The Athletic Clubs
Overview
The Founding General Manager (GM) will play a pivotal role in launching and leading our new location, Upper West Side. You’re not just opening doors; you’re setting the tone, building the team, and crafting a new community. This role demands a proactive, hands-on leader who can thrive through change and momentum. You’ll own everything from pre-opening activations to post-launch performance, with the opportunity to shape what this location becomes.
Responsibilities Pre-Opening Phase:
Partner with NSO and Sales to lead presale activations, local outreach, and Run Club or outdoor event execution
Hire, onboard, and train Coaches and Community Managers with support from T&D and Operations
Drive local lead engagement and support early conversions in partnership with Sales
Ensure operational readiness across staffing, scheduling, software systems, inventory, uniforms, and facility set-up
Embody and represent the brand in the local community, from events to early touch points with members
Post-Opening Phase:
Own and optimize all studio operations, from financials and labor management to cleanliness and member experience
Lead, develop, and manage the studio team — creating a culture of accountability, excellence, and fun
Deliver an average of 15 classes per week
Maintain a consistent and visible in-studio presence to support team culture, member engagement, and operational excellence. Participation in team workouts.
Track KPIs weekly and make tactical decisions to support retention, referrals, and revenue
Foster a thriving member community by ensuring high engagement, consistent programming delivery, and an elevated in-studio experience
Key Performance Indicators (KPIs) Pre-Opening:
Pre-Sale Lead Engagement Rate
Community Event Execution Score
Hiring Completion Rate for Coaches & CMs
Launch Readiness Score
Staff Onboarding Completion
GM Conversion Contribution (tracked separately from Sales)
Soft Opening Execution Score
Post-Opening:
Studio Revenue
Labor % to Revenue (Coaches)
Squad Utilization Rate
Midday Revenue vs. Target
Referral Conversion Count
Member Count
New Member Onboarding Completion Rate
Studio Audit Score
Staff Retention (Coach & CM)
Who You Are
A natural leader with experience in studio management, team building, and community development
Passionate about our brand and confident leading teams in high-growth, high-energy environments
Organized, tactical, and great under pressure
Skilled at reading the room, managing people, and juggling multiple priorities
2+ years of leadership or studio operations experience in a fitness, hospitality, or high-growth service environment
CPR, First Aid & AED certified (or willing to obtain)
Willingness to work non-traditional hours including mornings, evenings, and weekends
Ability to lift and carry at least 30 lbs; capable of standing for long periods and moving freely within the space
NASM CPT (or equivalent)
Benefits
4 weeks of PTO/year with immediate accrual
40 hours paid sick time
401k
Health insurance
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Responsibilities Pre-Opening Phase:
Partner with NSO and Sales to lead presale activations, local outreach, and Run Club or outdoor event execution
Hire, onboard, and train Coaches and Community Managers with support from T&D and Operations
Drive local lead engagement and support early conversions in partnership with Sales
Ensure operational readiness across staffing, scheduling, software systems, inventory, uniforms, and facility set-up
Embody and represent the brand in the local community, from events to early touch points with members
Post-Opening Phase:
Own and optimize all studio operations, from financials and labor management to cleanliness and member experience
Lead, develop, and manage the studio team — creating a culture of accountability, excellence, and fun
Deliver an average of 15 classes per week
Maintain a consistent and visible in-studio presence to support team culture, member engagement, and operational excellence. Participation in team workouts.
Track KPIs weekly and make tactical decisions to support retention, referrals, and revenue
Foster a thriving member community by ensuring high engagement, consistent programming delivery, and an elevated in-studio experience
Key Performance Indicators (KPIs) Pre-Opening:
Pre-Sale Lead Engagement Rate
Community Event Execution Score
Hiring Completion Rate for Coaches & CMs
Launch Readiness Score
Staff Onboarding Completion
GM Conversion Contribution (tracked separately from Sales)
Soft Opening Execution Score
Post-Opening:
Studio Revenue
Labor % to Revenue (Coaches)
Squad Utilization Rate
Midday Revenue vs. Target
Referral Conversion Count
Member Count
New Member Onboarding Completion Rate
Studio Audit Score
Staff Retention (Coach & CM)
Who You Are
A natural leader with experience in studio management, team building, and community development
Passionate about our brand and confident leading teams in high-growth, high-energy environments
Organized, tactical, and great under pressure
Skilled at reading the room, managing people, and juggling multiple priorities
2+ years of leadership or studio operations experience in a fitness, hospitality, or high-growth service environment
CPR, First Aid & AED certified (or willing to obtain)
Willingness to work non-traditional hours including mornings, evenings, and weekends
Ability to lift and carry at least 30 lbs; capable of standing for long periods and moving freely within the space
NASM CPT (or equivalent)
Benefits
4 weeks of PTO/year with immediate accrual
40 hours paid sick time
401k
Health insurance
#J-18808-Ljbffr