute a proactive earned media strategy across consumer, trade, business, and innovation outlets. Identify and develop thought leadership platforms for Brunswick executives across relevant external stages—media, events, and speaking forums. Cultivate strong relationships with key media contacts, ensuring Brunswick is seen as a go-to source for industry insight and leadership.
Crisis & Reputation Management
Serve as the strategic lead for managing reputational risk and high-impact issues, ensuring readiness and rapid response. Provide counsel to senior leaders during sensitive or crisis situations, including message development, scenario planning, and stakeholder communications. Partner with legal, HR, operations, and marketing to align on response strategies and protect Brunswick’s reputation.
Messaging & Executive Communications
Lead the development of external messaging frameworks that unify corporate priorities with compelling storytelling. Draft or oversee creation of high-impact communications including press releases, executive remarks, op-eds, media statements, and issue responses. Ensure all content reflects Brunswick’s voice, values, and strategic narrative.
Stakeholder Engagement & Partnership
Oversee communications strategy for major corporate activations (e.g., CES, industry showcases) to ensure alignment with business and brand goals. Manage strategic corporate partnerships and external communications alliances to expand reach and visibility. Collaborate closely with internal functions (e.g., Marketing, Government Affairs, Investor Relations) to align external messaging and outreach.
Measurement & Continuous Improvement
Define success metrics and KPIs for all external communications initiatives. Use data, media analytics, and performance insights to continuously refine strategy and drive improvement. Create regular reports and strategic readouts for senior leadership.
Required Qualifications
Bachelor’s degree in Communications, Public Relations, Strategic Marketing, or a related field. 8+ years of leadership experience in external communications, public relations, or media strategy. Newsroom experience is a plus. Demonstrated ability to develop and execute strategic communications plans at a global or enterprise level. Proven success in earned media, message development, and issues management. Exceptional writing and editing skills, with a keen ability to translate business priorities into compelling narratives.
Skills & Competencies
Executive presence and strong strategic advisory skills; comfortable working directly with the C-suite. Exceptional strategic thinking with the ability to see the big picture while managing detailed execution. Deep understanding of media dynamics, crisis response protocols, and brand/reputation positioning. Collaborative leadership style; able to lead cross-functional efforts with influence and diplomacy. Composure and sound judgment under pressure.
Key Attributes
Visionary strategist and precise executor. Trusted advisor with high integrity and discretion. Natural storyteller with a strong sense for brand, tone, and timing. Proactive and solutions-oriented with a focus on outcomes.
Travel Requirements
Travel required for key events, media engagements, and enterprise initiatives.
The anticipated pay range for this position is
$148,300 - $250,300,
annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus. This position is also eligible for an award target as part of Brunswick’s long-term incentive program.
At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.
This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts, and much more. Details about our benefits can be found here.
Why Brunswick:
Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards!
Next is Now!
We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.
Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
For more information about EEO laws, - click here
Brunswick and Workday Privacy Policies
Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.
All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers. If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com.
#Brunswick CorporationSeniority level
Seniority levelDirector Employment type
Employment typeFull-time Job function
Job functionMarketing, Public Relations, and Writing/Editing IndustriesManufacturing Referrals increase your chances of interviewing at Brunswick Corporation by 2x Sign in to set job alerts for “Director of Communications” roles.Associate Director, Brand Public Relations Northbrook, IL $165,000.00-$170,000.00 1 month ago North Chicago, IL $137,500.00-$261,000.00 2 days ago Vice President, Demand Generation & CommunicationsSuperintendent of Communications and Marketing Cary, IL $83,200.00-$99,840.00 2 weeks ago North Chicago, IL $82,212.00-$85,000.00 4 months ago Director, International In-Field Team ExcellenceVice President Brand & Creative Services Schaumburg, IL $125,000.00-$150,000.00 2 weeks ago Elgin, IL $72,417.00-$96,556.00 5 months ago VP, Brand Strategy and Creative Services Northfield, IL $267,280.00-$400,920.00 1 week ago Associate Director, International Marketing, Neuroscience Parkinson'sExecutive Director of Marketing and Creative ServicesDirector of Donor Engagement and StewardshipAssociate Director, International Marketing, Neuroscience Parkinson's Mettawa, IL $137,500.00-$261,000.00 3 weeks ago Director, Global Strategic Marketing Transformation Program LeaderDirector of Marketing and Business Development - Relocation Assistance Greater Chicago Area $230,000.00-$280,000.00 2 days ago Evanston, IL $70,000.00-$80,000.00 1 week ago Senior Director of Marketing - Pink Stuff Brand Deerfield, IL $275,000.00-$310,000.00 17 hours ago Greater Chicago Area $140,000.00-$175,000.00 2 weeks ago North Chicago, IL $156,000.00-$296,500.00 4 weeks ago Associate Director, Strategic Marketing - Rheumatology Mettawa, IL $137,500.00-$261,000.00 2 weeks ago Associate Director, International Marketing, Immunology, One IBD Lead Mettawa, IL $137,500.00-$261,000.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Director, Enterprise Communication Strategy
role at
Brunswick Corporation Director, Enterprise Communication Strategy Join to apply for the
Director, Enterprise Communication Strategy
role at
Brunswick Corporation Are you ready for what’s next?
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.
Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:
:
The Are you ready for what’s next?
Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:
Position Overview
:
The
Director of External Communications Strategy
is a senior leader responsible for setting and executing Brunswick’s external communications vision along side the Chief Communications Officer. This role drives enterprise-wide strategy and execution for earned media, public relations, and reputation management across the enterprise, while serving as a trusted advisor to executive leadership on external positioning, messaging, and crisis response.
Reporting to the Chief Communications Officer, this role is at the forefront of protecting and promoting Brunswick’s brand and business. It requires a strong strategist who can think long-term while acting decisively in the moment—particularly during high-stakes, high-visibility moments.
At Brunswick, we don’t just communicate — we lead through strategy, protect through clarity, and grow through bold storytelling.
Key Responsibilities
Strategic Communications Leadership
Develop and lead a comprehensive external communications strategy that aligns with Brunswick’s business goals, brand positioning, and executive priorities. Create and maintain long-range communications plans with defined goals, audiences, KPIs, and resourcing needs. Anticipate trends, opportunities, and risks across the media and reputational landscape to inform strategic direction. Shape and drive narratives that reinforce Brunswick’s leadership in innovation, sustainability, and performance.
Media Relations & Thought Leadership
Build and execute a proactive earned media strategy across consumer, trade, business, and innovation outlets. Identify and develop thought leadership platforms for Brunswick executives across relevant external stages—media, events, and speaking forums. Cultivate strong relationships with key media contacts, ensuring Brunswick is seen as a go-to source for industry insight and leadership.
Crisis & Reputation Management
Serve as the strategic lead for managing reputational risk and high-impact issues, ensuring readiness and rapid response. Provide counsel to senior leaders during sensitive or crisis situations, including message development, scenario planning, and stakeholder communications. Partner with legal, HR, operations, and marketing to align on response strategies and protect Brunswick’s reputation.
Messaging & Executive Communications
Lead the development of external messaging frameworks that unify corporate priorities with compelling storytelling. Draft or oversee creation of high-impact communications including press releases, executive remarks, op-eds, media statements, and issue responses. Ensure all content reflects Brunswick’s voice, values, and strategic narrative.
Stakeholder Engagement & Partnership
Oversee communications strategy for major corporate activations (e.g., CES, industry showcases) to ensure alignment with business and brand goals. Manage strategic corporate partnerships and external communications alliances to expand reach and visibility. Collaborate closely with internal functions (e.g., Marketing, Government Affairs, Investor Relations) to align external messaging and outreach.
Measurement & Continuous Improvement
Define success metrics and KPIs for all external communications initiatives. Use data, media analytics, and performance insights to continuously refine strategy and drive improvement. Create regular reports and strategic readouts for senior leadership.
Required Qualifications
Bachelor’s degree in Communications, Public Relations, Strategic Marketing, or a related field. 8+ years of leadership experience in external communications, public relations, or media strategy. Newsroom experience is a plus. Demonstrated ability to develop and execute strategic communications plans at a global or enterprise level. Proven success in earned media, message development, and issues management. Exceptional writing and editing skills, with a keen ability to translate business priorities into compelling narratives.
Skills & Competencies
Executive presence and strong strategic advisory skills; comfortable working directly with the C-suite. Exceptional strategic thinking with the ability to see the big picture while managing detailed execution. Deep understanding of media dynamics, crisis response protocols, and brand/reputation positioning. Collaborative leadership style; able to lead cross-functional efforts with influence and diplomacy. Composure and sound judgment under pressure.
Key Attributes
Visionary strategist and precise executor. Trusted advisor with high integrity and discretion. Natural storyteller with a strong sense for brand, tone, and timing. Proactive and solutions-oriented with a focus on outcomes.
Travel Requirements
Travel required for key events, media engagements, and enterprise initiatives.
The anticipated pay range for this position is
$148,300 - $250,300,
annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus. This position is also eligible for an award target as part of Brunswick’s long-term incentive program.
At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.
This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts, and much more. Details about our benefits can be found here.
Why Brunswick:
Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards!
Next is Now!
We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.
Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
For more information about EEO laws, - click here
Brunswick and Workday Privacy Policies
Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.
All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers. If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com.
#Brunswick CorporationSeniority level
Seniority levelDirector Employment type
Employment typeFull-time Job function
Job functionMarketing, Public Relations, and Writing/Editing IndustriesManufacturing Referrals increase your chances of interviewing at Brunswick Corporation by 2x Sign in to set job alerts for “Director of Communications” roles.Associate Director, Brand Public Relations Northbrook, IL $165,000.00-$170,000.00 1 month ago North Chicago, IL $137,500.00-$261,000.00 2 days ago Vice President, Demand Generation & CommunicationsSuperintendent of Communications and Marketing Cary, IL $83,200.00-$99,840.00 2 weeks ago North Chicago, IL $82,212.00-$85,000.00 4 months ago Director, International In-Field Team ExcellenceVice President Brand & Creative Services Schaumburg, IL $125,000.00-$150,000.00 2 weeks ago Elgin, IL $72,417.00-$96,556.00 5 months ago VP, Brand Strategy and Creative Services Northfield, IL $267,280.00-$400,920.00 1 week ago Associate Director, International Marketing, Neuroscience Parkinson'sExecutive Director of Marketing and Creative ServicesDirector of Donor Engagement and StewardshipAssociate Director, International Marketing, Neuroscience Parkinson's Mettawa, IL $137,500.00-$261,000.00 3 weeks ago Director, Global Strategic Marketing Transformation Program LeaderDirector of Marketing and Business Development - Relocation Assistance Greater Chicago Area $230,000.00-$280,000.00 2 days ago Evanston, IL $70,000.00-$80,000.00 1 week ago Senior Director of Marketing - Pink Stuff Brand Deerfield, IL $275,000.00-$310,000.00 17 hours ago Greater Chicago Area $140,000.00-$175,000.00 2 weeks ago North Chicago, IL $156,000.00-$296,500.00 4 weeks ago Associate Director, Strategic Marketing - Rheumatology Mettawa, IL $137,500.00-$261,000.00 2 weeks ago Associate Director, International Marketing, Immunology, One IBD Lead Mettawa, IL $137,500.00-$261,000.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr