Nexstar Media Group, Inc.
Audience Engagement Producer, The Hill
Nexstar Media Group, Inc., Washington, District of Columbia, us, 20022
Audience Engagement Producer
Applicants: This role is at The Hill, a division of Nexstar Media Group, Inc. It is based in Washington, DC.
About The Hill The Hill is a division of Nexstar Media Group, the nation’s leading source for nonpartisan political news and policy coverage, reaching tens of millions of influential readers across digital, social, and streaming platforms.
Key Responsibilities
Grow referral and search traffic: Optimize stories for Google Search and Discover using SEO best practices, headline testing, and keyword optimization; guide and optimize story selection and distribution strategy with linking and referring sites; monitor traffic sources daily and advise on editorial opportunities and distribution strategies to maximize reach.
Drive social revenue and platform performance: Generate traffic and revenue through Meta and X platforms; collaborate with the video team to grow watch time and engagement on monetized social products; develop and execute experiments to increase performance and revenue yield from social content.
Editorial promotion and real‑time audience strategy: Promote breaking news, live blogs, and major political moments across The Hill’s owned channels; surface trending topics using Google Trends and Chartbeat; recommend homepage and platform placement strategies; coordinate live streams and video embeds; edit quick videos for social media and YouTube Shorts.
Qualifications
Bachelor’s degree in journalism, communications, or related field.
Experience working in a newsroom or fast‑paced digital media environment.
Proven understanding of SEO and referral traffic strategy (Google Search Console, Discover, linking sites).
Experience managing social platforms, including Meta, YouTube, and X.
Proficiency with analytics and publishing tools such as Chartbeat, SocialFlow, Google Analytics, and Later.
Strong editorial judgment and ability to write clean, accurate copy under tight deadlines.
Excellent communicator who thrives in collaborative, high‑pressure environments.
Salary Range $25.48 – $28.85 per hour, commensurate with experience.
Benefits Full‑time employees receive medical (multiple plan options), dental, and vision insurance, paid time off, 401(k) with company matching contributions, paid parental leave, life insurance, and more. Part‑time employees are eligible for 401(k) and applicable local/state leave plans.
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About The Hill The Hill is a division of Nexstar Media Group, the nation’s leading source for nonpartisan political news and policy coverage, reaching tens of millions of influential readers across digital, social, and streaming platforms.
Key Responsibilities
Grow referral and search traffic: Optimize stories for Google Search and Discover using SEO best practices, headline testing, and keyword optimization; guide and optimize story selection and distribution strategy with linking and referring sites; monitor traffic sources daily and advise on editorial opportunities and distribution strategies to maximize reach.
Drive social revenue and platform performance: Generate traffic and revenue through Meta and X platforms; collaborate with the video team to grow watch time and engagement on monetized social products; develop and execute experiments to increase performance and revenue yield from social content.
Editorial promotion and real‑time audience strategy: Promote breaking news, live blogs, and major political moments across The Hill’s owned channels; surface trending topics using Google Trends and Chartbeat; recommend homepage and platform placement strategies; coordinate live streams and video embeds; edit quick videos for social media and YouTube Shorts.
Qualifications
Bachelor’s degree in journalism, communications, or related field.
Experience working in a newsroom or fast‑paced digital media environment.
Proven understanding of SEO and referral traffic strategy (Google Search Console, Discover, linking sites).
Experience managing social platforms, including Meta, YouTube, and X.
Proficiency with analytics and publishing tools such as Chartbeat, SocialFlow, Google Analytics, and Later.
Strong editorial judgment and ability to write clean, accurate copy under tight deadlines.
Excellent communicator who thrives in collaborative, high‑pressure environments.
Salary Range $25.48 – $28.85 per hour, commensurate with experience.
Benefits Full‑time employees receive medical (multiple plan options), dental, and vision insurance, paid time off, 401(k) with company matching contributions, paid parental leave, life insurance, and more. Part‑time employees are eligible for 401(k) and applicable local/state leave plans.
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