Citrix Systems, Inc.
Senior Marketing Campaign Manager
Citrix Systems, Inc., California, Missouri, United States, 65018
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Position Summary
Reporting to the Director of Performance Marketing, the Sr. Marketing Campaign Manager for Compete is a high-impact role designed for a marketer who is hungry to win. You will be responsible for developing and executing aggressive marketing campaigns engineered to displace specific competitors. This is a role for a strategic and tenacious individual who thrives on competition and is obsessed with delivering measurable results. You will act as the orchestrator for all compete initiatives, working with our product marketing, content, GTM, and operations teams to build and launch surgical GTM strategies. This role demands a blend of deep competitive analysis and hands-on execution to create campaigns that disrupt the market, change perceptions, and directly contribute to technology adoption. The ideal candidate is a data-driven, results-obsessed marketer who excels at turning competitive insights into decisive action and can prove the impact of their campaigns on the business. Primary Accountabilities
Note:
The following responsibilities are essential for driving competitive campaigns and market impact. Develop and lead the execution of aggressive, multi-channel compete campaigns designed to convert customers from rival companies and immediately begin creating, deepening, and progressing account intimacy. Collaborate with teams on competitor analysis to identify strategic weaknesses, product gaps, and market opportunities that can be exploited with targeted marketing programs. Design and implement "always-on" competitive campaigns to maintain pressure, intercept key accounts, and continuously capture market share. Manage the entire campaign lifecycle, from intelligence gathering and strategy formulation to execution, optimization, and post-campaign analysis. Partner with and direct external agencies to ensure all competitive campaign activities are sharp, on-brand, and relentlessly focused on achieving goals. Cross-Functional Collaboration
Serve as the company's subject matter expert and primary driver for competitive marketing campaigns, aligning internal teams, including GTM, product, content, and legal, around a unified and aggressive GTM approach. Forge a powerful alliance with the GTM teams, enabling them with the specific messaging, content, and air cover needed to win head-to-head deals. Translate complex competitive intelligence and business objectives into clear, actionable, and impactful campaign plans. Communicate campaign strategies, progress, and results with conviction and clarity to all stakeholders, including executive leadership. KPIs, Inspection & Reporting
Define and own the KPIs for all competitive campaigns, focusing on metrics such as competitor displacement rates, logos acquired from target competitors, and market share shifts. Lead post-campaign inspections to dissect performance and identify lessons for continuous improvement. Collaborate with Marketing Operations to build and refine dashboards that provide real-time views of campaign performance against competitors. Analyze campaign data to measure account takeover and optimize strategies for maximum impact and efficiency. Manage the competitive campaign budget with precision, providing accurate forecasts and regular spend updates. Competitive & Market Intelligence
Monitor the competitive landscape, understanding rivals' strategies, products, pricing, and vulnerabilities. Work with market intelligence to ensure a steady flow of actionable insights for campaigns. Use customer and competitive data to craft highly targeted messaging that highlights Citrix's advantages. Essential Knowledge, Skills, Abilities
Proven experience in a campaign management or performance marketing role with a focus on competitive strategy, preferably in B2B technology. Track record of developing and executing campaigns with measurable impact on competitors and business growth. Tenacious, results-driven mindset with proactive problem-solving. Strong analytical skills and experience in competitive intelligence. Excellent project management and ability to lead high-stakes initiatives in fast-paced environments. Exceptional communication and influencing skills for cross-functional alignment. Data-driven with expertise in marketing analytics, reporting, and building a business case with data. Experience with marketing automation platforms (e.g., Eloqua), CRM systems (e.g., Oracle), and competitive intelligence tools. Fluency in English (oral and written). Qualifications
Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field. Compensation may vary by location and qualifications, including education, training, experience, licensure, and certification. Roles may have additional rewards such as annual bonuses or sales incentives depending on applicable plans and performance. Note: The salary ranges and benefits are provided as examples and vary by location. About Us: Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users worldwide. We value passion for technology, courage to take risks, and the opportunity to learn, dream, and build the future of work. We are committed to Equal Employment Opportunity (EEO) and comply with all federal, state, and local laws prohibiting employment discrimination. All qualified applicants will be considered without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, disability, pregnancy, marital status, military status, protected veteran status, political activity, or other protected classifications. If you need a reasonable accommodation during the application process, please contact us at (800) 424-8749 or HR via (954) 229-6896 or email AskHR@cloud.com for assistance.
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Reporting to the Director of Performance Marketing, the Sr. Marketing Campaign Manager for Compete is a high-impact role designed for a marketer who is hungry to win. You will be responsible for developing and executing aggressive marketing campaigns engineered to displace specific competitors. This is a role for a strategic and tenacious individual who thrives on competition and is obsessed with delivering measurable results. You will act as the orchestrator for all compete initiatives, working with our product marketing, content, GTM, and operations teams to build and launch surgical GTM strategies. This role demands a blend of deep competitive analysis and hands-on execution to create campaigns that disrupt the market, change perceptions, and directly contribute to technology adoption. The ideal candidate is a data-driven, results-obsessed marketer who excels at turning competitive insights into decisive action and can prove the impact of their campaigns on the business. Primary Accountabilities
Note:
The following responsibilities are essential for driving competitive campaigns and market impact. Develop and lead the execution of aggressive, multi-channel compete campaigns designed to convert customers from rival companies and immediately begin creating, deepening, and progressing account intimacy. Collaborate with teams on competitor analysis to identify strategic weaknesses, product gaps, and market opportunities that can be exploited with targeted marketing programs. Design and implement "always-on" competitive campaigns to maintain pressure, intercept key accounts, and continuously capture market share. Manage the entire campaign lifecycle, from intelligence gathering and strategy formulation to execution, optimization, and post-campaign analysis. Partner with and direct external agencies to ensure all competitive campaign activities are sharp, on-brand, and relentlessly focused on achieving goals. Cross-Functional Collaboration
Serve as the company's subject matter expert and primary driver for competitive marketing campaigns, aligning internal teams, including GTM, product, content, and legal, around a unified and aggressive GTM approach. Forge a powerful alliance with the GTM teams, enabling them with the specific messaging, content, and air cover needed to win head-to-head deals. Translate complex competitive intelligence and business objectives into clear, actionable, and impactful campaign plans. Communicate campaign strategies, progress, and results with conviction and clarity to all stakeholders, including executive leadership. KPIs, Inspection & Reporting
Define and own the KPIs for all competitive campaigns, focusing on metrics such as competitor displacement rates, logos acquired from target competitors, and market share shifts. Lead post-campaign inspections to dissect performance and identify lessons for continuous improvement. Collaborate with Marketing Operations to build and refine dashboards that provide real-time views of campaign performance against competitors. Analyze campaign data to measure account takeover and optimize strategies for maximum impact and efficiency. Manage the competitive campaign budget with precision, providing accurate forecasts and regular spend updates. Competitive & Market Intelligence
Monitor the competitive landscape, understanding rivals' strategies, products, pricing, and vulnerabilities. Work with market intelligence to ensure a steady flow of actionable insights for campaigns. Use customer and competitive data to craft highly targeted messaging that highlights Citrix's advantages. Essential Knowledge, Skills, Abilities
Proven experience in a campaign management or performance marketing role with a focus on competitive strategy, preferably in B2B technology. Track record of developing and executing campaigns with measurable impact on competitors and business growth. Tenacious, results-driven mindset with proactive problem-solving. Strong analytical skills and experience in competitive intelligence. Excellent project management and ability to lead high-stakes initiatives in fast-paced environments. Exceptional communication and influencing skills for cross-functional alignment. Data-driven with expertise in marketing analytics, reporting, and building a business case with data. Experience with marketing automation platforms (e.g., Eloqua), CRM systems (e.g., Oracle), and competitive intelligence tools. Fluency in English (oral and written). Qualifications
Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field. Compensation may vary by location and qualifications, including education, training, experience, licensure, and certification. Roles may have additional rewards such as annual bonuses or sales incentives depending on applicable plans and performance. Note: The salary ranges and benefits are provided as examples and vary by location. About Us: Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users worldwide. We value passion for technology, courage to take risks, and the opportunity to learn, dream, and build the future of work. We are committed to Equal Employment Opportunity (EEO) and comply with all federal, state, and local laws prohibiting employment discrimination. All qualified applicants will be considered without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, disability, pregnancy, marital status, military status, protected veteran status, political activity, or other protected classifications. If you need a reasonable accommodation during the application process, please contact us at (800) 424-8749 or HR via (954) 229-6896 or email AskHR@cloud.com for assistance.
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