DSplus
Company Description
DSplus is a Saatchi & Saatchi company. It was created 14 years ago around the idea of a “Digital Salesperson” who leads a customer through the entire lifecycle of their automobile ownership journey. Our clients include Toyota Motor North America and Toyota & Lexus Dealerships across the country. DSplus is also an Agency of Record for Southeast Toyota Distributors, the world's largest independent distributor of Toyotas. Our mission is to merge the world-class branding efforts of our mothership, Saatchi & Saatchi, with the retail needs of our Dealerships, delivering an end-to-end customer experience that reflects the Toyota brand and helps sell more cars. DSplus employs a data-driven, integrated messaging platform across the sales and service lifecycle, powered by Artificial Intelligence, insightful media strategies, and high-performance creative. Over the years DSplus has grown from a three-person start-up to a diverse, agile team of 45, focused on solving problems and delivering results while valuing authenticity, transparency, and collaboration. If you bring inventive thinking, boundless enthusiasm, and a passion for client service, this might be just the fit. Come join us.
Overview The full-time Paid Social Strategist is responsible for the day-to-day operational success of paid social campaign activations, specifically planning and activating paid social advertising strategies for our automotive client across the US. This person collaborates with planning, operations, and analytics to deliver innovative, integrated social media campaign activations. This position is hybrid and will require the employee to work from either the Chicago, LA, Dallas, or NY office as needed.
Responsibilities
Act as primary day-to-day client contact, supporting all client business needs and meeting objectives and benchmarks month over month
Work with planning and operations teams to ensure campaigns are seamlessly executed
Develop strategic paid social media recommendations, outlining platform choices, implementation details (placements, formats), success measurement, and timelines
Place social media advertising campaigns across Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat based on the approved strategy
Utilize advanced targeting strategies to execute complex campaigns (custom audiences, third-party data, exclusion lists, lookalike audiences, etc.)
Optimize campaign buys to maximize monthly budget efficiency
Develop in-depth campaign reports with analytics to outline media delivery, engagement, traffic, attribution, and learnings
Other duties assigned
Qualifications
3+ years of professional experience, including at least 2 years in paid social advertising
Proficiency with Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat, with understanding of core features and advertising capabilities
Proficiency with Business Manager and Ad Manager dashboards (placement, budget management, pixel creation, offline event sets, advanced reporting)
Experience handling large media budgets and deriving insights from campaigns
Strong project management and organizational skills; ability to manage multiple projects concurrently
Experience with campaign tracking and efficiency tools (e.g., Sprinklr, Adobe Analytics, Asana, Google Workspace, Monday.com)
Facebook Blueprint Media Buying Certification strongly preferred
Passion for social media and a commitment to staying current with trends, capabilities, and platforms
Self-motivated, well-organized, and analytically minded with strong communication skills
Experience with retail and/or automotive is strongly preferred
Additional Information Publicis Groupe’s motto “Viva La Différence” reflects our commitment to belonging and inclusive experiences for all talent. We offer robust benefit programs and policies, including medical, dental, vision, disability, 401(k), parental and family care leave, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
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DSplus is a Saatchi & Saatchi company. It was created 14 years ago around the idea of a “Digital Salesperson” who leads a customer through the entire lifecycle of their automobile ownership journey. Our clients include Toyota Motor North America and Toyota & Lexus Dealerships across the country. DSplus is also an Agency of Record for Southeast Toyota Distributors, the world's largest independent distributor of Toyotas. Our mission is to merge the world-class branding efforts of our mothership, Saatchi & Saatchi, with the retail needs of our Dealerships, delivering an end-to-end customer experience that reflects the Toyota brand and helps sell more cars. DSplus employs a data-driven, integrated messaging platform across the sales and service lifecycle, powered by Artificial Intelligence, insightful media strategies, and high-performance creative. Over the years DSplus has grown from a three-person start-up to a diverse, agile team of 45, focused on solving problems and delivering results while valuing authenticity, transparency, and collaboration. If you bring inventive thinking, boundless enthusiasm, and a passion for client service, this might be just the fit. Come join us.
Overview The full-time Paid Social Strategist is responsible for the day-to-day operational success of paid social campaign activations, specifically planning and activating paid social advertising strategies for our automotive client across the US. This person collaborates with planning, operations, and analytics to deliver innovative, integrated social media campaign activations. This position is hybrid and will require the employee to work from either the Chicago, LA, Dallas, or NY office as needed.
Responsibilities
Act as primary day-to-day client contact, supporting all client business needs and meeting objectives and benchmarks month over month
Work with planning and operations teams to ensure campaigns are seamlessly executed
Develop strategic paid social media recommendations, outlining platform choices, implementation details (placements, formats), success measurement, and timelines
Place social media advertising campaigns across Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat based on the approved strategy
Utilize advanced targeting strategies to execute complex campaigns (custom audiences, third-party data, exclusion lists, lookalike audiences, etc.)
Optimize campaign buys to maximize monthly budget efficiency
Develop in-depth campaign reports with analytics to outline media delivery, engagement, traffic, attribution, and learnings
Other duties assigned
Qualifications
3+ years of professional experience, including at least 2 years in paid social advertising
Proficiency with Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat, with understanding of core features and advertising capabilities
Proficiency with Business Manager and Ad Manager dashboards (placement, budget management, pixel creation, offline event sets, advanced reporting)
Experience handling large media budgets and deriving insights from campaigns
Strong project management and organizational skills; ability to manage multiple projects concurrently
Experience with campaign tracking and efficiency tools (e.g., Sprinklr, Adobe Analytics, Asana, Google Workspace, Monday.com)
Facebook Blueprint Media Buying Certification strongly preferred
Passion for social media and a commitment to staying current with trends, capabilities, and platforms
Self-motivated, well-organized, and analytically minded with strong communication skills
Experience with retail and/or automotive is strongly preferred
Additional Information Publicis Groupe’s motto “Viva La Différence” reflects our commitment to belonging and inclusive experiences for all talent. We offer robust benefit programs and policies, including medical, dental, vision, disability, 401(k), parental and family care leave, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr