Kinsley Power Systems
Marketing Planner (Dealer Support)
Kinsley Power Systems, Farmington Hills, Michigan, United States
Overview
The Organization: Marketing Intelligence Planning:
Drives campaign success through opportunity identification, competitive analysis, and strategic development across audience, channel, and creative. Analytics & Insights:
Transforms data into actionable insights to guide client decision-making. Performance Reporting & Visualization:
Builds and delivers optimized reporting tools that empower strategic decisions. Data Science:
Develops predictive models and personalization strategies using advanced techniques like machine learning and NLP. Activation Strategy:
Serves as the tactical engine of execution—bringing strategy to life through campaign deployment, workflow design, and cross-functional coordination. Position Summary
As a MAX Edge
Planner , using your strategic prowess and creative thinking will drive the success of a group of dealer’s marketing campaigns. You’ll play a pivotal role in conceptualizing, planning, and executing innovative multi-channel campaigns that drive impact at the dealer level. Leveraging your expertise in marketing strategy and consumer behavior, you’ll craft campaigns that resonate with target audiences and achieve our client’s objectives with precision and impact. You'll play a pivotal role in developing innovative, data-driven campaigns that elevate the customer experience and deliver tangible business outcomes for our clients. You'll lead the charge in creating multi-dimensional program plans and tactics that engage audiences across various channels, ensuring a seamless and impactful customer journey. Are you a strategic storyteller with a passion for crafting immersive customer experiences that drive business growth? If you have a knack for blending creativity with data-driven insights, we have an exciting opportunity for you. Responsibilities
As an individual contributor in the role of a MAX Edge Planner, you’ll be responsible for the following key areas: Strategic Collaboration:
Collaborate closely with Insights, Field Team, and Creative teams to develop comprehensive omni-channel campaign strategies aligned with campaign and client objectives. Utilize insights:
from both 1st and 3rd party analyses to develop and implement multi-channel customer programs that address key moments of need within the customer journey, focusing on core business KPIs. Identify and explore:
new approaches, methods, and channels for effectively communicating with diverse audiences. Present sales and service marketing strategies:
to dealer/dealer group for approval prior to development. Audience Targeting and Management:
Harness historical data and insights to identify target audiences for launch campaigns and sales events, ensuring precise targeting and maximum impact. Omni-channel Campaign Execution:
Lead the delivery of omni-channel campaigns across email, push notifications, web, mobile apps, social platforms, and other relevant channels to enhance the customer experience. Development and implementation:
of campaign audience and channel journey workflows within the marketing platform, guaranteeing plans are executed as designed and aligned with client expectations. Partner with the internal content studio team:
to ensure appropriate creative is connected to the campaigns. Basic Qualifications
Experience Planning Expertise:
Demonstrate a strong understanding of planning processes and deliverables, leveraging this knowledge to drive campaign success in a quick environment. Client Relationship Management:
Showcase a track record of success in managing client relationships and thriving in collaborative team environments. Educational Background:
Hold a bachelor’s degree in marketing, advertising, business administration, psychology, sociology, or related field, providing a solid foundation for strategic campaign planning. Work Experience:
Possess a minimum of 4 years within the Direct/Email and/or Digital Marketing discipline, with a background in marketing/advertising, contributing to the development and execution of impactful campaigns. Experience:
working at an individual retailer, dealer, or regional level required. Desired Skills
Industry Expertise:
Familiarity with the Automotive, CRM, and/or Media sectors. Understanding of industry-specific challenges and opportunities. Tool Proficiency:
Previous experience leveraging Automotive Insights: IHS Market, Mintel Reports and Trends, PIN Automotive Products, NVCS/NVBS and similar planning tools preferred. Consumer Insights Tools:
Experience using eMarketer, GfK MRI, and Forrester. Competitive Insight Tools:
Experience using SparkPost, ahrefs, SEM Rush, Comparmedia, and SimilarWeb. Quick Learning:
Aptitude for rapidly grasping complex business operational concepts. Adaptability to changing environments and emerging trends. Business Consulting:
Ability to communicate analytics findings and recommendations clearly and concisely. Strategic thinking and problem-solving capabilities.
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The Organization: Marketing Intelligence Planning:
Drives campaign success through opportunity identification, competitive analysis, and strategic development across audience, channel, and creative. Analytics & Insights:
Transforms data into actionable insights to guide client decision-making. Performance Reporting & Visualization:
Builds and delivers optimized reporting tools that empower strategic decisions. Data Science:
Develops predictive models and personalization strategies using advanced techniques like machine learning and NLP. Activation Strategy:
Serves as the tactical engine of execution—bringing strategy to life through campaign deployment, workflow design, and cross-functional coordination. Position Summary
As a MAX Edge
Planner , using your strategic prowess and creative thinking will drive the success of a group of dealer’s marketing campaigns. You’ll play a pivotal role in conceptualizing, planning, and executing innovative multi-channel campaigns that drive impact at the dealer level. Leveraging your expertise in marketing strategy and consumer behavior, you’ll craft campaigns that resonate with target audiences and achieve our client’s objectives with precision and impact. You'll play a pivotal role in developing innovative, data-driven campaigns that elevate the customer experience and deliver tangible business outcomes for our clients. You'll lead the charge in creating multi-dimensional program plans and tactics that engage audiences across various channels, ensuring a seamless and impactful customer journey. Are you a strategic storyteller with a passion for crafting immersive customer experiences that drive business growth? If you have a knack for blending creativity with data-driven insights, we have an exciting opportunity for you. Responsibilities
As an individual contributor in the role of a MAX Edge Planner, you’ll be responsible for the following key areas: Strategic Collaboration:
Collaborate closely with Insights, Field Team, and Creative teams to develop comprehensive omni-channel campaign strategies aligned with campaign and client objectives. Utilize insights:
from both 1st and 3rd party analyses to develop and implement multi-channel customer programs that address key moments of need within the customer journey, focusing on core business KPIs. Identify and explore:
new approaches, methods, and channels for effectively communicating with diverse audiences. Present sales and service marketing strategies:
to dealer/dealer group for approval prior to development. Audience Targeting and Management:
Harness historical data and insights to identify target audiences for launch campaigns and sales events, ensuring precise targeting and maximum impact. Omni-channel Campaign Execution:
Lead the delivery of omni-channel campaigns across email, push notifications, web, mobile apps, social platforms, and other relevant channels to enhance the customer experience. Development and implementation:
of campaign audience and channel journey workflows within the marketing platform, guaranteeing plans are executed as designed and aligned with client expectations. Partner with the internal content studio team:
to ensure appropriate creative is connected to the campaigns. Basic Qualifications
Experience Planning Expertise:
Demonstrate a strong understanding of planning processes and deliverables, leveraging this knowledge to drive campaign success in a quick environment. Client Relationship Management:
Showcase a track record of success in managing client relationships and thriving in collaborative team environments. Educational Background:
Hold a bachelor’s degree in marketing, advertising, business administration, psychology, sociology, or related field, providing a solid foundation for strategic campaign planning. Work Experience:
Possess a minimum of 4 years within the Direct/Email and/or Digital Marketing discipline, with a background in marketing/advertising, contributing to the development and execution of impactful campaigns. Experience:
working at an individual retailer, dealer, or regional level required. Desired Skills
Industry Expertise:
Familiarity with the Automotive, CRM, and/or Media sectors. Understanding of industry-specific challenges and opportunities. Tool Proficiency:
Previous experience leveraging Automotive Insights: IHS Market, Mintel Reports and Trends, PIN Automotive Products, NVCS/NVBS and similar planning tools preferred. Consumer Insights Tools:
Experience using eMarketer, GfK MRI, and Forrester. Competitive Insight Tools:
Experience using SparkPost, ahrefs, SEM Rush, Comparmedia, and SimilarWeb. Quick Learning:
Aptitude for rapidly grasping complex business operational concepts. Adaptability to changing environments and emerging trends. Business Consulting:
Ability to communicate analytics findings and recommendations clearly and concisely. Strategic thinking and problem-solving capabilities.
#J-18808-Ljbffr