Digitas North America
Vice President Group Director, Connections Strategy (CRM/Loyalty)
Digitas North America, Boston, Massachusetts, us, 02298
Vice President Group Director, Connections Strategy (CRM/Loyalty)
Join to apply for the Vice President Group Director, Connections Strategy (CRM/Loyalty) role at Digitas North America
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Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.
Overview We pride ourselves on connecting the dots across a brand’s ecosystem: we are full service with modern creative & media, data, and technology services all under one roof. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways. We are unified by a shared ambition to inspire ideas that move people.
This role sits within our Solutions group, which identifies and codifies unique solutions to solve our client’s problems. We craft partnerships for Digitas with platform partners and vendors to differentiate in the market with unique services. We supercharge addressable relationships with networked experiences.
To further accelerate this ambition, we are seeking an experienced and visionary Vice President, Group Director, Connections Strategy (CRM & Loyalty) to join our growing team. This leader will combine hands‑on expertise in CRM and Loyalty program development with the ability to set and scale strategy, inspire teams, and serve as a senior advisor to our clients. You will be responsible for ensuring best‑in‑class CRM and Loyalty solutions, building our agency’s strategic frameworks, and elevating our people and our work across the board.
Sound like you? Read on.
As VP/Group Director, Connections Strategy focusing on CRM and Loyalty, you’ll demonstrate an intimate understanding of how to communicate across a consumer’s lifecycle in order to drive brand love. You’ll give guidance to creative and operations teams about best practices in the space, sharing trends and thought leadership, and you’ll be able to craft strong and persuasive stories about the benefits of connected identity, orchestrated marketing, personalization, and fuel it all with macro and micro insights.
Responsibilities
Guiding strategy across key accounts while delivering industry‑leading service, including setting the vision and strategic direction for CRM & Loyalty across a portfolio of clients and agency initiatives.
Develop, refine, and scale agency frameworks, playbooks, and toolkits for CRM & Loyalty excellence.
Inspire innovation by evaluating and piloting new technologies, tools, and approaches (e.g., AI‑driven personalization, advanced analytics, loyalty models).
Champion the use of data and partner with data scientists to guide the activation of data‑driven segmentation insights.
Inspire and reimagine the activation of data‑driven (0P, 1P, 3P) insights and maximize the use of marketing technology to activate strategies across addressable channels that meet and anticipate customer needs.
Evaluate CRM maturity and opportunities for improving lifetime value.
Envision the design of orchestrated systems of brand communications, partnering with integrated marketing and creative teams to bring customer‑centric experiences to life.
Reveal consumer motivations to influence a brand’s messaging strategies, and establish a compelling value exchange for brands looking to build relationships with their known customers.
Serve as strategic advisor to senior client stakeholders, guiding holistic customer experience transformation.
Lead senior‑level workshops and planning sessions, translating business goals into actionable CRM & Loyalty strategies.
Proactively identify and solve for client needs, industry trends, and market shifts.
Build senior‑level client relationships; providing guidance on their competitive threats and evolving consumer behaviors to guide their teams toward the next generation of holistic brand experience solutions that drive business impact.
Support business development efforts and deliver high‑quality and compelling recommendations.
Author thought leadership and contribute to agency knowledge sharing on CRM, Loyalty, and marketing innovation.
Steward agency culture—modeling values, supporting DE&I, and promoting collaboration and creativity.
Partner with cross‑capability leaders at a matrixed organization to translate the holistic communications plan into innovative CRM programs, resulting in smartly‑mapped marketing tactics that deliver on stated goals.
Manage the development of a team of supporting strategists; inspiring and leading direct reports and extended partners, and guiding the quality of agency output and its impact.
Mentor agency talent, inspire and lead direct reports, and foster partnership and collaboration with all levels of the agency and its partners that will drive growth.
Qualifications
Minimum 15 years experience; minimum 4‑year college degree (Masters preferred). Proven track record leading teams and innovative CRM or Loyalty solutions using mature MarTech stacks, including orchestration, messaging and loyalty platforms (Salesforce, Adobe or Braze preferred).
Digital media‑savvy marketer and passionate problem‑solver with the unstoppable drive to inspire teams and bring the best work to life, based on your expertise with omni‑channel media orchestration.
Cross‑channel thinker with exceptional knowledge of CRM or Loyalty, adept at innovative channel selection and role definition that creates synergy between conceptual ideas and the possibilities of execution.
Strong analytical thinker and translator with exceptional research dexterity, to uncover the data and insights that drive strategic communications planning and implementation.
Creative provocateur and persuasive storyteller, endlessly curious and questioning with a keen ability to shift perspective and illuminate powerful insights and creative potential through data and narrative.
Marketer who understands how data and technology enable personalization at scale and is skilled at working in highly matrixed organizations.
Proven leader and relationship builder who can provide an authoritative presence with executive‑level clients while fostering partnership and collaboration with all levels of the agency and its partners.
Approachable manager with a strong history of team oversight and talent development.
Seasoned professional with exceptional communication, organizational and time management skills, and flexibility to adapt quickly to change.
Familiarity with generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus.
Apply if you believe your unique skills are a fit. We’d love to hear from you.
Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $208,450 - 235,620 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2026.
All your information will be kept confidential according to EEO guidelines.
Seniority level: Not Applicable
Employment type: Full‑time
Job function: Business Development and Sales
Industries: Advertising Services
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3 days ago Be among the first 25 applicants
Join to apply for the Vice President Group Director, Connections Strategy (CRM/Loyalty) role at Digitas North America
Get AI-powered advice on this job and more exclusive features.
Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.
Overview We pride ourselves on connecting the dots across a brand’s ecosystem: we are full service with modern creative & media, data, and technology services all under one roof. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways. We are unified by a shared ambition to inspire ideas that move people.
This role sits within our Solutions group, which identifies and codifies unique solutions to solve our client’s problems. We craft partnerships for Digitas with platform partners and vendors to differentiate in the market with unique services. We supercharge addressable relationships with networked experiences.
To further accelerate this ambition, we are seeking an experienced and visionary Vice President, Group Director, Connections Strategy (CRM & Loyalty) to join our growing team. This leader will combine hands‑on expertise in CRM and Loyalty program development with the ability to set and scale strategy, inspire teams, and serve as a senior advisor to our clients. You will be responsible for ensuring best‑in‑class CRM and Loyalty solutions, building our agency’s strategic frameworks, and elevating our people and our work across the board.
Sound like you? Read on.
As VP/Group Director, Connections Strategy focusing on CRM and Loyalty, you’ll demonstrate an intimate understanding of how to communicate across a consumer’s lifecycle in order to drive brand love. You’ll give guidance to creative and operations teams about best practices in the space, sharing trends and thought leadership, and you’ll be able to craft strong and persuasive stories about the benefits of connected identity, orchestrated marketing, personalization, and fuel it all with macro and micro insights.
Responsibilities
Guiding strategy across key accounts while delivering industry‑leading service, including setting the vision and strategic direction for CRM & Loyalty across a portfolio of clients and agency initiatives.
Develop, refine, and scale agency frameworks, playbooks, and toolkits for CRM & Loyalty excellence.
Inspire innovation by evaluating and piloting new technologies, tools, and approaches (e.g., AI‑driven personalization, advanced analytics, loyalty models).
Champion the use of data and partner with data scientists to guide the activation of data‑driven segmentation insights.
Inspire and reimagine the activation of data‑driven (0P, 1P, 3P) insights and maximize the use of marketing technology to activate strategies across addressable channels that meet and anticipate customer needs.
Evaluate CRM maturity and opportunities for improving lifetime value.
Envision the design of orchestrated systems of brand communications, partnering with integrated marketing and creative teams to bring customer‑centric experiences to life.
Reveal consumer motivations to influence a brand’s messaging strategies, and establish a compelling value exchange for brands looking to build relationships with their known customers.
Serve as strategic advisor to senior client stakeholders, guiding holistic customer experience transformation.
Lead senior‑level workshops and planning sessions, translating business goals into actionable CRM & Loyalty strategies.
Proactively identify and solve for client needs, industry trends, and market shifts.
Build senior‑level client relationships; providing guidance on their competitive threats and evolving consumer behaviors to guide their teams toward the next generation of holistic brand experience solutions that drive business impact.
Support business development efforts and deliver high‑quality and compelling recommendations.
Author thought leadership and contribute to agency knowledge sharing on CRM, Loyalty, and marketing innovation.
Steward agency culture—modeling values, supporting DE&I, and promoting collaboration and creativity.
Partner with cross‑capability leaders at a matrixed organization to translate the holistic communications plan into innovative CRM programs, resulting in smartly‑mapped marketing tactics that deliver on stated goals.
Manage the development of a team of supporting strategists; inspiring and leading direct reports and extended partners, and guiding the quality of agency output and its impact.
Mentor agency talent, inspire and lead direct reports, and foster partnership and collaboration with all levels of the agency and its partners that will drive growth.
Qualifications
Minimum 15 years experience; minimum 4‑year college degree (Masters preferred). Proven track record leading teams and innovative CRM or Loyalty solutions using mature MarTech stacks, including orchestration, messaging and loyalty platforms (Salesforce, Adobe or Braze preferred).
Digital media‑savvy marketer and passionate problem‑solver with the unstoppable drive to inspire teams and bring the best work to life, based on your expertise with omni‑channel media orchestration.
Cross‑channel thinker with exceptional knowledge of CRM or Loyalty, adept at innovative channel selection and role definition that creates synergy between conceptual ideas and the possibilities of execution.
Strong analytical thinker and translator with exceptional research dexterity, to uncover the data and insights that drive strategic communications planning and implementation.
Creative provocateur and persuasive storyteller, endlessly curious and questioning with a keen ability to shift perspective and illuminate powerful insights and creative potential through data and narrative.
Marketer who understands how data and technology enable personalization at scale and is skilled at working in highly matrixed organizations.
Proven leader and relationship builder who can provide an authoritative presence with executive‑level clients while fostering partnership and collaboration with all levels of the agency and its partners.
Approachable manager with a strong history of team oversight and talent development.
Seasoned professional with exceptional communication, organizational and time management skills, and flexibility to adapt quickly to change.
Familiarity with generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus.
Apply if you believe your unique skills are a fit. We’d love to hear from you.
Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $208,450 - 235,620 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2026.
All your information will be kept confidential according to EEO guidelines.
Seniority level: Not Applicable
Employment type: Full‑time
Job function: Business Development and Sales
Industries: Advertising Services
#J-18808-Ljbffr