NinjaOne
Sr. Product Marketing Manager MSP
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Sr. Product Marketing Manager MSP
role at
NinjaOne .
About the Role As the
Sr. Product Marketing Manager
for the
MSP
Segment, you will own the go‑to‑market strategy, positioning, and messaging that drive awareness, adoption, and revenue growth across NinjaOne’s Managed Service Provider (MSP) audience. You’ll collaborate closely with cross‑functional teams across Product, Sales, Business Development and Revenue Marketing to ensure our storytelling, campaigns, and enablement efforts resonate with MSPs of all sizes and maturity levels. This role blends strategy and storytelling—requiring both a deep understanding of MSP business models and the ability to translate complex product capabilities into outcomes that help our partners scale, differentiate, and win. You’ll report to the Director of Downstream Product Marketing and serve as the primary owner of MSP audience messaging that powers campaigns, content, events, and enablement.
Location & Travel We are flexible on hybrid/remote working from home, if you are located in the USA and reside in one of the following states –
CA, CO, CT, FL, GA, IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA, WA . Preference will be given to candidates based in Austin, TX or those willing to relocate unassisted. Travel requirement: up to 40% representing NinjaOne at key industry events, product launches, and customer engagements.
What You’ll Be Doing Market‑Driven Differentiation
Act as the voice of the MSP market within NinjaOne—grounding messaging in real‑world partner needs, competitive insights, and emerging industry trends.
Collaborate with Product and Upstream PMM to translate technical capabilities into clear, differentiated value propositions for MSPs.
Partner with the MSP Segment Leader to ensure all marketing programs are intentional, consistent, and outcome‑driven for the MSP audience.
Identify opportunities to evolve NinjaOne’s MSP solutions, pricing bundles, and positioning to align with market trends.
Strategic Go‑to‑Market Leadership
Lead GTM strategy for MSP‑focused launches, partnering with Product, Sales, and Marketing to drive awareness and adoption.
Build messaging and tools that help both direct sales and partner‑facing teams articulate NinjaOne’s differentiated value in the MSP market.
Partner with the Head of MSP partnerships and Sales Enablement to deliver joint workshops, webinars, and training that help MSPs sell more effectively and deepen their client relationships.
Sales Enablement
Create MSP‑focused enablement content: pitch decks, solution guides, competitive battlecards, objection‑handling tools, and customer stories.
Simplify complex product features and market trends into clear, actionable insights, ensuring both internal teams and customers easily understand the value of our MSP‑focused solutions.
Deliver training and ongoing support for the sales team to ensure alignment with key MSP messaging and positioning.
Build and maintain tools that help articulate product value, including case studies and testimonials from MSP customers.
Develop and maintain MSP case studies, testimonials, and reference stories that highlight measurable business outcomes.
Thought Leadership & Market Influence
Help position NinjaOne as the most trusted platform for modern MSPs, driving narrative ownership through strategic storytelling and thought leadership.
Contribute to industry content (whitepapers, reports, webinars, community panels) alongside the Head of MSP Partnerships and MSP Segment Leader.
Represent NinjaOne at key MSP industry events and in analyst briefings, podcasts, or panels.
Cultivate relationships with MSP influencers and partners to strengthen NinjaOne’s credibility and brand in the MSP ecosystem.
Analytics, Insights, and Operations
Monitor market dynamics, competitive trends, and partner feedback to refine positioning and campaign strategy.
Track and report performance of MSP‑focused launches and initiatives, tying results to pipeline and revenue impact.
Maintain and optimize messaging frameworks, campaign BOMs, and enablement tools to ensure consistency across teams and regions.
Partner with Revenue Orchestration, Demand Gen, and Segment Marketing to ensure integrated reporting and learning loops.
Tech‑savvy: You are well‑versed in using essential tools like Microsoft, Confluence, Highspot, Salesloft, Pardot, Zoom, Asana, and Salesforce.
Other duties as needed.
About You
5+ years of experience in product marketing, particularly in B2B software, IT management, or MSP‑focused technology.
Over 3 years spent in the MSP space, with a strong understanding of its business model, challenges, and buyer personas.
Strong presentation skills and experience delivering impactful presentations to all levels.
Experience collaborating closely with sales enablement, content creation, and demand generation teams, with a particular strength in demand generation.
Excellent skill translating complex technical concepts into clear, accessible messaging.
Proven track record managing cross‑functional projects in dynamic environments, driving consistent results.
Data‑driven decision‑making with strong analytical background and market research experience.
Ability to build and scale processes that are streamlined and efficient.
Empathy and coaching mindset for supporting both sales and customer teams.
Thought leader in MSP space with a record of elevating both the company and self through market influence.
Bonus: fluency in German, French, or Japanese preferred.
About Us NinjaOne automates the hardest parts of IT to deliver visibility, security, and control over all endpoints for more than 30,000 customers. Our automated endpoint management platform is proven to increase productivity, reduce security risk, and lower costs for IT teams and managed service providers. We are #1 on G2 in endpoint management, patch management, remote monitoring and management, and mobile device management.
What You’ll Love
Collaborative, kind, and curious community.
Full‑time hybrid remote work with flexibility.
Comprehensive benefits package: medical, dental, vision insurance.
401(k) plan to prepare for your financial future.
Unlimited PTO and emphasis on work‑life balance.
Opportunity for growth and advancement.
Additional Information This position is NOT eligible for visa sponsorship. Due to operational policies, the role cannot be hired for Chicago city limits; we consider candidates residing outside the city proper or willing to self‑relocate.
Starting pay depends on factors such as location, experience, and skills. For California, Colorado, Maryland, New Jersey, or Washington, the base salary range is $150,000–$180,000 per year. For New York, the range is the same. Additional benefits include medical, dental, vision, 401(k), life insurance, and PTO.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.
#J-18808-Ljbffr
Sr. Product Marketing Manager MSP
role at
NinjaOne .
About the Role As the
Sr. Product Marketing Manager
for the
MSP
Segment, you will own the go‑to‑market strategy, positioning, and messaging that drive awareness, adoption, and revenue growth across NinjaOne’s Managed Service Provider (MSP) audience. You’ll collaborate closely with cross‑functional teams across Product, Sales, Business Development and Revenue Marketing to ensure our storytelling, campaigns, and enablement efforts resonate with MSPs of all sizes and maturity levels. This role blends strategy and storytelling—requiring both a deep understanding of MSP business models and the ability to translate complex product capabilities into outcomes that help our partners scale, differentiate, and win. You’ll report to the Director of Downstream Product Marketing and serve as the primary owner of MSP audience messaging that powers campaigns, content, events, and enablement.
Location & Travel We are flexible on hybrid/remote working from home, if you are located in the USA and reside in one of the following states –
CA, CO, CT, FL, GA, IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA, WA . Preference will be given to candidates based in Austin, TX or those willing to relocate unassisted. Travel requirement: up to 40% representing NinjaOne at key industry events, product launches, and customer engagements.
What You’ll Be Doing Market‑Driven Differentiation
Act as the voice of the MSP market within NinjaOne—grounding messaging in real‑world partner needs, competitive insights, and emerging industry trends.
Collaborate with Product and Upstream PMM to translate technical capabilities into clear, differentiated value propositions for MSPs.
Partner with the MSP Segment Leader to ensure all marketing programs are intentional, consistent, and outcome‑driven for the MSP audience.
Identify opportunities to evolve NinjaOne’s MSP solutions, pricing bundles, and positioning to align with market trends.
Strategic Go‑to‑Market Leadership
Lead GTM strategy for MSP‑focused launches, partnering with Product, Sales, and Marketing to drive awareness and adoption.
Build messaging and tools that help both direct sales and partner‑facing teams articulate NinjaOne’s differentiated value in the MSP market.
Partner with the Head of MSP partnerships and Sales Enablement to deliver joint workshops, webinars, and training that help MSPs sell more effectively and deepen their client relationships.
Sales Enablement
Create MSP‑focused enablement content: pitch decks, solution guides, competitive battlecards, objection‑handling tools, and customer stories.
Simplify complex product features and market trends into clear, actionable insights, ensuring both internal teams and customers easily understand the value of our MSP‑focused solutions.
Deliver training and ongoing support for the sales team to ensure alignment with key MSP messaging and positioning.
Build and maintain tools that help articulate product value, including case studies and testimonials from MSP customers.
Develop and maintain MSP case studies, testimonials, and reference stories that highlight measurable business outcomes.
Thought Leadership & Market Influence
Help position NinjaOne as the most trusted platform for modern MSPs, driving narrative ownership through strategic storytelling and thought leadership.
Contribute to industry content (whitepapers, reports, webinars, community panels) alongside the Head of MSP Partnerships and MSP Segment Leader.
Represent NinjaOne at key MSP industry events and in analyst briefings, podcasts, or panels.
Cultivate relationships with MSP influencers and partners to strengthen NinjaOne’s credibility and brand in the MSP ecosystem.
Analytics, Insights, and Operations
Monitor market dynamics, competitive trends, and partner feedback to refine positioning and campaign strategy.
Track and report performance of MSP‑focused launches and initiatives, tying results to pipeline and revenue impact.
Maintain and optimize messaging frameworks, campaign BOMs, and enablement tools to ensure consistency across teams and regions.
Partner with Revenue Orchestration, Demand Gen, and Segment Marketing to ensure integrated reporting and learning loops.
Tech‑savvy: You are well‑versed in using essential tools like Microsoft, Confluence, Highspot, Salesloft, Pardot, Zoom, Asana, and Salesforce.
Other duties as needed.
About You
5+ years of experience in product marketing, particularly in B2B software, IT management, or MSP‑focused technology.
Over 3 years spent in the MSP space, with a strong understanding of its business model, challenges, and buyer personas.
Strong presentation skills and experience delivering impactful presentations to all levels.
Experience collaborating closely with sales enablement, content creation, and demand generation teams, with a particular strength in demand generation.
Excellent skill translating complex technical concepts into clear, accessible messaging.
Proven track record managing cross‑functional projects in dynamic environments, driving consistent results.
Data‑driven decision‑making with strong analytical background and market research experience.
Ability to build and scale processes that are streamlined and efficient.
Empathy and coaching mindset for supporting both sales and customer teams.
Thought leader in MSP space with a record of elevating both the company and self through market influence.
Bonus: fluency in German, French, or Japanese preferred.
About Us NinjaOne automates the hardest parts of IT to deliver visibility, security, and control over all endpoints for more than 30,000 customers. Our automated endpoint management platform is proven to increase productivity, reduce security risk, and lower costs for IT teams and managed service providers. We are #1 on G2 in endpoint management, patch management, remote monitoring and management, and mobile device management.
What You’ll Love
Collaborative, kind, and curious community.
Full‑time hybrid remote work with flexibility.
Comprehensive benefits package: medical, dental, vision insurance.
401(k) plan to prepare for your financial future.
Unlimited PTO and emphasis on work‑life balance.
Opportunity for growth and advancement.
Additional Information This position is NOT eligible for visa sponsorship. Due to operational policies, the role cannot be hired for Chicago city limits; we consider candidates residing outside the city proper or willing to self‑relocate.
Starting pay depends on factors such as location, experience, and skills. For California, Colorado, Maryland, New Jersey, or Washington, the base salary range is $150,000–$180,000 per year. For New York, the range is the same. Additional benefits include medical, dental, vision, 401(k), life insurance, and PTO.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.
#J-18808-Ljbffr