MAX Fitness & Wellness Center HQ
Web & Data Systems Developer
MAX Fitness & Wellness Center HQ, Monmouth Heights at Manalapan, New Jersey, United States
Overview
FIT Franchise Brands is the parent company to MAX Fitness & Wellness and Farrell’s eXtreme Bodyshaping—two fitness and wellness brands with a proven impact on thousands of lives. We’re seeking a
Web & Data Systems Developer
to join our team at our Manalapan, NJ headquarters. This is a lead-level position responsible for managing and advancing our web infrastructure, automations, and data reporting systems across brands. If you’re a tech-savvy problem solver who thrives on building innovative digital solutions and translating data into action, this is an opportunity to make a major impact in a growing organization.
Responsibilities
Oversee, maintain, and optimize company WordPress websites, ensuring peak performance, security, and scalability
Manage and evolve our WordPress-based LMS and training library to enhance franchisee learning experiences
Design, build, and optimize high-converting landing pages and funnels in GoHighLevel (GHL) to support marketing campaigns
Develop, manage, and automate reporting dashboards using Looker Studio, Power BI, Power Automate, or similar tools to visualize KPIs, campaign performance, and operational metrics
Lead integrations across platforms, connecting websites, CRM systems, analytics tools, and databases for seamless data flow
Configure and maintain DNS records for domains, subdomains, and platform integrations
Implement and monitor analytics tools (Google Analytics, Google Tag Manager, Meta Pixel) to ensure accurate campaign tracking and attribution
Collaborate with marketing, operations, and executive teams to identify opportunities for system improvements and data-driven decision-making
Document workflows, integrations, and processes to support scalability and cross-departmental understanding
Provide technical leadership and mentorship to team members as needed
Qualifications
3+ years of experience in web development, systems integration, or related field
Proficiency with WordPress site management, content updates, and troubleshooting
Solid understanding of HTML/CSS, JavaScript, and PHP; page builder experience (Elementor, Divi, etc.) preferred
Proven experience building dashboards and automation workflows using Looker Studio, Power BI, Power Automate, or equivalent tools
Understanding of APIs and data integrations
Experience with analytics and tracking tools (Google Analytics, Tag Manager, Meta Pixel)
Familiarity with GoHighLevel (GHL) or similar funnel/page builders
DNS management experience (MX, CNAME, TXT, A records, etc.)
Strong analytical and troubleshooting skills, with a proactive approach to problem-solving
Excellent communication skills, with the ability to explain complex technical concepts to non-technical users
Highly organized, detail-oriented, and self-driven with the ability to manage multiple priorities
Bachelor’s degree in IT, Computer Science, Digital Media, or related field—or equivalent hands-on experience
Bonus Skills
Experience with email marketing, deliverability, and CRM integrations
Familiarity with automation platforms like Zapier or Make
Background or interest in the fitness and wellness industry
Benefits
Competitive salary: $55,000–$65,000 based on experience
Health, Vision, Dental, and Life Insurance
401(k) with company matching program
PTO and paid holidays
Complimentary membership at our fitness centers
Remote Fridays
Growth opportunities in a supportive, team-oriented culture
#J-18808-Ljbffr
Web & Data Systems Developer
to join our team at our Manalapan, NJ headquarters. This is a lead-level position responsible for managing and advancing our web infrastructure, automations, and data reporting systems across brands. If you’re a tech-savvy problem solver who thrives on building innovative digital solutions and translating data into action, this is an opportunity to make a major impact in a growing organization.
Responsibilities
Oversee, maintain, and optimize company WordPress websites, ensuring peak performance, security, and scalability
Manage and evolve our WordPress-based LMS and training library to enhance franchisee learning experiences
Design, build, and optimize high-converting landing pages and funnels in GoHighLevel (GHL) to support marketing campaigns
Develop, manage, and automate reporting dashboards using Looker Studio, Power BI, Power Automate, or similar tools to visualize KPIs, campaign performance, and operational metrics
Lead integrations across platforms, connecting websites, CRM systems, analytics tools, and databases for seamless data flow
Configure and maintain DNS records for domains, subdomains, and platform integrations
Implement and monitor analytics tools (Google Analytics, Google Tag Manager, Meta Pixel) to ensure accurate campaign tracking and attribution
Collaborate with marketing, operations, and executive teams to identify opportunities for system improvements and data-driven decision-making
Document workflows, integrations, and processes to support scalability and cross-departmental understanding
Provide technical leadership and mentorship to team members as needed
Qualifications
3+ years of experience in web development, systems integration, or related field
Proficiency with WordPress site management, content updates, and troubleshooting
Solid understanding of HTML/CSS, JavaScript, and PHP; page builder experience (Elementor, Divi, etc.) preferred
Proven experience building dashboards and automation workflows using Looker Studio, Power BI, Power Automate, or equivalent tools
Understanding of APIs and data integrations
Experience with analytics and tracking tools (Google Analytics, Tag Manager, Meta Pixel)
Familiarity with GoHighLevel (GHL) or similar funnel/page builders
DNS management experience (MX, CNAME, TXT, A records, etc.)
Strong analytical and troubleshooting skills, with a proactive approach to problem-solving
Excellent communication skills, with the ability to explain complex technical concepts to non-technical users
Highly organized, detail-oriented, and self-driven with the ability to manage multiple priorities
Bachelor’s degree in IT, Computer Science, Digital Media, or related field—or equivalent hands-on experience
Bonus Skills
Experience with email marketing, deliverability, and CRM integrations
Familiarity with automation platforms like Zapier or Make
Background or interest in the fitness and wellness industry
Benefits
Competitive salary: $55,000–$65,000 based on experience
Health, Vision, Dental, and Life Insurance
401(k) with company matching program
PTO and paid holidays
Complimentary membership at our fitness centers
Remote Fridays
Growth opportunities in a supportive, team-oriented culture
#J-18808-Ljbffr