Klaviyo
Join us as the
Director, Product Management - Growth
at
Klaviyo
to lead the vision, strategy, and execution of our product‑led growth engine. Your focus will be on creating the end‑to‑end experience that powers discovery, onboarding, activation, and conversion so customers can’t imagine running their business without Klaviyo.
What You’ll Do
Lead Klaviyo’s product‑led growth strategy, defining the vision, roadmap, and success metrics for user discovery, onboarding, and growth.
Own the self‑serve experience from signup through activation, continuously improving conversion and retention through experimentation and data‑driven insights.
Drive adoption of new products, including Marketing Agent and Service, by designing seamless multi‑product journeys that deliver measurable value.
Partner with Marketing and Partnerships to unlock new distribution opportunities—strategic partners, new verticals, and international expansion.
Transform workflows by putting AI at the center, building smarter systems and ways of working from the ground up.
Collaborate cross‑functionally with Engineering, Design, and GTM to identify friction, remove barriers, and deliver scalable customer experiences.
Define and instrument funnel metrics (e.g., sign‑up → activated → retained → paid), run rigorous A/B and multi‑variate tests, and use cohort analysis to guide prioritization.
Translate strategy into clear quarterly roadmaps and PRDs; maintain an opportunity backlog aligned to outcomes; communicate tradeoffs and timelines with clarity.
Use experimentation to identify opportunities, validate hypotheses, and measure progress—balancing speed with impact.
Inspire, mentor, and develop a high‑performing PM team that thinks strategically, executes with precision, and cares deeply about customer experience.
Who You Are
12+ years of product management experience, including 5+ years leading product‑led growth or activation initiatives at a SaaS company.
Proven success driving user acquisition, activation, and conversion in PLG environments.
Deep experience designing onboarding and in‑product journeys that deliver fast time‑to‑value.
Analytical and data‑driven, with a track record of using experimentation and insights to shape strategy.
Demonstrated ability to build and lead high‑performing teams that execute with focus and creativity.
Familiarity with growth experimentation platforms and emerging tools (e.g., Cursor, V0) and an eagerness to evaluate new ones.
Experience experimenting with AI tools and excited to integrate responsible AI into product workflows.
Exceptional communicator and collaborator, comfortable operating across product, design, engineering, and GTM functions.
Nice to Have
Experience with ML/LLM‑powered onboarding or personalization, including human‑in‑the‑loop approaches.
Background in pricing & packaging experiments for PLG motions.
Experience launching products in new geographies or verticals.
Familiarity with instrumentation/analytics and growth stack components (e.g., experimentation frameworks, event pipelines).
Compensation Base salary range for U.S. locations: $232,000 – $348,000 USD. Total compensation may include participation in our annual cash bonus plan, equity, and sign‑on payments. Benefits include health, welfare, and well‑being programs.
About Klaviyo We empower creators to own their destiny by making first‑party data accessible and actionable. Join a team that stays focused on delighting customers, and where you’ll be welcomed for who you are from day one.
Equal Opportunity Klaviyo is committed to a policy of equal opportunity and non‑discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
Data Privacy Notice By clicking “Submit Application” you consent to Klaviyo processing your personal data in accordance with our Job Applicant Privacy Notice. If you do not wish for Klaviyo to process your personal data, please do not submit an application.
#J-18808-Ljbffr
Director, Product Management - Growth
at
Klaviyo
to lead the vision, strategy, and execution of our product‑led growth engine. Your focus will be on creating the end‑to‑end experience that powers discovery, onboarding, activation, and conversion so customers can’t imagine running their business without Klaviyo.
What You’ll Do
Lead Klaviyo’s product‑led growth strategy, defining the vision, roadmap, and success metrics for user discovery, onboarding, and growth.
Own the self‑serve experience from signup through activation, continuously improving conversion and retention through experimentation and data‑driven insights.
Drive adoption of new products, including Marketing Agent and Service, by designing seamless multi‑product journeys that deliver measurable value.
Partner with Marketing and Partnerships to unlock new distribution opportunities—strategic partners, new verticals, and international expansion.
Transform workflows by putting AI at the center, building smarter systems and ways of working from the ground up.
Collaborate cross‑functionally with Engineering, Design, and GTM to identify friction, remove barriers, and deliver scalable customer experiences.
Define and instrument funnel metrics (e.g., sign‑up → activated → retained → paid), run rigorous A/B and multi‑variate tests, and use cohort analysis to guide prioritization.
Translate strategy into clear quarterly roadmaps and PRDs; maintain an opportunity backlog aligned to outcomes; communicate tradeoffs and timelines with clarity.
Use experimentation to identify opportunities, validate hypotheses, and measure progress—balancing speed with impact.
Inspire, mentor, and develop a high‑performing PM team that thinks strategically, executes with precision, and cares deeply about customer experience.
Who You Are
12+ years of product management experience, including 5+ years leading product‑led growth or activation initiatives at a SaaS company.
Proven success driving user acquisition, activation, and conversion in PLG environments.
Deep experience designing onboarding and in‑product journeys that deliver fast time‑to‑value.
Analytical and data‑driven, with a track record of using experimentation and insights to shape strategy.
Demonstrated ability to build and lead high‑performing teams that execute with focus and creativity.
Familiarity with growth experimentation platforms and emerging tools (e.g., Cursor, V0) and an eagerness to evaluate new ones.
Experience experimenting with AI tools and excited to integrate responsible AI into product workflows.
Exceptional communicator and collaborator, comfortable operating across product, design, engineering, and GTM functions.
Nice to Have
Experience with ML/LLM‑powered onboarding or personalization, including human‑in‑the‑loop approaches.
Background in pricing & packaging experiments for PLG motions.
Experience launching products in new geographies or verticals.
Familiarity with instrumentation/analytics and growth stack components (e.g., experimentation frameworks, event pipelines).
Compensation Base salary range for U.S. locations: $232,000 – $348,000 USD. Total compensation may include participation in our annual cash bonus plan, equity, and sign‑on payments. Benefits include health, welfare, and well‑being programs.
About Klaviyo We empower creators to own their destiny by making first‑party data accessible and actionable. Join a team that stays focused on delighting customers, and where you’ll be welcomed for who you are from day one.
Equal Opportunity Klaviyo is committed to a policy of equal opportunity and non‑discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
Data Privacy Notice By clicking “Submit Application” you consent to Klaviyo processing your personal data in accordance with our Job Applicant Privacy Notice. If you do not wish for Klaviyo to process your personal data, please do not submit an application.
#J-18808-Ljbffr