Wayfair
Overview
Overview:
As an
Assistant Store Manager (ASM) , you’ll take a leading role in bringing Wayfair’s retail vision to life within a high-performing, sales- and customer-centric environment. Reporting to the Department Manager, you will oversee critical store functions for teams, and assist across team verticals including operational excellence, visual merchandising and design, and team development, to ensure an exceptional customer experience, drive a high-performance team, and deliver on overall business targets.
This position blends strategic leadership (approx 60%) with hands-on execution and tactical (approx 40%), requiring a balance of creativity, business acumen, and strong leadership. You’ll leverage data-driven insights to implement merchandising strategies, optimize store operations, and inspire your team to exceed expectations in every area from sales to service. Your contributions will directly impact the store’s success by fostering a collaborative, customer-focused culture that reflects the brand’s values.
The ideal candidate thrives in leading large teams in a fast-paced and dynamic environment. They should be excited to excel while balancing priorities and have a proven track record of coaching, mentoring, and developing talent to achieve results. Join Wayfair to help lead, innovate, and shape the in-store experience as we redefine the definition of retail excellence.
What Does an Assistant Store Manager (ASM) Do?
Lead Daily Operations: Support day-to-day execution across key areas like sales, service, asset protection, and visual merchandising. As a keyholder, you’ll assist with opening and closing responsibilities and act as Manager on Duty.
Inspire Sales Excellence: Champion a selling culture by spending ~80% of your time on the sales floor coaching associates, delivering real-time feedback, and role-playing selling scenarios to boost conversion, UPT, and AOV.
Coach & Develop Teams: Provide consistent, actionable feedback that helps team members grow in their roles. Use role-plays, one-on-one check-ins, and goal-based coaching to build confidence, skill, and impact.
Own Product Knowledge Training: Ensure all team members are certified and confident in key categories like mattresses, appliances, and home renovation.
Motivate & Recognize: Celebrate wins and top performers to keep energy high and team engagement strong.
Resolve Escalations with Care: Handle customer concerns with empathy and efficiency, always focused on creating positive outcomes and repeat visits.
Think & Act with Data: Use reporting tools and customer feedback to spot opportunities, optimize execution, and influence the right behaviors.
Champion Brand Presentation: Maintain flawless execution of promotional updates, visual displays, and seasonal transitions while making smart adjustments based on selling trends.
Communicate with Clarity: Host regular huddles and one-on-ones to keep the team aligned, informed, and ready to take action.
️ Support Innovation & Growth: Bring creative ideas forward to improve processes, build culture, and strengthen results within operating guardrails.
You’ll Thrive in This Role if You Have:
Leadership Experience: 1+ years of experience leading a team of 10–30+ individuals with confidence, professionalism, and clear direction.
️ Selling Culture Mindset: You will spend ~80% of your time on the sales floor championing a high-performing sales culture, coaching in the moment, completing observations, and role-playing to improve team skills.
Results Orientation: You’re motivated by hitting and exceeding KPIs like sales, conversion, units per transaction (UPT), average order value (AOV), and customer satisfaction, and you know how to coach others to do the same.
️ Retail & Brand Experience: 3+ years of retail experience, preferably in home, furnishings, or interior design, with a strong foundation in visual presentation and store operations.
Communication & Coaching Strengths: You provide clear, consistent, and empathetic feedback that aligns teams and helps individuals grow.
Analytical Thinking: You’re data-savvy and use insights to guide decisions, spot opportunities, and optimize store performance.
People Development Focus: You actively coach and develop your team through recognition, accountability, and learning opportunities—helping others succeed is a win in your book.
Flexible Availability: Willingness to work evenings, weekends, and holidays based on business needs.
Additional Physical and Environmental Requirements
Physical Activity: Frequent standing, walking, and reaching with hands and arms; occasional sitting, climbing, balancing, and crawling.
Mobility & Movement: Frequent stooping, kneeling, and crouching throughout the day.
Lifting Ability: Ability to lift and move up to 50 lbs independently on a regular basis. Some projects may involve heavier items, which must be managed with proper assistance or equipment.
Vision Requirements: Includes close, distance, color, and peripheral vision; depth perception and the ability to adjust focus.
️ Temperature Flexibility: Comfortable in environments with varying temperature conditions.
Noise Tolerance: Occasional exposure to moderate noise levels and physical activity.
⚠️ Safety Awareness: Minimal exposure to workplace or environmental hazards—must adhere to all safety protocols.
Benefits
Competitive Pay & Bonus: Earn competitive compensation with regular opportunities for performance-based increases and bonus potential.
Career Growth: Access professional development and advancement opportunities to help you grow with us.
Health Benefits from Day One: Medical, dental, and vision insurance coverage starts on your first day.
Time to Recharge: Start accruing paid time off immediately—because work-life balance matters.
401(k) with Company Match: We’ll match up to 4% to help you plan for your future.
Tuition Reimbursement: Eligible after 6 months of employment—learn, grow, and get support along the way.
Wayfair Employee Discount: Save on the pieces you love—plus get 10% off at our in-store restaurant.
Parental Leave Options: Choose from paid and unpaid leave plans to support your growing family.
Note: Our full-time roles receive the full benefits package above, while part-time or seasonal team members may have modified offerings. Your recruiter or in-store team can help with any questions.
Assistance For Individuals With Disabilities: Wayfair is committed to providing equal opportunities for all individuals, including individuals with disabilities. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accommodations for Applicants form.
Need Technical Assistance? For more information about applying for a career at Wayfair, visit our FAQ page here.
About Wayfair Inc.: Wayfair is one of the world’s largest online destinations for the home. We’re committed to technology, problem-solving, and growth opportunities for our employees. Wayfair is an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, religion, sex, national origin, sexual orientation, age, disability, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice. If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Sales and Business Development
Industries
Retail
#J-18808-Ljbffr
As an
Assistant Store Manager (ASM) , you’ll take a leading role in bringing Wayfair’s retail vision to life within a high-performing, sales- and customer-centric environment. Reporting to the Department Manager, you will oversee critical store functions for teams, and assist across team verticals including operational excellence, visual merchandising and design, and team development, to ensure an exceptional customer experience, drive a high-performance team, and deliver on overall business targets.
This position blends strategic leadership (approx 60%) with hands-on execution and tactical (approx 40%), requiring a balance of creativity, business acumen, and strong leadership. You’ll leverage data-driven insights to implement merchandising strategies, optimize store operations, and inspire your team to exceed expectations in every area from sales to service. Your contributions will directly impact the store’s success by fostering a collaborative, customer-focused culture that reflects the brand’s values.
The ideal candidate thrives in leading large teams in a fast-paced and dynamic environment. They should be excited to excel while balancing priorities and have a proven track record of coaching, mentoring, and developing talent to achieve results. Join Wayfair to help lead, innovate, and shape the in-store experience as we redefine the definition of retail excellence.
What Does an Assistant Store Manager (ASM) Do?
Lead Daily Operations: Support day-to-day execution across key areas like sales, service, asset protection, and visual merchandising. As a keyholder, you’ll assist with opening and closing responsibilities and act as Manager on Duty.
Inspire Sales Excellence: Champion a selling culture by spending ~80% of your time on the sales floor coaching associates, delivering real-time feedback, and role-playing selling scenarios to boost conversion, UPT, and AOV.
Coach & Develop Teams: Provide consistent, actionable feedback that helps team members grow in their roles. Use role-plays, one-on-one check-ins, and goal-based coaching to build confidence, skill, and impact.
Own Product Knowledge Training: Ensure all team members are certified and confident in key categories like mattresses, appliances, and home renovation.
Motivate & Recognize: Celebrate wins and top performers to keep energy high and team engagement strong.
Resolve Escalations with Care: Handle customer concerns with empathy and efficiency, always focused on creating positive outcomes and repeat visits.
Think & Act with Data: Use reporting tools and customer feedback to spot opportunities, optimize execution, and influence the right behaviors.
Champion Brand Presentation: Maintain flawless execution of promotional updates, visual displays, and seasonal transitions while making smart adjustments based on selling trends.
Communicate with Clarity: Host regular huddles and one-on-ones to keep the team aligned, informed, and ready to take action.
️ Support Innovation & Growth: Bring creative ideas forward to improve processes, build culture, and strengthen results within operating guardrails.
You’ll Thrive in This Role if You Have:
Leadership Experience: 1+ years of experience leading a team of 10–30+ individuals with confidence, professionalism, and clear direction.
️ Selling Culture Mindset: You will spend ~80% of your time on the sales floor championing a high-performing sales culture, coaching in the moment, completing observations, and role-playing to improve team skills.
Results Orientation: You’re motivated by hitting and exceeding KPIs like sales, conversion, units per transaction (UPT), average order value (AOV), and customer satisfaction, and you know how to coach others to do the same.
️ Retail & Brand Experience: 3+ years of retail experience, preferably in home, furnishings, or interior design, with a strong foundation in visual presentation and store operations.
Communication & Coaching Strengths: You provide clear, consistent, and empathetic feedback that aligns teams and helps individuals grow.
Analytical Thinking: You’re data-savvy and use insights to guide decisions, spot opportunities, and optimize store performance.
People Development Focus: You actively coach and develop your team through recognition, accountability, and learning opportunities—helping others succeed is a win in your book.
Flexible Availability: Willingness to work evenings, weekends, and holidays based on business needs.
Additional Physical and Environmental Requirements
Physical Activity: Frequent standing, walking, and reaching with hands and arms; occasional sitting, climbing, balancing, and crawling.
Mobility & Movement: Frequent stooping, kneeling, and crouching throughout the day.
Lifting Ability: Ability to lift and move up to 50 lbs independently on a regular basis. Some projects may involve heavier items, which must be managed with proper assistance or equipment.
Vision Requirements: Includes close, distance, color, and peripheral vision; depth perception and the ability to adjust focus.
️ Temperature Flexibility: Comfortable in environments with varying temperature conditions.
Noise Tolerance: Occasional exposure to moderate noise levels and physical activity.
⚠️ Safety Awareness: Minimal exposure to workplace or environmental hazards—must adhere to all safety protocols.
Benefits
Competitive Pay & Bonus: Earn competitive compensation with regular opportunities for performance-based increases and bonus potential.
Career Growth: Access professional development and advancement opportunities to help you grow with us.
Health Benefits from Day One: Medical, dental, and vision insurance coverage starts on your first day.
Time to Recharge: Start accruing paid time off immediately—because work-life balance matters.
401(k) with Company Match: We’ll match up to 4% to help you plan for your future.
Tuition Reimbursement: Eligible after 6 months of employment—learn, grow, and get support along the way.
Wayfair Employee Discount: Save on the pieces you love—plus get 10% off at our in-store restaurant.
Parental Leave Options: Choose from paid and unpaid leave plans to support your growing family.
Note: Our full-time roles receive the full benefits package above, while part-time or seasonal team members may have modified offerings. Your recruiter or in-store team can help with any questions.
Assistance For Individuals With Disabilities: Wayfair is committed to providing equal opportunities for all individuals, including individuals with disabilities. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accommodations for Applicants form.
Need Technical Assistance? For more information about applying for a career at Wayfair, visit our FAQ page here.
About Wayfair Inc.: Wayfair is one of the world’s largest online destinations for the home. We’re committed to technology, problem-solving, and growth opportunities for our employees. Wayfair is an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, religion, sex, national origin, sexual orientation, age, disability, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice. If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Sales and Business Development
Industries
Retail
#J-18808-Ljbffr